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Mckennas Pocket Posh Journal Chevron
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Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Los Angeles written by Alexandra Schwartz and published by MIT Press. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schwartz examines Ruscha's diverse body of work, including paintings, drawings, prints, photographs, books, and films, and discusses his relationship with other artists with whom he sparked the movement known as West Coast pop.
Download or read book Collage Quilter written by Emily Taylor and published by . This book was released on 2021-09-22 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join artist and educator Emily Taylor on a creative journey through the process of making a collage quilt! Emily explains through step-by-step photos and illustrations how to make four beautiful projects.
Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Book Synopsis Critical Pedagogy and Predatory Culture by : Peter McLaren
Download or read book Critical Pedagogy and Predatory Culture written by Peter McLaren and published by Psychology Press. This book was released on 1995 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a major contribution to the radical literature on culture, identity and the politics of schooling. A far-reaching challenge for educators, cultural workers, researchers and social theorists.
Book Synopsis The Working Life by : Joanne B. Ciulla
Download or read book The Working Life written by Joanne B. Ciulla and published by Crown Currency. This book was released on 2011-03-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging look at the allure and changing significance of work.With seductions, misunderstandings, and misinformation everywhere, this immensely readable book calls for a new contract--with ourselves. Drawing from history, mythology, literature, pop culture, and practical experience, Ciulla probes the many meanings of work or its meaninglessness and asks: Why are so many of us letting work take over our lives and trying to live in what little time is left? What has happened to the old, unspoken contract between worker and employer? Why are young people not being disloyal when they regularly consider job-changing? Employers can't promise as much to workers as before. Is that because they promise so much to stockholders? Why are there mass layoffs and "downsizing" in a time of unequaled corporate prosperity? And why are the most common lies in business about satisfactory employee performance? The traditional contract between employers and employees is over. This thoughtful and provocative study shows how to replace it by the one we make with ourselves.
Book Synopsis The Zebra Killings by : Clark Howard
Download or read book The Zebra Killings written by Clark Howard and published by . This book was released on 1980 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Crocheted Beanies & Slouchy Hats by : Julie King
Download or read book Crocheted Beanies & Slouchy Hats written by Julie King and published by Rowman & Littlefield. This book was released on 2018-10-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep warm while looking your best with these modern crocheted hat designs! They are fast and fun to crochet in gorgeous yarns. Make a bunch in your favorite colors, and you'll have a hat to match whatever you wear. A variety of stitch patterns keep the work interesting, and detailed instructions ensure you know exactly how to work each stitch.
Book Synopsis Lords of Finance by : Liaquat Ahamed
Download or read book Lords of Finance written by Liaquat Ahamed and published by Penguin. This book was released on 2009 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that the stock market crash of 1929 and subsequent Depression occurred as a result of poor decisions on the part of four central bankers who jointly attempted to reconstruct international finance by reinstating the gold standard.
Book Synopsis Messages, Signs, and Meanings by : Marcel Danesi
Download or read book Messages, Signs, and Meanings written by Marcel Danesi and published by Canadian Scholars’ Press. This book was released on 2004 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.
Book Synopsis Crochet for the Absolute Beginner by : Pauline Turner
Download or read book Crochet for the Absolute Beginner written by Pauline Turner and published by . This book was released on 2014 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Crochet for the Absolute Beginner' is the ideal guide for novices. It takes them through basic stitches and techniques, while the exciting projects - from scarves and bags to lacework - gradually increase in difficulty and inspire the reader as they progress through the book.
Download or read book Pop Cult written by Rupert Till and published by A&C Black. This book was released on 2010-12-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the development of a range of cults of popular music as a response to changes in attitudes to meaning, spirituality and religion in society.>
Book Synopsis The Marketing Pathfinder by : David W. Stewart
Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Book Synopsis Dreamland: Adventures in the Strange Science of Sleep by : David K. Randall
Download or read book Dreamland: Adventures in the Strange Science of Sleep written by David K. Randall and published by W. W. Norton & Company. This book was released on 2012-08-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engrossing examination of the science behind the little-known world of sleep. Like many of us, journalist David K. Randall never gave sleep much thought. That is, until he began sleepwalking. One midnight crash into a hallway wall sent him on an investigation into the strange science of sleep. In Dreamland, Randall explores the research that is investigating those dark hours that make up nearly a third of our lives. Taking readers from military battlefields to children’s bedrooms, Dreamland shows that sleep isn't as simple as it seems. Why did the results of one sleep study change the bookmakers’ odds for certain Monday Night Football games? Do women sleep differently than men? And if you happen to kill someone while you are sleepwalking, does that count as murder? This book is a tour of the often odd, sometimes disturbing, and always fascinating things that go on in the peculiar world of sleep. You’ll never look at your pillow the same way again.
Book Synopsis The Gift of Fear by : Gavin De Becker
Download or read book The Gift of Fear written by Gavin De Becker and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: True fear is a gift. Unwarranted fear is a curse. Learn how to tell the difference. A date won't take "no" for an answer. The new nanny gives a mother an uneasy feeling. A stranger in a deserted parking lot offers unsolicited help. The threat of violence surrounds us every day. But we can protect ourselves, by learning to trust--and act on--our gut instincts. In this empowering book, Gavin de Becker, the man Oprah Winfrey calls the nation's leading expert on violent behavior, shows you how to spot even subtle signs of danger--before it's too late. Shattering the myth that most violent acts are unpredictable, de Becker, whose clients include top Hollywood stars and government agencies, offers specific ways to protect yourself and those you love, including...how to act when approached by a stranger...when you should fear someone close to you...what to do if you are being stalked...how to uncover the source of anonymous threats or phone calls...the biggest mistake you can make with a threatening person...and more. Learn to spot the danger signals others miss. It might just save your life.
Download or read book Official U.S. Bulletin written by and published by . This book was released on 1917 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shadows of War by : Carolyn Nordstrom
Download or read book Shadows of War written by Carolyn Nordstrom and published by Univ of California Press. This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This book captures the human face of the frontlines, revealing both the visible and the hidden realities of contemporary war, power, and international profiteering in the 21st century.
