Media Franchising

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Media Franchising

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 0814743471
Total Pages : 302 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Media Franchising by : Derek Johnson

Download or read book Media Franchising written by Derek Johnson and published by NYU Press. This book was released on 2013-03-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Anime's Media Mix

Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Anime's Media Mix by : Marc Steinberg

Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime

Franchising Dreams

Author : Peter M. Birkeland
Publisher : University of Chicago Press
ISBN 13 : 9780226051918
Total Pages : 564 pages
Book Rating : 4.0/5 (519 download)

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Book Synopsis Franchising Dreams by : Peter M. Birkeland

Download or read book Franchising Dreams written by Peter M. Birkeland and published by University of Chicago Press. This book was released on 2004-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419240
Total Pages : 432 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419232
Total Pages : 336 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Franchising in America

Author : Thomas S. Dicke
Publisher : UNC Press Books
ISBN 13 : 1469610086
Total Pages : 216 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Franchising in America by : Thomas S. Dicke

Download or read book Franchising in America written by Thomas S. Dicke and published by UNC Press Books. This book was released on 2017-12-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Law and Creativity in the Age of the Entertainment Franchise

Author : Kathy Bowrey
Publisher : Cambridge University Press
ISBN 13 : 1107039894
Total Pages : 257 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Law and Creativity in the Age of the Entertainment Franchise by : Kathy Bowrey

Download or read book Law and Creativity in the Age of the Entertainment Franchise written by Kathy Bowrey and published by Cambridge University Press. This book was released on 2014-11-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores how creators extend the commercial life of their creative endeavours, and the impact of these legal developments.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Hollywood Remaking

Author : Kathleen Loock
Publisher : Univ of California Press
ISBN 13 : 0520375777
Total Pages : 317 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Hollywood Remaking by : Kathleen Loock

Download or read book Hollywood Remaking written by Kathleen Loock and published by Univ of California Press. This book was released on 2024-04-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the inception of cinema to today's franchise era, remaking has always been a motor of ongoing textual production. Hollywood Remaking critically examines the persistent economic and cultural relevance of film remakes, series, sequels, crossovers, spin-offs, and prequels that emerge from the large-scale system of remaking actively shape how the film industry, cinema, and audiences imagine themselves as these movies constantly negotiate past and present, stability and change through a serial dynamic of repetition and variation. The book develops a theory of Hollywood remaking as an inherently dynamic practice situated between the film industry's economic logic and the cultural imaginary and analyzes how remaking has developed as a business practice in the United States, how it has been imagined, discursively constructed, and defined by networked stakeholders from production and reception contexts, how it has shaped cinematic aesthetics and cultural debates, and how it has fostered film-historical knowledge, promoted feelings of generational belonging among audiences, and become deeply enmeshed with constructions of the self"--

Street Smart Franchising

Author : Joe Mathews
Publisher : Entrepreneur Press
ISBN 13 : 1613080239
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Street Smart Franchising by : Joe Mathews

Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

Adaptations in the Franchise Era

Author : Kyle Meikle
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131873X
Total Pages : 179 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Adaptations in the Franchise Era by : Kyle Meikle

Download or read book Adaptations in the Franchise Era written by Kyle Meikle and published by Bloomsbury Publishing USA. This book was released on 2019-01-24 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptations in the Franchise Era re-evaluates adaptation's place in a popular culture marked by the movement of content and audiences across more media borders than ever before. While adaptation has historically been understood as the transfer of stories from one medium to another-more often than not, from novel to film-the growing interconnectedness of media and media industries in the early twenty-first century raises new questions about the form and function of adaptation as both a product and a process. Where does adaptation fit within massive franchises that span pages, stages, screens, and theme parks? Rising scholar Kyle Meikle illuminates adaptation's enduring and essential role in the rise of franchises in the 2000s and 2010s. During that decade-and-a-half, adaptations set the foundation for multiplexed, multiplied film series, piloted streaming television's forays into original programming, found their way into audiences' hands in apps and video games, and went live in theatrical experiences on Broadway and beyond. The proliferation of adaptations was matched only by a proliferation of adaptation, as fans remixed and remade their favourite franchises online and off-. This volume considers how producers and consumers defined adaptations-and how adaptations defined themselves-through the endless intertextual play of the franchise era.

Horror Franchise Cinema

Author : Mark McKenna
Publisher : Routledge
ISBN 13 : 0429593848
Total Pages : 349 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Horror Franchise Cinema by : Mark McKenna

Download or read book Horror Franchise Cinema written by Mark McKenna and published by Routledge. This book was released on 2021-09-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchising and serial fiction. Comprising 12 chapters written by established and emerging scholars in the field, Horror Franchise Cinema redresses critical neglect toward horror film franchising by discussing the forces and factors governing its development across historical and contemporary terrain while also examining text and reception practices. Offering an introduction to the history of horror franchising, the chapters also examine key texts including Universal Studio monster films, Blumhouse production films, The Texas Chainsaw Massacre, A Nightmare on Elm Street, Alien, I Spit on Your Grave, Let the Right One In, Italian zombie films, anthology films, and virtual reality. A significant contribution to studies of horror cinema and film/media franchising from the 1930s to the present day, this book will be of interest to students and scholars of film studies, media and cultural studies, franchise studies, political economy, audience/reception studies, horror studies, fan studies, genre studies, production cultures, and film histories.

Global Franchising Operations Management

Author : Ilan Alon
Publisher : FT Press
ISBN 13 : 0132884143
Total Pages : 207 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Global Franchising Operations Management by : Ilan Alon

Download or read book Global Franchising Operations Management written by Ilan Alon and published by FT Press. This book was released on 2012 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging ...

Game Play

Author : Paul Booth
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628927445
Total Pages : 265 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Game Play by : Paul Booth

Download or read book Game Play written by Paul Booth and published by Bloomsbury Publishing USA. This book was released on 2015-04-23 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Analyzes paratextual board games--particularly games based on film, television, and books--as unique media texts"--

Selling the Silver Bullet

Author : Avi Santo
Publisher : University of Texas Press
ISBN 13 : 1477303979
Total Pages : 332 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Selling the Silver Bullet by : Avi Santo

Download or read book Selling the Silver Bullet written by Avi Santo and published by University of Texas Press. This book was released on 2015-04-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

Visions of the Future in Comics

Author : Francesco-Alessio Ursini
Publisher : McFarland
ISBN 13 : 1476668019
Total Pages : 257 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Visions of the Future in Comics by : Francesco-Alessio Ursini

Download or read book Visions of the Future in Comics written by Francesco-Alessio Ursini and published by McFarland. This book was released on 2017-10-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across generations and genres, comics have imagined different views of the future, from unattainable utopias to worrisome dystopias. These presaging narratives can be read as reflections of their authors' (and readers') hopes, fears and beliefs about the present. This collection of new essays explores the creative processes in comics production that bring plausible futures to the page. The contributors investigate portrayals in different stylistic traditions--manga, bande desinees--from a variety of theoretical perspectives. The picture that emerges documents the elaborate storylines and complex universes comics creators have been crafting for decades.

Everybody Hurts

Author : Rebecca Williams
Publisher : University of Iowa Press
ISBN 13 : 1609385632
Total Pages : 270 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Everybody Hurts by : Rebecca Williams

Download or read book Everybody Hurts written by Rebecca Williams and published by University of Iowa Press. This book was released on 2018-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been a fan of a show that was canceled abruptly or that killed off a beloved character unexpectedly? Or perhaps it was rebooted after a long absence and now you’re worried it won’t be as good as the original? Anyone who has ever followed entertainment closely knows firsthand that such transitions can be jarring. Indeed, for truly loyal fans, the loss can feel very real—even throwing their own identity into question. Examining how fans respond to and cope with transitions, endings, or resurrections in everything from band breakups (R.E.M.) to show cancellations (Hannibal) to closing down popular amusement park rides, this collection brings together an eclectic mix of scholars to analyze the various ways fans respond to change. Essays explore practices such as fan discussion and creating alternative fan fictions, as well as cases where fans abandon their objects of interest completely and move on to new ones. Shedding light on how fans react, both individually and as a community, the contributors also trace the commonalities and differences present in fandoms across a range of media, and they pay close attention to the ways fandom operates across paratexts and transmedia forms including films, comics, and television. This fascinating approach promises to make an important contribution to the fields of fan, media, and cultural studies, and should appeal widely to students, scholars, and anyone else with a genuine interest in understanding why these transitions can have such a deep impact on fans’ lives. Contributors: Stuart Bell, Anya Benson, Lucy Bennett, Paul Booth, Joseph Brennan, Kristina Busse, Melissa A. Click, Ruth Deller, Evelyn Deshane, Nichola Dobson, Simone Driessen, Emily Garside, Holly Willson Holladay, Bethan Jones, Nicolle Lamerichs, Kathleen Williams, Rebecca Williams