Measuring and Improving Social Impacts

Download Measuring and Improving Social Impacts PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351276220
Total Pages : 288 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!


Book Synopsis Measuring and Improving Social Impacts by : Marc J. Epstein

Download or read book Measuring and Improving Social Impacts written by Marc J. Epstein and published by Routledge. This book was released on 2017-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying, measuring and improving social impact is a significant challenge for corporate and private foundations, charities, NGOs and corporations. How best to balance possible social and environmental benefits (and costs) against one another? How does one bring clarity to multiple possibilities and opportunities? Based on years of work and new field studies from around the globe, the authors have written a book for managers that is grounded in the best academic and managerial research.It is a practical guide that describes the steps needed for identifying, measuring and improving social impact. This approach is useful in maximizing the impact of different types of investments, including grants and donations, impact investments, and commercial investments.With numerous examples of actual organizational approaches, research into more than fifty organizations, and extensive practical guidance and best practices, Measuring and Improving Social Impacts fills a critical gap.

Measuring Social Change

Download Measuring Social Change PDF Online Free

Author :
Publisher : Stanford University Press
ISBN 13 : 1503609219
Total Pages : 341 pages
Book Rating : 4.5/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Measuring Social Change by : Alnoor Ebrahim

Download or read book Measuring Social Change written by Alnoor Ebrahim and published by Stanford University Press. This book was released on 2019-07-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sector is undergoing a major transformation. We are witnessing an explosion in efforts to deliver social change, a burgeoning impact investing industry, and an unprecedented intergenerational transfer of wealth. Yet we live in a world of rapidly rising inequality, where social sector services are unable to keep up with societal need, and governments are stretched beyond their means. Alnoor Ebrahim addresses one of the fundamental dilemmas facing leaders as they navigate this uncertain terrain: performance measurement. How can they track performance towards worthy goals such as reducing poverty, improving public health, or advancing human rights? What results can they reasonably measure and legitimately take credit for? This book tackles three core challenges of performance faced by social enterprises and nonprofit organizations alike: what to measure, what kinds of performance systems to build, and how to align multiple demands for accountability. It lays out four different types of strategies for managers to consider—niche, integrated, emergent, and ecosystem—and details the types of performance measurement and accountability systems best suited to each. Finally, this book examines the roles of funders such as impact investors, philanthropic foundations, and international aid agencies, laying out how they can best enable meaningful performance measurement.

Social Impact Measurement for a Sustainable Future

Download Social Impact Measurement for a Sustainable Future PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030831523
Total Pages : 347 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Social Impact Measurement for a Sustainable Future by : Richard Hazenberg

Download or read book Social Impact Measurement for a Sustainable Future written by Richard Hazenberg and published by Springer Nature. This book was released on 2021-11-16 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history of social impact measurement, offering justifications for the use of social impact measurement in modern society. It seeks to uncover the tensions inherent in social impact measurement, especially between creating and measuring social value creation. As the world becomes ever more globalised in its focus to deliver sustainable solutions to social and environmental problems, frameworks such as the United Nation’s Sustainable Development Goals (SDGs) provide basic structure through which social impact can be assessed and compared globally. Nevertheless, constructive critiques of such approaches are required to ensure that they do not misinform stakeholders, disenfranchise the disadvantaged and exacerbate existing social problems. In providing this overview, the book seeks to offer a critical review of the social impact measurement field centred on concepts of ‘empowerment’ and ‘social action’ (Weber, 1978), whilst also demonstrating best practice and potential pitfalls to policymakers and practitioners.

Civic Work, Civic Lessons

Download Civic Work, Civic Lessons PDF Online Free

Author :
Publisher : University Press of America
ISBN 13 : 0761861289
Total Pages : 203 pages
Book Rating : 4.7/5 (618 download)

DOWNLOAD NOW!


Book Synopsis Civic Work, Civic Lessons by : Thomas Ehrlich

Download or read book Civic Work, Civic Lessons written by Thomas Ehrlich and published by University Press of America. This book was released on 2013-07-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Civic Work, Civic Lessons explains how and why people of all ages, and particularly young people, should engage in public service as a vocation or avocation. Its authors are 57 years apart in age, but united in their passion for public service, which they term “civic work.” The book provides unique intergenerational perspectives. Thomas Ehrlich spent much of his career in the federal government. Ernestine Fu started a non-profit organization at an early age and then funded projects led by youth. Both have engaged in many other civic activities. An introductory chapter is followed by seven key lessons for success in civic work. Each lesson includes a section by each author. The sections by Ehrlich draw mainly from his experiences. Those by Fu draw on her civic work and that of many young volunteers whom the co-authors interviewed. The concluding chapter focuses on leveraging technologies for civic work. All profits received by the authors from the sale of this book will be donated to philanthropic organizations.

Corporate Impact

Download Corporate Impact PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136542795
Total Pages : 224 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!


Book Synopsis Corporate Impact by : Adrian Henriques

Download or read book Corporate Impact written by Adrian Henriques and published by Routledge. This book was released on 2010-08-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely accepted that sustainability has an inescapable social component, but companies find it very hard to understand and measure their social impacts. Why is this? This book, by noted CSR practitioner, consultant and educator Adrian Henriques, provides the first coherent approach to identifying, understanding, measuring and accounting for corporate social impact. Beginning with an analysis of the nature of corporate social impact and the role of the stakeholder, the complex relationship of social impact to economic and environmental impacts is explored. This naturally leads to an examination of the contribution which social impact makes to business practice, profitability and ultimately to global sustainability. The second part of the book assesses the theory and practise of some of the critical measures of social impact which have been developed to date. This includes Social Return on Investment (SROI), local economic impact (LM3) and social capital as well as more established techniques. . It also explores new approaches such as 'social footprinting'. This is rounded out by presentation of a social accounting framework and how this can operate in parallel to standard financial accounting procedures. This volume provides a clear, digestible and practical roadmap for companies wishing to take responsibility for their role in society and improve their internal and external performance.

Connecting to Change the World

Download Connecting to Change the World PDF Online Free

Author :
Publisher : Island Press
ISBN 13 : 9781610915328
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

DOWNLOAD NOW!


Book Synopsis Connecting to Change the World by : Peter Plastrik

Download or read book Connecting to Change the World written by Peter Plastrik and published by Island Press. This book was released on 2014-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something new and important is afoot. Nonprofit and philanthropic organizations are under increasing pressure to do more and to do better to increase and improve productivity with fewer resources. Social entrepreneurs, community-minded leaders, nonprofit organizations, and philanthropists now recognize that to achieve greater impact they must adopt a network-centric approach to solving difficult problems. Building networks of like-minded organizations and people offers them a way to weave together and create strong alliances that get better leverage, performance, and results than any single organization is able to do. While the advantages of such networks are clear, there are few resources that offer easily understandable, field-tested information on how to form and manage social-impact networks. Drawn from the authors’ deep experience with more than thirty successful network projects, Connecting to Change the World provides the frameworks, practical advice, case studies, and expert knowledge needed to build better performing networks. Readers will gain greater confidence and ability to anticipate challenges and opportunities. Easily understandable and full of actionable advice, Connecting to Change the World is an informative guide to creating collaborative solutions to tackle the most difficult challenges society faces.

Social Return on Investment Analysis

Download Social Return on Investment Analysis PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319714015
Total Pages : 421 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Social Return on Investment Analysis by : Volker Then

Download or read book Social Return on Investment Analysis written by Volker Then and published by Springer. This book was released on 2018-03-13 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces and explains how to conduct a Social Return on Investment (SROI) analysis. It discusses the various advantages and disadvantages of different research strategies and designs, and explores the different ways in which SROI analysis results can be used for communication, outreach, and strategic decision-making. It provides insights into how and to what extent SROI analyses can help to meet different expectations, and presents different social impact research designs and methods. It presents an analytical framework for the identification of a proper SROI analysis, and shows readers how to establish an impact model, introducing a stakeholder-based approach.

Lean Impact

Download Lean Impact PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111950659X
Total Pages : 308 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Lean Impact by : Ann Mei Chang

Download or read book Lean Impact written by Ann Mei Chang and published by John Wiley & Sons. This book was released on 2018-10-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

Creating Business Value and Competitive Advantage With Social Entrepreneurship

Download Creating Business Value and Competitive Advantage With Social Entrepreneurship PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522556885
Total Pages : 455 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Creating Business Value and Competitive Advantage With Social Entrepreneurship by : Iyigun, N. Oyku

Download or read book Creating Business Value and Competitive Advantage With Social Entrepreneurship written by Iyigun, N. Oyku and published by IGI Global. This book was released on 2018-07-20 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

The Goldilocks Challenge

Download The Goldilocks Challenge PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0199366101
Total Pages : 313 pages
Book Rating : 4.1/5 (993 download)

DOWNLOAD NOW!


Book Synopsis The Goldilocks Challenge by : Mary Kay Gugerty

Download or read book The Goldilocks Challenge written by Mary Kay Gugerty and published by Oxford University Press. This book was released on 2018-04-02 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sector provides services to a wide range of people throughout the world with the aim of creating social value. While doing good is great, doing it well is even better. These organizations, whether nonprofit, for-profit, or public, increasingly need to demonstrate that their efforts are making a positive impact on the world, especially as competition for funding and other scarce resources increases. This heightened focus on impact is positive: learning whether we are making a difference enhances our ability to address pressing social problems effectively and is critical to wise stewardship of resources. Yet demonstrating efficacy remains a big hurdle for most organizations. The Goldilocks Challenge provides a parsimonious framework for measuring the strategies and impact of social sector organizations. A good data strategy starts first with a sound theory of change that helps organizations decide what elements they should monitor and measure. With a theory of change providing solid underpinning, the Goldilocks framework then puts forward four key principles, the CART principles: Credible data that are high quality and analyzed appropriately, Actionable data will actually influence future decisions; Responsible data create more benefits than costs; and Transportable data build knowledge that can be used in the future and by others. Mary Kay Gugerty and Dean Karlan combine their extensive experience working with nonprofits, for-profits and government with their understanding of measuring effectiveness in this insightful guide to thinking about and implementing evidence-based change. This book is an invaluable asset for nonprofit, social enterprise and government leaders, managers, and funders-including anyone considering making a charitable contribution to a nonprofit-to ensure that these organizations get it "just right" by knowing what data to collect, how to collect it, how it can be analyzed, and drawing implications from the analysis. Everyone who wants to make positive change should focus on the top priority: using data to learn, innovate, and improve program implementation over time. Gugerty and Karlan show how.

Frontiers in Social Innovation

Download Frontiers in Social Innovation PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1647821428
Total Pages : 268 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!


Book Synopsis Frontiers in Social Innovation by : Neil Malhotra

Download or read book Frontiers in Social Innovation written by Neil Malhotra and published by Harvard Business Press. This book was released on 2022-03-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one book you need to make a difference in the world. Social innovation and social entrepreneurship are rising forces. As the extent of the world's systemic challenges becomes clear—from climate change to income inequality to food security to healthcare and beyond—more and more of the best and brightest will feel called to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. But it won't be easy: social innovation is complicated. Solutions require the active collaboration of constituents across the worlds of government, business, and nonprofits. Social innovators and entrepreneurs need a handbook to guide them on the journey to changing the world. This is that guide. Contributions from a who's who of the smartest thinkers and most experienced practitioners in the field provide the knowledge you need to succeed as a social innovator. Topics cover the waterfront, including: High-performance leadership as a driver of social change Design for extreme affordability Scaling social innovation Corporate decarbonization Social innovation and healthcare in the postpandemic world Donor-advised funds and impact investing Case studies from the field bring to life the challenges and opportunities social entrepreneurs and innovators face. Frontiers in Social Innovation is an essential volume for anyone who wants to use innovation and entrepreneurship to make the world a better place.

Impact Evaluation in Practice, Second Edition

Download Impact Evaluation in Practice, Second Edition PDF Online Free

Author :
Publisher : World Bank Publications
ISBN 13 : 1464807809
Total Pages : 444 pages
Book Rating : 4.4/5 (648 download)

DOWNLOAD NOW!


Book Synopsis Impact Evaluation in Practice, Second Edition by : Paul J. Gertler

Download or read book Impact Evaluation in Practice, Second Edition written by Paul J. Gertler and published by World Bank Publications. This book was released on 2016-09-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.

Assessing and Measuring Environmental Impact and Sustainability

Download Assessing and Measuring Environmental Impact and Sustainability PDF Online Free

Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 0128022337
Total Pages : 608 pages
Book Rating : 4.1/5 (28 download)

DOWNLOAD NOW!


Book Synopsis Assessing and Measuring Environmental Impact and Sustainability by : Jiří Jaromír Klemeš

Download or read book Assessing and Measuring Environmental Impact and Sustainability written by Jiří Jaromír Klemeš and published by Butterworth-Heinemann. This book was released on 2015-01-20 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing and Measuring Environmental Impact and Sustainability answers the question “what are the available methodologies to assess the environmental sustainability of a product, system or process?” Multiple well-known authors share their expertise in order to give a broad perspective of this issue from a chemical and environmental engineering perspective. This mathematical, quantitative book includes many case studies to assist with the practical application of environmental and sustainability methods. Readers learn how to efficiently assess and use these methods. This book summarizes all relevant environmental methodologies to assess the sustainability of a product and tools, in order to develop more green products or processes. With life cycle assessment as its main methodology, this book speaks to engineers interested in environmental impact and sustainability. Helps engineers to assess, evaluate, and measure sustainability in industry Provides workable approaches to environmental and sustainability assessment Readers learn tools to assess the sustainability of a process or product and to design it in an environmentally friendly way

Measuring the Impact of Volunteers

Download Measuring the Impact of Volunteers PDF Online Free

Author :
Publisher : Energize, Inc.
ISBN 13 : 0940576740
Total Pages : 108 pages
Book Rating : 4.9/5 (45 download)

DOWNLOAD NOW!


Book Synopsis Measuring the Impact of Volunteers by : Christine Burych

Download or read book Measuring the Impact of Volunteers written by Christine Burych and published by Energize, Inc.. This book was released on 2016-02-02 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Impact of Volunteers: A Balanced and Strategic Approach focuses on the long-accepted principle that simply counting “heads” and hours served does NOT give a full picture of the value of volunteer engagement in an organization. The authors adapt the concepts of the “balanced scorecard” performance measurement tool (developed by Kaplan and Norton in the 1990s) to the needs and challenges of volunteer resources management, creating a unique Volunteer Resources Balanced Scorecard (VRBSc). What results is a method for evaluating and planning a volunteer engagement strategy that aligns with the priorities and goals of the organization and the needs of its clients. As a planning tool, the VRBSc helps leaders of volunteers ensure that volunteer service is in sync with the overall goals of the organization. As an evaluation tool, the VRBSc allows decision makers to take an honest look at all aspects of volunteer involvement, balancing four different perspectives that, together, lead to success. Directors of volunteer resources can assess where volunteers are having the most impact and what they should be doing next. As a reporting tool, the VRBSc shows progress and achievements to stakeholders in concrete ways that are meaningful to them. Using illustrations, worksheets, and a comprehensive appendix including survey tools, this book takes readers step by step through the process of creating and using their own VRBSc. Readers will: • See how traditional measurement tools for volunteer engagement do not effectively demonstrate the value and extent of volunteer service • Follow the evolution of the balanced scorecard concept from businesses, to nonprofits, and now to volunteer resources • Develop their own Volunteer Resources Balanced Scorecard • Write meaningful reports that spark action from organization leaders

Environmental Management Accounting and Supply Chain Management

Download Environmental Management Accounting and Supply Chain Management PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9400713908
Total Pages : 388 pages
Book Rating : 4.4/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Environmental Management Accounting and Supply Chain Management by : Roger L. Burritt

Download or read book Environmental Management Accounting and Supply Chain Management written by Roger L. Burritt and published by Springer Science & Business Media. This book was released on 2011-05-19 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume’s focus on the environmental accounting of supply chain processes is of particular relevance because these processes supply data about the environmental impact of relationships between business organisations, an area where the boundary separating internal and external accounting is ill-defined. Here, contributors advocate what they term ‘accounting for cooperation’ as a more environmentally positive complement to the paradigmatic practice of ‘accounting for competition’.

Social Value Investing

Download Social Value Investing PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231544456
Total Pages : 592 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Social Value Investing by : Howard W. Buffett

Download or read book Social Value Investing written by Howard W. Buffett and published by Columbia University Press. This book was released on 2018-05-29 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Value Investing presents a new way to approach some of society’s most difficult and intractable challenges. Although many of our world’s problems may seem too great and too complex to solve — inequality, climate change, affordable housing, corruption, healthcare, food insecurity — solutions to these challenges do exist, and will be found through new partnerships bringing together leaders from the public, private, and philanthropic sectors. In their new book, Howard W. Buffett and William B. Eimicke present a five-point management framework for developing and measuring the success of such partnerships. Inspired by value investing — one of history’s most successful investment paradigms — this framework provides tools to maximize collaborative efficiency and positive social impact, so that major public programs can deliver innovative, inclusive, and long-lasting solutions. It also offers practical insights for any private sector CEO, public sector administrator, or nonprofit manager hoping to build successful cross-sector collaborations. Social Value Investing tells the compelling stories of cross-sector partnerships from around the world — Central Park and the High Line in New York City, community-led economic development in Afghanistan, and improved public services in cities across Brazil. Drawing on lessons and observations from a broad selections of collaborations, this book combines real life stories with detailed analysis, resulting in a blueprint for effective, sustainable partnerships that serve the public interest. Readers also gain access to original, academic case material and professionally produced video documentaries for every major partnerships profiled — bringing to life the people and stories in a way that few other business or management books have done.

Social Media ROI

Download Social Media ROI PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

DOWNLOAD NOW!


Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.