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Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (31 download)
Download or read book Measuring a Retail Market written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1924 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.X/5 (2 download)
Download or read book The Widening Retail Market and Consumers' Buying Habits written by Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business Research and published by . This book was released on 1926 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Hammond
Publisher : FT Press
ISBN 13 : 0133742482
Total Pages : 626 pages
Book Rating : 4.1/5 (337 download)
Download or read book Learn Popular Retail Strategies (Collection) written by Richard Hammond and published by FT Press. This book was released on 2013-08-14 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Author : Jeremy Baras
Publisher : John Wiley & Sons
ISBN 13 : 1119145910
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)
Download or read book PopUp Republic written by Jeremy Baras and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
Author : S.C. Bhatia
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126909810
Total Pages : 516 pages
Book Rating : 4.9/5 (98 download)
Download or read book Retail Management written by S.C. Bhatia and published by Atlantic Publishers & Dist. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Dawson
Publisher : Routledge
ISBN 13 : 1136246142
Total Pages : 249 pages
Book Rating : 4.1/5 (362 download)
Download or read book Retail Geography (RLE Retailing and Distribution) written by John Dawson and published by Routledge. This book was released on 2012-10-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis which is a traditional area of academic interest; consumer behaviour, which is of particular interest to psychologists, and retail organisation and government involvement, which will interest all those concerned, especially those actually involved in retail planning and management. This comprehensive book is the first substantial review of research in retail geography and suggests many future lines of research within the field. Originally published 1980.
Author : Rick DeHerder
Publisher : FT Press
ISBN 13 : 0132485397
Total Pages : 257 pages
Book Rating : 4.1/5 (324 download)
Download or read book Shopper Intimacy written by Rick DeHerder and published by FT Press. This book was released on 2010-09-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Author : Jagmohan John Raju
Publisher : Pearson Education
ISBN 13 : 0132696517
Total Pages : 1030 pages
Book Rating : 4.1/5 (326 download)
Download or read book Strategies for Success in Retail (Collection) written by Jagmohan John Raju and published by Pearson Education. This book was released on 2011-01-04 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt
Author : Jay D. Lindquist
Publisher : Springer
ISBN 13 : 3319169734
Total Pages : 511 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher :
ISBN 13 :
Total Pages : 1004 pages
Book Rating : 4.:/5 (334 download)
Download or read book Playthings written by and published by . This book was released on 1925 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Myrick Freeman III
Publisher : Routledge
ISBN 13 : 1317703928
Total Pages : 523 pages
Book Rating : 4.3/5 (177 download)
Download or read book The Measurement of Environmental and Resource Values written by A. Myrick Freeman III and published by Routledge. This book was released on 2014-06-05 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this important work was the winner of the 2002 Publication of Enduring Quality award by the Association of Environmental and Resource Economists. The continuing premise for the book is that estimates of the economic values of environmental and natural resource services are essential for effective policy-making. As previous editions, the third edition, which includes two additional co-authors, presents a comprehensive treatment of the theory and methods involved in estimating environmental benefits. Researchers, policy-makers, and practitioners will welcome the work as an up-to-date reference on recent developments. Students will gain a better understanding of the contribution that economics as a discipline can make to decisions concerning pollution control and human health, recreation, environmental amenities, and other critical issues concerning the way we use and interact with environmental and natural resource systems. To reflect recent progress in both the theory and practice of non-market valuation, the third edition includes more details on empirical approaches to measurement, expanded discussion of the reasons for divergence between "willingness to pay" and "willingness to accept compensation," and increased coverage of econometric issues encountered in estimation. In keeping with its cutting edge orientation, it also includes more discussion of survey design, equilibrium sorting models, and the implications of behavioral economics for welfare measurements and benefit cost analysis.
Author : Christopher Moore
Publisher : Routledge
ISBN 13 : 1136393811
Total Pages : 271 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author : . Rajagopal
Publisher : Springer
ISBN 13 : 1137281928
Total Pages : 246 pages
Book Rating : 4.1/5 (372 download)
Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Author : Paul W. Farris
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)
Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Author : Frank Quix
Publisher : Routledge
ISBN 13 : 1000035921
Total Pages : 699 pages
Book Rating : 4.0/5 ( download)
Download or read book Retail Marketing written by Frank Quix and published by Routledge. This book was released on 2019-11-11 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 ( download)
Download or read book Municipal Markets in Cities Having a Population of Over 30,000 written by United States. Bureau of the Census and published by . This book was released on 1919 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Dawson
Publisher : Routledge
ISBN 13 : 1000100944
Total Pages : 481 pages
Book Rating : 4.0/5 (1 download)
Download or read book The Retailing Reader written by John Dawson and published by Routledge. This book was released on 2020-07-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
