Author : Célia M. Q. Ramos
Publisher :
ISBN 13 : 9781668466087
Total Pages : 0 pages
Book Rating : 4.4/5 (66 download)
Book Synopsis Measuring Consumer Behavior in Hospitality for Enhanced Decision Making by : Célia M. Q. Ramos
Download or read book Measuring Consumer Behavior in Hospitality for Enhanced Decision Making written by Célia M. Q. Ramos and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.