Mass Communication

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Publisher : SAGE Publications
ISBN 13 : 1506358578
Total Pages : 1250 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Media of Mass Communication

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Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

The Handbook of Media and Mass Communication Theory

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Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1002 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Media & Culture

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Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Media & Culture by : Richard Campbell

Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

The Dynamics of Mass Communication

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Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick

Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.

Introduction to Mass Communication

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Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697133915
Total Pages : pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Introduction to Mass Communication by : J. Black

Download or read book Introduction to Mass Communication written by J. Black and published by WCB/McGraw-Hill. This book was released on 1992-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Literacy

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440830924
Total Pages : 560 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Media Literacy by : Art Silverblatt

Download or read book Media Literacy written by Art Silverblatt and published by Bloomsbury Publishing USA. This book was released on 2014-05-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.

Applied Mass Communication Theory

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Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

A Dictionary of Media and Communication

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Publisher : Oxford University Press
ISBN 13 : 019105755X
Total Pages : 722 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-08-17 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.

The Media of Mass Communication

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Publisher : Prentice Hall
ISBN 13 : 9780205287390
Total Pages : 548 pages
Book Rating : 4.2/5 (873 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Prentice Hall. This book was released on 1998 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t

The Performer in Mass Media

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Publisher : Routledge
ISBN 13 : 9781138078086
Total Pages : 240 pages
Book Rating : 4.0/5 (78 download)

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Book Synopsis The Performer in Mass Media by : William Hawes

Download or read book The Performer in Mass Media written by William Hawes and published by Routledge. This book was released on 2017-04-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concise guide written by two individuals who have been there�under the lights and in front of the camera. Its no-nonsense approach offers readers practical advice about on-camera performance, including key aspects of voice, movement, communication and appearance. It gives them a foundation for working in the studio, in the field and in front of an audience; it is ideal for media performers of any type, including those who work as reporters, company spokespersons, or community advocates. Recommendations include how to properly position oneself for a shot, how to improve articulation, how to deal with stress and how to best perform online. "Try-It-Out"� exercises help readers put what they have learned into practice and prepare to be on camera. Key terms are bolded in the chapters and are collected in a book-end Glossary for easy reference.

Media Today

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Publisher : Routledge
ISBN 13 : 1317401026
Total Pages : 828 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Today by : Joseph Turow

Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2016-10-04 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

The Circuit of Mass Communication

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Publisher : SAGE
ISBN 13 : 0857025945
Total Pages : 257 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Circuit of Mass Communication by : David Miller

Download or read book The Circuit of Mass Communication written by David Miller and published by SAGE. This book was released on 1998-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

The SAGE International Encyclopedia of Mass Media and Society

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Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Media Effects

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Publisher : Routledge
ISBN 13 : 1135647380
Total Pages : 645 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

McQuail's Mass Communication Theory

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Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail

Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

The Mediated World

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Publisher : Rowman & Littlefield
ISBN 13 : 1538117614
Total Pages : 499 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Mediated World by : David T. Z. Mindich

Download or read book The Mediated World written by David T. Z. Mindich and published by Rowman & Littlefield. This book was released on 2019-08-15 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces. One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before. Visit www.themediatedworld.com to learn more about this book.