Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Measuring The Effectiveness Of Competitive Intelligence full books in PDF, epub, and Kindle. Read online Measuring The Effectiveness Of Competitive Intelligence ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jan P. Herring
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 ( download)
Download or read book Measuring the Effectiveness of Competitive Intelligence written by Jan P. Herring and published by . This book was released on 1996 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Society of Competitive Intelligence Professionals
Publisher : John Wiley & Sons
ISBN 13 : 0471039810
Total Pages : 351 pages
Book Rating : 4.4/5 (71 download)
Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Author : Rhiannon Gainor
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (911 download)
Download or read book Measuring Competitive Intelligence Outcomes and Impact written by Rhiannon Gainor and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This qualitative research attempts to answer calls for research into competitive intelligence (CI) measurement. Its objectives are: first, to clarify discourse related to CI value and measurement, as first step to addressing methodological challenges; second, to understand from senior managers and executives who use CI how CI is valued, and the challenges facing CI measurement and the implementation of measures in their organizations; and third, to establish a critical framework which can be used as a starting point to evolve from prescriptive CI measures best practices in CI measurement. Individual semi-structured interviews and negotiated shared texts were used to investigate two groups: experts in intelligence measurement from a variety of intelligence fields; and users of CI who are employed in senior management roles within their organizations. Participants were asked to discuss their measurement practices, and their conceptualizations of measurement and value. The findings of this research are that CI is used at multiple stages of the decision as an input into organizational decision-making by senior managers and executives of organizations, who believe that CI is most suited to strategic planning activities. When CI is used, perceived outcomes and benefits are individual and cognitive, and organizational. Anticipated beneficial organizational outcomes are both 'active', such as improved customer relationships, and 'latent', such as organizational preparedness. A revised conceptual model presented in the discussion encapsulates these outcomes and benefits, and the role of CI within the organization. From the responses of the research participants an evaluation framework was developed as a tool to foster the critical evaluation of prescriptive measurement models and support comparative discussion. The framework, presented here, is applied to four prescriptive models in the literature. A determination is made that a flexible multi-method approach that supports a multi-faceted perspective of CI use and CI effectiveness is required.This research confirms the findings of other researchers that CI measurement is infrequently used, and that when it is in use process and user satisfaction measures substitute for outcome and impact measurement. It also confirms that there is a relationship between CI and organizational strategy, and that the value of CI is realized through decision-making. Discussions of anticipated outcomes, which would inform the selection of measures of effectiveness (MOEs) were however in conflict with the findings of other studies, indicating that more research needs to be done. Unexpected findings include: the discovery of CI practices not discussed elsewhere in the literature; the pre-eminence of responsiveness in determining user satisfaction; the tension for organizations between the cost-effectiveness of measurement activities and the acceptance of inaccurate measurement; and the extraordinarily close parallels in value conceptualizations between CI and other information services, which indicates a possibility for shared measurement tools. Contributions and significance of this research include a rare account of CI users, a unique comparative discussion of intelligence measurement experts, a conceptual model that accounts for the role of CI in organizational decision-making and its varied benefits, and an evaluation framework for prescriptive CI measurement which potentially provides a starting point for the comparative discussion necessary to develop best practice. " --
Author : Craig S. Fleisher
Publisher : FT Press
ISBN 13 : 0131873660
Total Pages : 656 pages
Book Rating : 4.1/5 (318 download)
Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2007 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Author : Sheila Wright
Publisher : Routledge
ISBN 13 : 1317980956
Total Pages : 329 pages
Book Rating : 4.3/5 (179 download)
Download or read book Competitive Intelligence, Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Author : Talal Lahlou
Publisher : Booktango
ISBN 13 : 1468957082
Total Pages : 86 pages
Book Rating : 4.4/5 (689 download)
Download or read book Competitive Intelligence in Small Businesses written by Talal Lahlou and published by Booktango. This book was released on 2015-03-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fed-up with theory and theories about competitive intelligence? Looking for practical and clear strategies synthetically exposed, step by step? Lacking the necessary budget to set up a competitive intelligence unit but still feeling the need for your business? This book aims at delivering successful and clear steps to take your business ahead. It is compiling best practices about practical tools used by competitive intelligence professionals from top companies and adapting them to small business structures that have specific needs and very restricted budgets and HR. All compiled in brief points that are easily implemented in a small business.
Author : Rick Marcet
Publisher : John Wiley & Sons
ISBN 13 : 1118102606
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)
Download or read book Win / Loss Reviews written by Rick Marcet and published by John Wiley & Sons. This book was released on 2011-06-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Author : Fleisher
Publisher : Pearson Education India
ISBN 13 : 9788131720028
Total Pages : 530 pages
Book Rating : 4.7/5 (2 download)
Download or read book Business And Competitive Analysis: Effective Application Of New And Classic Methods written by Fleisher and published by Pearson Education India. This book was released on 2008-09 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John J. McGonagle
Publisher : Praeger
ISBN 13 : 1567205054
Total Pages : 0 pages
Book Rating : 4.5/5 (672 download)
Download or read book Bottom Line Competitive Intelligence written by John J. McGonagle and published by Praeger. This book was released on 2002-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done. McGonagle and Vella dissect the current state of CI, survey its evolution into five distinct yet overlapping types, develop a framework for determining which types fit special needs, and evaluate means of communicating CI up and down the line. They discuss the most common raw data source categories—the bases of support for all CI analyses—and the workings of metrics in general. CI professionals and related end users are provided with a process they can employ immediately, right out of the box, which will not only help them select the right metric but will prove invaluable as they seek to evaluate the future metrics that are sure to come.
Author : Matthew Kelly
Publisher : Simon and Schuster
ISBN 13 : 0743265114
Total Pages : 289 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Seven Levels of Intimacy written by Matthew Kelly and published by Simon and Schuster. This book was released on 2005-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: We All Crave An Authentic Experience Of Intimacy. Though our hearts crave intimacy, though our minds understand our deep need for it, the self-revelation it requires is often too daunting a task. Complete and unrestrained sharing of self exposes the deepest human fear of being rejected for being ourselves. InThe Seven Levels of Intimacy,Matthew Kelly both acknowledges and calms our fears, while teaching us how to move beyond them to experience the power of true intimacy.Matthew reveals that each relationship is built upon a pattern of interaction. In the beginning stages, we rely on casual interactions, gaining familiarity by focusing on superficialities and facts. We grow closer and begin to share our opinions, learning to accept each other and embrace the growing relationship despite the difference in our experiences and viewpoints. Once our differences and opinions are shared and accepted, we feel safe enough to reveal our hopes, dreams, and feelings, developing trust. With this trust, we open ourselves and are able to share our legitimate needs, becoming liberated from carrying the burden of our real needs alone. At last, we are deeply intimate and both willing and able to reveal our deepest fears. We are beyond judgment and feel trust and acceptance. By moving through and building upon each level of intimacy, we find comfort and gain trust in our partners and ourselves until, by developing and deepening our intimacy within each level, we are able to fully open ourselves, finally opening to the possibility of truly being loved. It is through mastering the seven levels of intimacy that we will break through to fully experiencing love, commitment, trust, and happiness.The Seven Levels of Intimacyis a brilliant and practical guide to creating and sustaining intimacy, whether you are looking for a deeper sense of connection with your spouse, looking for more fulfillment in your relationship with your boyfriend or girlfriend, trying to improve your relationships with your children, or simply wondering what you should be looking for in a partner.With profound insight and the use of powerful, everyday examples, Matthew Kelly explains how we can nurture the intimacy in our relationships.The Seven Levels of Intimacyredefines how we view our interactions with others. This new understanding leads us to successfully create the strong connections, deep joy, and lasting bonds that we all long for.
Author : C. West
Publisher : Springer
ISBN 13 : 0230514596
Total Pages : 252 pages
Book Rating : 4.2/5 (35 download)
Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
Author : Chris Hall
Publisher : World Scientific
ISBN 13 : 981277906X
Total Pages : 162 pages
Book Rating : 4.8/5 (127 download)
Download or read book Staying Ahead of the Competition written by Chris Hall and published by World Scientific. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential reading for any manager who has to make competitive decisions ? decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.
Author : Sanjay Seth
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (223 download)
Download or read book Competitive Intelligence Measurement and Its Relationship with Market Orientation, Competitive Strategic Orientation and Performance written by Sanjay Seth and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Corine Cohen
Publisher : John Wiley & Sons
ISBN 13 : 1118619625
Total Pages : 181 pages
Book Rating : 4.1/5 (186 download)
Download or read book Business Intelligence written by Corine Cohen and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Strategic Intelligence (SI) is vital for organizations in an international context of instability, complexity and intense competition. Following a long process of qualitative, quantitative and empirical research next to SI experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts, for the producer and the user of SI, has been built. For all kind of firms and all advancement levels of SI, it allows the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.
Author : James D. Underwood
Publisher : For Dummies
ISBN 13 : 9781118451014
Total Pages : 384 pages
Book Rating : 4.4/5 (51 download)
Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by For Dummies. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization.
Author : Eric Zheng
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book From Business Intelligence to Competitive Intelligence written by Eric Zheng and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers routinely seek to understand firm performance relative to the competitors. Recently competitive intelligence (CI) has emerged as an important area within business intelligence (BI) where the emphasis is on understanding and measuring a firm's external competitive environment. A requirement of such systems is the availability of the rich data about a firm's competitors, which is typically hard to acquire. This paper proposes a method to incorporate competitive intelligence in BI systems by using less granular and aggregate data which is usually easier to acquire. We motivate, develop, and validate an approach to infer key competitive measures about customer activities without requiring detailed cross-firm data. Instead, our method derives these competitive measures for online firms from simple “site-centric” data that are commonly available, augmented with aggregate data summaries that may be obtained from syndicated data providers. Based on data provided by comScore Networks we show empirically that our method performs well in inferring several key diagnostic competitive measures - the penetration, market share and the share of wallet - for various online retailers.
Author : Alan Dutka
Publisher : McGraw Hill Professional
ISBN 13 : 0071394117
Total Pages : 337 pages
Book Rating : 4.0/5 (713 download)
Download or read book Competitive Intelligence For the Competitive Edge written by Alan Dutka and published by McGraw Hill Professional. This book was released on 2000-04-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
