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Measuring Consumer Behavior In Hospitality For Enhanced Decision Making
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Book Synopsis Measuring Consumer Behavior in Hospitality for Enhanced Decision Making by : Ramos, Célia M.Q.
Download or read book Measuring Consumer Behavior in Hospitality for Enhanced Decision Making written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2023-04-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Book Synopsis New Strategy Models in Digital Entrepreneurship by : Yaz?c?, Ay?e Meriç
Download or read book New Strategy Models in Digital Entrepreneurship written by Yaz?c?, Ay?e Meriç and published by IGI Global. This book was released on 2024-08-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized worldhow to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.
Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia
Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Download or read book Tourism written by Anang Sutono and published by Paramedia Komunikatama. This book was released on 2024-05-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Inclusive Community Development Through Tourism and Hospitality Practices by : Nadda, Vipin
Download or read book Inclusive Community Development Through Tourism and Hospitality Practices written by Nadda, Vipin and published by IGI Global. This book was released on 2023-04-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.
Book Synopsis Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century by : E Korstanje, Maximiliano
Download or read book Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century written by E Korstanje, Maximiliano and published by IGI Global. This book was released on 2023-06-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.
Book Synopsis Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development by : Masouras, Andreas
Download or read book Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development written by Masouras, Andreas and published by IGI Global. This book was released on 2023-04-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis Dark Gastronomy in Times of Tribulation by : Genceli, Demet
Download or read book Dark Gastronomy in Times of Tribulation written by Genceli, Demet and published by IGI Global. This book was released on 2023-05-02 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dark tourism involves travel to historical sites associated with death and tragedy. While the main attraction of such sites is their historical value, visitors may also seek to understand other’s pain or achieve educational goals. Dark tourism helps enhance society's capacity to understand and learn from the past. Dark Gastronomy, on the other hand, explores the culinary traditions under dark times such as wars, battles, disasters, epidemics, genocides, famines, and unusual mass deaths. With the guidance of Dark Gastronomy in Times of Tribulation, readers can better understand the role of gastronomy in dark times, such as which foods were accessible and what menus were served to prisoners. This book will appeal to scholars and professionals in history, tourism, sociology, gastronomy, and related fields, as well as those curious about the topic. This book is also ideal for graduate and undergraduate students, human resources consulting companies, university libraries, research institutions, tourism associations, and culinary professionals.
Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit
Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari
Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Book Synopsis Consumer Behaviour in Tourism by : Susan Horner
Download or read book Consumer Behaviour in Tourism written by Susan Horner and published by Routledge. This book was released on 2016-04-28 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Book Synopsis Hospitality Marketing by : David Bowie
Download or read book Hospitality Marketing written by David Bowie and published by Routledge. This book was released on 2007-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Book Synopsis Handbook of Scales in Tourism and Hospitality Research by : Dogan Gursoy
Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .
Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit
Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
Book Synopsis Vacation Decision Making by : Alain Decrop
Download or read book Vacation Decision Making written by Alain Decrop and published by CABI. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behaviour and decision-making, with the results of an in-depth qualitative study of vacationers. It considers both the generic decision to go on vacation, or not, and more specific travel decisions, such as destination and accommodation type, from an individual and social point of view. It looks at how, when, and why such decisions are made, and the factors that influence the final outcome. The book concludes by rejecting existing tourist typologies in favour of a new typology of vacationers.
Book Synopsis Emotional Intelligence in Tourism and Hospitality by : Erdogan Koc
Download or read book Emotional Intelligence in Tourism and Hospitality written by Erdogan Koc and published by CABI. This book was released on 2019-04-16 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional intelligence is the capability to recognize, use and manage one's own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of emotions to adapt to environments. As tourism and hospitality services are produced and consumed simultaneously, with a high level of contact between employees and customers, the development of emotional intelligence of employees in tourism and hospitality establishments is vital. This book has a skills-based approach and explains how emotional intelligence can be developed in tourism and hospitality students and employees. Covers all major literature, concepts, theories and research findings from the perspective of emotional intelligence". Includes exercises, end of chapter questions, practical examples, student aids and Powerpoint slides for each chapter that can be used in class by academicians and practitioners in their training sessions. The book is intended for use by tourism and hospitality students, researchers and practitioners.
