Mechademia 3

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Publisher : U of Minnesota Press
ISBN 13 : 1452914176
Total Pages : 305 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 3 by : Frenchy Lunning

Download or read book Mechademia 3 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2014-11-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic advances in genetics, cloning, robotics, and nanotechnology have given rise to both hopes and fears about how technology might transform humanity. As the possibility of a posthuman future becomes increasingly likely, debates about how to interpret or shape this future abound. In Japan, anime and manga artists have for decades been imagining the contours of posthumanity, creating dazzling and sometimes disturbing works of art that envision a variety of human/nonhuman hybrids: biological/mechanical, human/animal, and human/monster. Anime and manga offer a constellation of posthuman prototypes whose hybrid natures require a shift in our perception of what it means to be human. Limits of the Human—the third volume in the Mechademia series—maps the terrain of posthumanity using manga and anime as guides and signposts to understand how to think about humanity’s new potentialities and limits. Through a wide range of texts—the folklore-inspired monsters that populate Mizuki Shigeru’s manga; Japan’s Gothic Lolita subculture; Tezuka Osamu’s original cyborg hero, Atom, and his manga version of Fritz Lang’s Metropolis (along with Ôtomo Katsuhiro’s 2001 anime film adaptation); the robot anime, Gundam; and the notion of the uncanny in Ghost in the Shell 2: Innocence, among others—the essays in this volume reject simple human/nonhuman dichotomies and instead encourage a provocative rethinking of the definitions of humanity along entirely unexpected frontiers. Contributors: William L. Benzon, Lawrence Bird, Christopher Bolton, Steven T. Brown, Joshua Paul Dale, Michael Dylan Foster, Crispin Freeman, Marc Hairston, Paul Jackson, Thomas LaMarre, Antonia Levi, Margherita Long, Laura Miller, Hajime Nakatani, Susan Napier, Natsume Fusanosuke, Sharalyn Orbaugh, Ôtsuka Eiji, Adèle-Elise Prévost and MUSEbasement; Teri Silvio, Takayuki Tatsumi, Mark C. Taylor, Theresa Winge, Cary Wolfe, Wendy Siuyi Wong, and Yomota Inuhiko.

Mechademia 8

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Publisher : U of Minnesota Press
ISBN 13 : 1452940215
Total Pages : 533 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 8 by : Frenchy Lunning

Download or read book Mechademia 8 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2013-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known as the “Walt Disney of Japan” it is no surprise that Tezuka Osamu is still the best-known manga creator to Western fans. Current scholarship has uncovered the profound complexity and ambiguity not only of his work but of the man, the artist, and his life—dismantling his position as the god of manga. Contributors to this volume of Mechademia—a series devoted to creative and critical work on anime, manga, and the fan arts—analyze Tezuka and his complicated approaches toward life and nonlife on earth, as well as his effect on the lives of other manga artists. Using essays and reprints of Japanese manga on Tezuka, this book questions his influence and attitudes toward the nonhuman, evolutionary theory, the aesthetic lineage of contemporary manga, incipient feminism in the reinscription of the nonhuman feminine, the sexual politics of manga bodies, the origins of the moe culture, and the styles of didacticism revealing the digressions of insects and classical modes, among others. The authors offer varying perspectives on the historical transformations in production, distribution, and reception that gradually integrated and differentiated an overlapping series of markets and readerships in the postwar era. Divided into four sections that explore different “lives”—“Nonhuman Life,” “Media Life,” “A Life in Manga,” and “Everyday Life”—Mechademia 8 serves as a prehistory of the impersonal politics of the present while tracing Tezuka’s legacy. Contributors: Akatsuka Fujio; Anno Moyoko; Linda H. Chance, U of Pennsylvania; Jonathan Clements; Hideaki Fujiki, Nagoya U; Patrick W. Galbraith; Verina Gfader, U of Huddersfield; Alicia Gibson; G. Clinton Godart, USC; Yorimitsu Hashimoto, Osaka U; Ryan Holmberg; Hikari Hori, Columbia U; Mary A. Knighton, College of William and Mary; Thomas Lamarre, McGill U; Christine L. Marran, U of Minnesota; Natsume Fusanosuke, Gakushuin U, Tokyo; Ōtsuka Eiji, Kobe Design U; Baryon Tensor Posadas; Renato Rivera Rusca, Meiji U; Frederik L. Schodt; Marc Steinberg, Concordia U; Tezuka Osamu; Toshiya Ueno, Wako U, Tokyo; Matthew Young.

Mechademia 5

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Publisher : U of Minnesota Press
ISBN 13 : 1452915652
Total Pages : 402 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 5 by : Frenchy Lunning

Download or read book Mechademia 5 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passionate fans of anime and manga, known in Japan as otaku and active around the world, play a significant role in the creation and interpretation of this pervasive popular culture. Routinely appropriating and remixing favorite characters, narratives, imagery, and settings, otaku take control of the anime characters they consume. Fanthropologies—the fifth volume in the Mechademia series, an annual forum devoted to Japanese anime and manga—focuses on fans, fan activities, and the otaku phenomenon. The zones of activity discussed in these essays range from fan-subs (fan-subtitled versions of anime and manga) and copyright issues to gender and nationality in fandom, dolls, and other forms of consumption that fandom offers. Individual pieces include a remarkable photo essay on the emerging art of cosplay photography; an original manga about an obsessive doll-fan; and a tour of Akihabara, Tokyo's discount electronics shopping district, by a scholar disguised as a fuzzy animal. Contributors: Madeline Ashby; Jodie Beck, McGill U; Christopher Bolton, Williams College; Naitō Chizuko, Otsuma U; Ian Condry, Massachusetts Institute of Technology; Martha Cornog; Kathryn Dunlap, U of Central Florida; Ōtsuka Eiji, Kobe Design U; Gerald Figal, Vanderbilt U; Patrick W. Galbraith, U of Tokyo; Marc Hairston, U of Texas at Dallas; Marilyn Ivy, Columbia U; Koichi Iwabuchi, Waseda U; Paul Jackson; Amamiya Karin; Fan-Yi Lam; Thomas Lamarre, McGill U; Paul M. Malone, U of Waterloo; Anne McKnight, U of Southern California; Livia Monnet, U of Montreal; Susan Napier, Tufts U; Kerin Ogg; Timothy Perper; Eron Rauch; Brian Ruh, Indiana U; Nathan Shockey, Columbia U; Marc Steinberg, Concordia U; Jin C. Tomshine, U of California, San Francisco; Carissa Wolf, North Dakota State U.

Mechademia 6

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Publisher : U of Minnesota Press
ISBN 13 : 1452933162
Total Pages : 337 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 6 by : Frenchy Lunning

Download or read book Mechademia 6 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2011-11-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manga and anime inspire a wide range of creative activities for fans: blogging and contributing to databases, making elaborate cosplay costumes, producing dôjinshi (amateur) manga and scanlations, and engaging in fansubbing and DIY animation. Indeed, fans can no longer be considered passive consumers of popular culture easily duped by corporations and their industrial-capitalist ideologies. They are now more accurately described as users, in whose hands cultural commodities can provide instant gratification but also need to be understood as creative spaces that can be inhabited, modified, and enhanced. User Enhanced, the sixth volume of the Mechademia series, examines the implications of this transformation from consumer to creator. Why do manga characters lend themselves so readily to user enhancement? What are the limitations on fan creativity? Are fans simply adding value to corporate properties with their enhancements? And can the productivity and creativity of user activities be transformed into genuine cultural enrichment and social engagement? Through explorations of the vitality of manga characters, the formal and structural open-endedness of manga, the role of sexuality and desire in manga and anime fandom, the evolution of the Lolita fashion subculture, the contemporary social critique embodied in manga like Helpman! and Ikigami, and gamer behavior within computer games, User Enhanced suggests that commodity enhancement may lead as easily to disengagement and isolation as to interaction, connection, and empowerment. Contributors: Brian Bergstrom; Lisa Blauersouth; Aden Evens, Dartmouth College; Andrea Horbinski; Itô Gô, Tokyo Polytechnic U; Paul Jackson; Yuka Kanno; Shion Kono, Sophia U, Tokyo; Thomas Lamarre, McGill U; Christine L. Marran, U of Minnesota; Miyadai Shinji, Tokyo Metropolitan U; Miyamoto Hirohito, Meiji U; Livia Monnet, U of Montreal; Miri Nakamura, Wesleyan U; Matthew Penney, Concordia U, Montreal; Emily Raine; Brian Ruh; Kumiko Saito, Bowling Green State U; Rio Saitô, College of Visual Arts, St. Paul; Cathy Sell; James Welker, U of British Columbia; Yoshikuni Igarashi, Vanderbilt U.

Emerging Worlds of Anime and Manga

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Publisher : U of Minnesota Press
ISBN 13 : 9780816649457
Total Pages : 214 pages
Book Rating : 4.6/5 (494 download)

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Book Synopsis Emerging Worlds of Anime and Manga by : Frenchy Lunning

Download or read book Emerging Worlds of Anime and Manga written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2006 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural volume on anime and manga engages the rise of Japanese popular culture through game design, fashion, graphic design, commercial packaging, character creation, and fan culture. Promoting dynamic ways of thinking, along with a wealth of images, this cutting-edge work opens new doors between academia and fandom.

Anime

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472576764
Total Pages : 201 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Anime by : Rayna Denison

Download or read book Anime written by Rayna Denison and published by Bloomsbury Publishing. This book was released on 2015-10-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anime: A Critical Introduction maps the genres that have thrived within Japanese animation culture, and shows how a wide range of commentators have made sense of anime through discussions of its generic landscape. From the battling robots that define the mecha genre through to Studio Ghibli's dominant genre-brand of plucky shojo (young girl) characters, this book charts the rise of anime as a globally significant category of animation. It further thinks through the differences between anime's local and global genres: from the less-considered niches like nichijo-kei (everyday style anime) through to the global popularity of science fiction anime, this book tackles the tensions between the markets and audiences for anime texts. Anime is consequently understood in this book as a complex cultural phenomenon: not simply a “genre,” but as an always shifting and changing set of texts. Its inherent changeability makes anime an ideal contender for global dissemination, as it can be easily re-edited, translated and then newly understood as it moves through the world's animation markets. As such, Anime: A Critical Introduction explores anime through a range of debates that have emerged around its key film texts, through discussions of animation and violence, through debates about the cyborg and through the differences between local and global understandings of anime products. Anime: A Critical Introduction uses these debates to frame a different kind of understanding of anime, one rooted in contexts, rather than just texts. In this way, Anime: A Critical Introduction works to create a space in which we can rethink the meanings of anime as it travels around the world.

Superheroes on World Screens

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Publisher : Univ. Press of Mississippi
ISBN 13 : 1626746745
Total Pages : 273 pages
Book Rating : 4.6/5 (267 download)

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Book Synopsis Superheroes on World Screens by : Rayna Denison

Download or read book Superheroes on World Screens written by Rayna Denison and published by Univ. Press of Mississippi. This book was released on 2015-05-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superheroes such as Superman and Spider-Man have spread all over the world. As this edited volume shows, many national cultures have created or reimagined the idea of the superhero, while the realm of superheroes now contains many icons whose histories borrow from local folklore and legends. Consequently, the superhero needs reconsideration, to be regarded as part of both local and global culture as well as examined for the rich meanings that such broad origins and re-workings create. This collection stands out as the first concentrated attempt to think through the meanings and significance of the superhero, not only as a product of culture in the United States, but as a series of local, transnational, and global exchanges in popular media. Through analysis of mainly film, television, and computer screens, contributors offer three challenges to the idea of the "American" superhero: transnational reimagining of superhero culture, emerging local superheroes, and the use of local superheroes to undermine dominant political ideologies. The essays explore the shifting transnational meanings of Doctor Who, Thor, and the Phantom, as these characters are reimagined in world culture. Other chapters chart the rise of local superheroes from India, the Middle East, Thailand, and South Korea. These explorations demonstrate how far superheroes have traveled to inspire audiences worldwide.

Disability and the Posthuman

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Publisher : Representations Health Disabil
ISBN 13 : 178962164X
Total Pages : 270 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Disability and the Posthuman by : Stuart Murray

Download or read book Disability and the Posthuman written by Stuart Murray and published by Representations Health Disabil. This book was released on 2020 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability and the Posthuman analyses cultural representations anddeployments of disability as they interact with posthumanist theories of embodiedtechnologies. Working across texts from contemporary writing and film, it arguesthat there are exciting, productive possibilities and subversive potentials inthe dialogue between disability and posthumanism when read as generating sustainableyet radical critical spaces.

The SAGE Handbook of Modern Japanese Studies

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Publisher : SAGE
ISBN 13 : 1412962358
Total Pages : 1373 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Modern Japanese Studies by : James D Babb

Download or read book The SAGE Handbook of Modern Japanese Studies written by James D Babb and published by SAGE. This book was released on 2014-12-15 with total page 1373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A welcome addition to any reading list for those interested in contemporary Japanese society. - Roger Goodman, Nissan Professor of Modern Japanese Society, University of Oxford "I know no better book for an accessible and up-to-date introduction to this complex subject than The SAGE Handbook of Modern Japan Studies." - Hiroko Takeda, Associate Professor, Organization for Global Japanese Studies, University of Tokyo "Pioneering and nuanced in analysis, yet highly accessible and engaging in style." - Yoshio Sugimoto, Emeritus Professor, La Trobe University The SAGE Handbook of Modern Japanese Studies includes outstanding contributions from a diverse group of leading academics from across the globe. This volume is designed to serve as a major interdisciplinary reference work and a seminal text, both rigorous and accessible, to assist students and scholars in understanding one of the major nations of the world. James D. Babb is a Senior Lecturer in the School of Geography, Politics and Sociology at Newcastle University.

Fashion Crimes

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Publisher : Bloomsbury Publishing
ISBN 13 : 1788315642
Total Pages : 256 pages
Book Rating : 4.7/5 (883 download)

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Book Synopsis Fashion Crimes by : Joanne Turney

Download or read book Fashion Crimes written by Joanne Turney and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is widely recognised as a site for social acceptance and rejection, and as a signifier of personal identity. What happens when people stray from 'appropriate' dress codes or associate garments with 'respectability' or deviance? How does fashion relate to criminality? In this interdisciplinary volume, leading scholars propose new ways of seeing everyday dress and the body in public space. Garments and individual or group wearers are used as case studies to explore the codification of clothing as criminal – hoodies, trench-coats, Norwegian Lustkoffe sweaters, low-slung trousers and Hip Hop styling are all untangled as garments with criminal significance. The book questions the point at which morality as a form of social control meets criminality, and suggests ways to renegotiate established dress codes and terms such as 'suitability' and 'glamour' through the study of what people wear in response to notions of criminality.

Cycles, Sequels, Spin-offs, Remakes, and Reboots

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Publisher : University of Texas Press
ISBN 13 : 1477308172
Total Pages : 368 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Cycles, Sequels, Spin-offs, Remakes, and Reboots by : Amanda Ann Klein

Download or read book Cycles, Sequels, Spin-offs, Remakes, and Reboots written by Amanda Ann Klein and published by University of Texas Press. This book was released on 2016-03-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With sequels, prequels, remakes, spin-offs, or copies of successful films or franchises dominating film and television production, it sometimes seems as if Hollywood is incapable of making an original film or TV show. These textual pluralities or multiplicities—while loved by fans who flock to them in droves—tend to be dismissed by critics and scholars as markers of the death of high culture. Cycles, Sequels, Spin-offs, Remakes, and Reboots takes the opposite view, surveying a wide range of international media multiplicities for the first time to elucidate their importance for audiences, industrial practices, and popular culture. The essays in this volume offer a broad picture of the ways in which cinema and television have used multiplicities to streamline the production process, and to capitalize on and exploit viewer interest in previously successful and/or sensational story properties. An impressive lineup of established and emerging scholars talk seriously about forms of multiplicity that are rarely discussed as such, including direct-to-DVD films made in Nigeria, cross-cultural Japanese horror remakes, YouTube fan-generated trailer mash-ups, and 1970s animal revenge films. They show how considering the particular bonds that tie texts to one another allows us to understand more about the audiences for these texts and why they crave a version of the same story (or character or subject) over and over again. These findings demonstrate that, far from being lowbrow art, multiplicities are actually doing important cultural work that is very worthy of serious study.

Anime's Media Mix

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Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Anime's Media Mix by : Marc Steinberg

Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime

Anime and Philosophy

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Publisher : Open Court
ISBN 13 : 0812697138
Total Pages : 435 pages
Book Rating : 4.8/5 (126 download)

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Book Synopsis Anime and Philosophy by : Josef Steiff

Download or read book Anime and Philosophy written by Josef Steiff and published by Open Court. This book was released on 2010-04-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anime and Philosophy focuses on some of the most-loved, most-intriguing anime films and series, as well as lesser-known works, to find what lies at their core. Astro Boy, Dragon Ball Z, Ghost in the Shell, and Spirited Away are just a few of the films analyzed in this book. In these stories about monsters, robots, children, and spirits who grapple with the important questions in life we find insight crucial to our times: lessons on morality, justice, and heroism, as well as meditations on identity, the soul, and the meaning — or meaninglessness — of life. Anime has become a worldwide phenomenon, reaching across genres, mediums, and cultures. For those wondering why so many people love anime or for die-hard fans who want to know more, Anime and Philosophy provides a deeper appreciation of the art and storytelling of this distinctive Japanese culture.

Daoism in Japan

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Publisher : Routledge
ISBN 13 : 1317662865
Total Pages : 283 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Daoism in Japan by : Jeffrey L. Richey

Download or read book Daoism in Japan written by Jeffrey L. Richey and published by Routledge. This book was released on 2015-05-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like an ancient river, Daoist traditions introduced from China once flowed powerfully through the Japanese religious landscape, forever altering its topography and ecology. Daoism’s presence in Japan still may be discerned in its abiding influence on astrology, divination, festivals, literature, politics, and popular culture, not to mention Buddhism and Shintō. Despite this legacy, few English-language studies of Daoism’s influence on Japanese religious culture have been published. Daoism in Japan provides an exploration of the particular pathways by which Daoist traditions entered Japan from continental East Asia. After addressing basic issues in both Daoist Studies and the study of Japanese religions, including the problems of defining ‘Daoism’ and ‘Japanese,’ the book looks at the influence of Daoism on ancient, medieval and modern Japan in turn. To do so, the volume is arranged both chronologically and topically, according to the following three broad divisions: "Arrivals" (c. 5th-8th centuries CE), "Assimilations" (794-1868), and "Apparitions" (1600s-present). The book demonstrates how Chinese influence on Japanese religious culture ironically proved to be crucial in establishing traditions that usually are seen as authentically, even quintessentially, Japanese. Touching on multiple facets of Japanese cultural history and religious traditions, this book is a fascinating contribution for students and scholars of Japanese Culture, History and Religions, as well as Daoist Studies.

Otaku and the Struggle for Imagination in Japan

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Author :
Publisher : Duke University Press
ISBN 13 : 147800701X
Total Pages : 245 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Otaku and the Struggle for Imagination in Japan by : Patrick W. Galbraith

Download or read book Otaku and the Struggle for Imagination in Japan written by Patrick W. Galbraith and published by Duke University Press. This book was released on 2019-12-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.

The Soul of Anime

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Publisher : Duke University Press
ISBN 13 : 0822397552
Total Pages : 386 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Soul of Anime by : Ian Condry

Download or read book The Soul of Anime written by Ian Condry and published by Duke University Press. This book was released on 2013-02-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries—including those that produce film, television, manga (comic books), and toys and other licensed merchandise—and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.

Floating Worlds

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Publisher : CRC Press
ISBN 13 : 1351334816
Total Pages : 128 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Floating Worlds by : Maria Roberta Novielli

Download or read book Floating Worlds written by Maria Roberta Novielli and published by CRC Press. This book was released on 2018-01-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the analysis of the work of the main Japanese animators starting from the pioneers of 1917, the book will overview the whole history of Japanese animated film, including the latest tendencies and the experimental movies. In addition to some of the most acclaimed directors Miyazaki Hayao, Takahata Isao, Shinkai Makoto, Tezuka Osamu and Kon Satoshi, the works of masters of animation such as Kawamoto Kihachirō, Kuri Yōji, Ōfuji Noburō and Yamamura Kōji will be analysed in their cultural and historical context. Moreover, their themes and styles will be the linking thread to overview the Japanese producing system and the social and political events which have often influenced their works. Key Features Insight into both mainstream and independent cinema Scientific reliability Easy readability Social and cultural context