Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

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Author :
Publisher : The Capitol Net Inc
ISBN 13 : 9781587330032
Total Pages : 376 pages
Book Rating : 4.3/5 (3 download)

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Book Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch

Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Media Relations Handbook

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Publisher :
ISBN 13 : 9781587331671
Total Pages : 332 pages
Book Rating : 4.3/5 (316 download)

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Book Synopsis Media Relations Handbook by : Bradford Fitch

Download or read book Media Relations Handbook written by Bradford Fitch and published by . This book was released on 2012 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill. Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation. Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communication Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet Ch. 6 Online Communication Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communication in a Federal Agency Ch. 12 Crisis Communication in Public Affairs Ch. 13 Honest Spin: Ethics in Public Affairs Appendices Glossary Epilogue Index For Complete Table of Contents, see MediaRelationsHandbook.com

Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book

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Author :
Publisher :
ISBN 13 : 9781587332104
Total Pages : 368 pages
Book Rating : 4.3/5 (321 download)

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Book Synopsis Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book by : Bradford Fitch

Download or read book Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book written by Bradford Fitch and published by . This book was released on 2010-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

A Media Relations Handbook for Non-Governmental Organizations

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Author :
Publisher :
ISBN 13 : 9788679631794
Total Pages : pages
Book Rating : 4.6/5 (317 download)

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Book Synopsis A Media Relations Handbook for Non-Governmental Organizations by :

Download or read book A Media Relations Handbook for Non-Governmental Organizations written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Public Relations Handbook for Nonprofits

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Public Relations Handbook for Nonprofits by : Art Feinglass

Download or read book The Public Relations Handbook for Nonprofits written by Art Feinglass and published by Jossey-Bass. This book was released on 2005-05-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Making the Most of the Media

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Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (616 download)

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Book Synopsis Making the Most of the Media by : Five Points Media Center (Denver, Colo.)

Download or read book Making the Most of the Media written by Five Points Media Center (Denver, Colo.) and published by . This book was released on 1996 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Citizen's Handbook to Influencing Elected Officials

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Publisher : The Capitol Net Inc
ISBN 13 : 1587332329
Total Pages : 119 pages
Book Rating : 4.5/5 (873 download)

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Book Synopsis Citizen's Handbook to Influencing Elected Officials by : Bradford Fitch

Download or read book Citizen's Handbook to Influencing Elected Officials written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2010 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part research studies, one part interviews and focus groups, and one part experience, this text provides practical guidance on preparing for and meeting with elected officials and staff, writing effective letters and e-mails to elected officials, and strategies for influencing legislators face to face.

National Relations Handbook

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Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis National Relations Handbook by : American Library Association. Public Relations Office

Download or read book National Relations Handbook written by American Library Association. Public Relations Office and published by . This book was released on 1946 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Public Relations Handbook

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Author :
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Strategic Communications for Nonprofits

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Modern Media Relations for Nonprofits

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Publisher :
ISBN 13 : 9780692830734
Total Pages : 184 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Modern Media Relations for Nonprofits by : Peter Panepento

Download or read book Modern Media Relations for Nonprofits written by Peter Panepento and published by . This book was released on 2017-01-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

Making the News

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Publisher :
ISBN 13 : 9781895308198
Total Pages : 75 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Making the News by : John Longhurst

Download or read book Making the News written by John Longhurst and published by . This book was released on 1996 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical resource that no faith community or not-for-profit organization can do without.

Promoting Issues & Ideas

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Promoting Issues & Ideas by : Public Interest Public Relations, inc

Download or read book Promoting Issues & Ideas written by Public Interest Public Relations, inc and published by . This book was released on 1987 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to public relations helps nonprofits garner support for their organization, increase membership and increase use of their services.--Provided by Amazon.com.

Promoting Issues & Ideas

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Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Promoting Issues & Ideas by :

Download or read book Promoting Issues & Ideas written by and published by . This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

Handbook of Publicity and Public Relations for the Nonprofit Organization

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Handbook of Publicity and Public Relations for the Nonprofit Organization by : Robert H. Ruffner

Download or read book Handbook of Publicity and Public Relations for the Nonprofit Organization written by Robert H. Ruffner and published by Prentice Hall. This book was released on 1984 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practical Public Affairs in an Era of Change

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Publisher : University Press of America
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Practical Public Affairs in an Era of Change by : Lloyd Burton Dennis

Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.

Guide to American & International Directories

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Author :
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Guide to American & International Directories by :

Download or read book Guide to American & International Directories written by and published by . This book was released on 2007 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: