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Media Product Portfolios
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Book Synopsis Media Product Portfolios by : Robert G. Picard
Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
Book Synopsis Media Product Portfolios by : Robert G. Picard
Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.
Book Synopsis Brand Portfolio Strategy by : David A. Aaker
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Book Synopsis Graphic Design Portfolio Strategies for Print and Digital Media by : Robert Rowe
Download or read book Graphic Design Portfolio Strategies for Print and Digital Media written by Robert Rowe and published by Pearson. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. "The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students' outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality. This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.
Download or read book Product Design written by Alex Milton and published by Laurence King Publishing. This book was released on 2011-08-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Design offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages the reader to challenge conventions and to think about the subject in new and exciting ways. The book also explores the diverse nature of product design, including new and emerging forms of practice. A rich overview of influential design movements and individuals are covered, together with interviews and examples from prominent product designers, and working practices and career guidance relevant to today. Full of visual examples and practical information, the book is an essential guide for students or anyone interested in product design.
Download or read book Design Portfolios written by Diane Bender and published by Bloomsbury Publishing USA. This book was released on 2017-02-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.
Book Synopsis TradeStream Your Way to Profits by : Zack Miller
Download or read book TradeStream Your Way to Profits written by Zack Miller and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.
Book Synopsis Digital Portfolios in the Classroom by : Matt Renwick
Download or read book Digital Portfolios in the Classroom written by Matt Renwick and published by ASCD. This book was released on 2017-08-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessment is messy. Day-to-day, in-the-moment assessments not only reveal information that drives future instruction but also offer a comprehensive picture of students’ abilities and dispositions toward learning. As teachers, we might know what this looks and feels like, yet it can be hard to put into action—hence the messiness. Say hello to digital student portfolios—dynamic, digital collections of authentic information from different media, in many forms, and with multiple purposes. Using digital portfolios to capture student thinking and progress allows us to better see our students as readers, writers, and learners—and help students see themselves in the same way! Matt Renwick’s Digital Portfolios in the Classroom is a guide to help teachers sort through, capture, and make sense of the messiness associated with assessment. By shining a spotlight on three types of student portfolios—performance, process, and progress—and how they can be used to assess student work, Renwick helps educators navigate the maze of digital tools and implement the results to drive instruction.
Book Synopsis Social Media for Strategic Communication by : Karen Freberg
Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Book Synopsis The Business of Portfolio Management by : Iain Fraser
Download or read book The Business of Portfolio Management written by Iain Fraser and published by Project Management Institute. This book was released on 2017-06-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today there is a gap between organizational strategy and day-to-day management activities. To capitalize on new opportunities, or "getting ahead" rather than just "staying in business," most workplaces need a radical transformation. This transformation can begin with how organizations devise and manage their portfolios. Long underutilized as a mechanism to provide value, portfolio management is now being recognized as an effective approach to bridging these critical business elements. The Business of Portfolio Management offers keys to adopting a new approach to portfolio management that boosts organizational value. A veteran in the field, author Iain Fraser proposes a solution that lies in using the value management framework to link organizational strategy to portfolio content and to delivery mechanisms. In this expansive guide, case study examples illuminate in-depth discussions explaining the value management framework, implementation and delivery techniques, portfolio leadership qualities, key roles and professional development, and change management. Also included is an overview of organizational maturity models to evaluate project, program, and portfolio performance as well as tools and techniques to implement, execute, and measure their benefits and value contribution. To capture success, every organization should ultimately thrive in a culture that embraces its purpose, people, and performance (or the "3Ps to success"), so that aligned activity and empowered people can achieve the confidence to deploy true portfolio management, which is how The Business of Portfolio Management does business that adds value to any organization.
Book Synopsis Strategic Project Portfolio Management by : Simon Moore
Download or read book Strategic Project Portfolio Management written by Simon Moore and published by John Wiley & Sons. This book was released on 2009-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the key to developing new collaborative platforms and innovative work management environments that have not been possible until now Defines a framework for assessing project portfolio management competence within your organization and driving momentum for compelling improvements Explores how to go beyond project portfolio management to a holistic work management system Strategic Project Portfolio Management: Enabling a Productive Organization offers the practical recommendations, guidance, and real world insights you need to immediately begin driving better project management strategy.
Book Synopsis In Pursuit of the Perfect Portfolio by : Andrew W. Lo
Download or read book In Pursuit of the Perfect Portfolio written by Andrew W. Lo and published by Princeton University Press. This book was released on 2021-08-17 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there an ideal portfolio of investment assets, one that perfectly balances risk and reward? In Pursuit of the Perfect Portfolio examines this question by profiling and interviewing ten of the most prominent figures in the finance world,Jack Bogle, Charley Ellis, Gene Fama, Marty Liebowitz, Harry Markowitz, Bob Merton, Myron Scholes, Bill Sharpe, Bob Shiller, and Jeremy Siegel. We learn about the personal and intellectual journeys of these luminaries, which include six Nobel Laureates and a trailblazer in mutual funds, and their most innovative contributions. In the process, we come to understand how the science of modern investing came to be. Each of these finance greats discusses their idea of a perfect portfolio, offering invaluable insights to today's investor
Book Synopsis Designing a Digital Portfolio by : Cynthia Baron
Download or read book Designing a Digital Portfolio written by Cynthia Baron and published by New Riders. This book was released on 2010 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.
Book Synopsis Marketing Fashion by : Harriet Posner
Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Book Synopsis The Routledge Handbook of Developments in Digital Journalism Studies by : Scott Eldridge II
Download or read book The Routledge Handbook of Developments in Digital Journalism Studies written by Scott Eldridge II and published by Routledge. This book was released on 2018-09-03 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.
Book Synopsis Design Matters: Portfolios 01 by : Maura Keller
Download or read book Design Matters: Portfolios 01 written by Maura Keller and published by Rockport Publishers. This book was released on 2010-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Book Synopsis Digital Portfolio Construction by : Dale Fitch
Download or read book Digital Portfolio Construction written by Dale Fitch and published by Cognella Academic Publishing. This book was released on 2019-10-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Portfolio Construction: A Guide for Showcasing Social Work Skills guides students through the process of compiling a digital portfolio--a collection of artifacts that demonstrates the knowledge, skills, and competencies they have mastered and articulates all they have learned throughout their social work program. The first part of the text focuses on constructing a digital portfolio, which includes the processes of gathering, selecting, reflecting, and sharing assignments and artifacts. In the later chapters, readers gain a greater understanding of the connection between what they learn within their courses and the social work competencies that are the hallmark of the profession. Recognizing that the construction and presentation of a digital portfolio requires active engagement and collaboration between students, faculty, and administration, two valuable appendices provide teaching suggestions for social work instructors and describe the programmatic and administrative contexts necessary to support the successful compilation of a digital portfolio and its use as a program outcome measure. Developed to help future practitioners increase their competence and confidence in presenting their knowledge and skills, Digital Portfolio Construction is a guide that can be integrated within social work curriculum and programs, or leveraged as a tool for independent study. Watch author Dale K. Fitch introduce Digital Portfolio Construction and speak to the how the text can help students recognize and reflect upon the competencies they acquire as they progress through their social work program. Watch Samantha Brown, M.S.W. speak to the importance of social work portfolios and how building a portfolio has been instrumental in her job search and professional networking.
