Mcdonalds Burger King Advertising History From The 1960s To Today

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McDonald's & Burger King. Advertising History from the 1960s to Today

Author : Samuel Fulmer
Publisher : GRIN Verlag
ISBN 13 : 3668926018
Total Pages : 48 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis McDonald's & Burger King. Advertising History from the 1960s to Today by : Samuel Fulmer

Download or read book McDonald's & Burger King. Advertising History from the 1960s to Today written by Samuel Fulmer and published by GRIN Verlag. This book was released on 2019-04-18 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis will mainly look at two fast food restaurants, McDonald’s and Burger King, and will look at several advertisements from the 1960s to today. It will analyze the advertisements in terms of linguistic structures and will look at how advertisements have developed over the decades. They are in our everyday life, on our phones when we look for a new app to install, on television while watching our favorite show, on our notebooks when we check our emails, or even when we walk down the street to get our morning coffee—advertisements are everywhere and one cannot escape or ignore them. Yet, as much as pop-ups, billboards and commercial breaks crowd our lives, in a way, they do not bother us at all, and that is the cunning beauty of advertising. It should get the point across, making us aware of something, telling us about a new product, convincing us to purchase an item, by subtly trying to persuade us that we need it when in reality we do not, whatever it is. Advertisements can come in many forms and genres, they can be a poem, they can be a little short story, a catchy jingle, or just a picture; whatever form they might take, the message of persuading the consumer to buy the advertised product makes this accumulation of genres a genre in itself. It, moreover, is important to mention that whos and wheres of advertising are factors that have to be taken into consideration when drafting an advertisement for a product. What is the product and who could benefit from it? Where should the advertisement to the product appear so it can be easily seen by the target group? How can the features of the product be made easy to read and easy to understand, and furthermore and more importantly, urge the target group to purchase it?—here is where language comes into play.

History of the Soyfoods Movement Worldwide (1960s-2019)

Author : William Shurtleff; Akiko Aoyagi
Publisher : Soyinfo Center
ISBN 13 : 1948436094
Total Pages : 1978 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis History of the Soyfoods Movement Worldwide (1960s-2019) by : William Shurtleff; Akiko Aoyagi

Download or read book History of the Soyfoods Movement Worldwide (1960s-2019) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2019-07-01 with total page 1978 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented and well illustrated book on this subject. With extensive subject and geographical index. 615 photographs and illustrations - mostly color. Free of charge in digital PDF format on Google Books.

Food and Drink in American History [3 volumes]

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 2304 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Food and Drink in American History [3 volumes] by : Andrew F. Smith

Download or read book Food and Drink in American History [3 volumes] written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2013-10-28 with total page 2304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume encyclopedia on the history of American food and beverages serves as an ideal companion resource for social studies and American history courses, covering topics ranging from early American Indian foods to mandatory nutrition information at fast food restaurants. The expression "you are what you eat" certainly applies to Americans, not just in terms of our physical health, but also in the myriad ways that our taste preferences, eating habits, and food culture are intrinsically tied to our society and history. This standout reference work comprises two volumes containing more than 600 alphabetically arranged historical entries on American foods and beverages, as well as dozens of historical recipes for traditional American foods; and a third volume of more than 120 primary source documents. Never before has there been a reference work that coalesces this diverse range of information into a single set. The entries in this set provide information that will transform any American history research project into an engaging learning experience. Examples include explanations of how tuna fish became a staple food product for Americans, how the canning industry emerged from the Civil War, the difference between Americans and people of other countries in terms of what percentage of their income is spent on food and beverages, and how taxation on beverages like tea, rum, and whisky set off important political rebellions in U.S. history.

Comparative Advertising

Author : Fred Beard
Publisher : Rowman & Littlefield
ISBN 13 : 1498560334
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Comparative Advertising by : Fred Beard

Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

A History of Advertising

Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis A History of Advertising by : Jef I Richards

Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

The Oxford Handbook of Food History

Author : Jeffrey M. Pilcher
Publisher : Oxford University Press
ISBN 13 : 0199996008
Total Pages : 537 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis The Oxford Handbook of Food History by : Jeffrey M. Pilcher

Download or read book The Oxford Handbook of Food History written by Jeffrey M. Pilcher and published by Oxford University Press. This book was released on 2012-10-16 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food matters, not only as a subject of study in its own right, but also as a medium for conveying critical messages about capitalism, the environment, and social inequality to diverse audiences. Recent scholarship on the subject draws from both a pathbreaking body of secondary literature and an inexhaustible wealth of primary sources--from ancient Chinese philosophical tracts to McDonald's menus--contributing new perspectives to the historical study of food, culture, and society, and challenging the limits of history itself. The Oxford Handbook of Food History places existing works in historiographical context, crossing disciplinary, chronological, and geographic boundaries while also suggesting new routes for future research. The twenty-seven essays in this book are organized into five sections: historiography, disciplinary approaches, production, circulation, and consumption of food. The first two sections examine the foundations of food history, not only in relation to key developments in the discipline of history itself--such as the French Annales school and the cultural turn--but also in anthropology, sociology, geography, pedagogy, and the emerging Critical Nutrition Studies. The following three sections sketch various trajectories of food as it travels from farm to table, factory to eatery, nature to society. Each section balances material, cultural, and intellectual concerns, whether juxtaposing questions of agriculture and the environment with the notion of cookbooks as historical documents; early human migrations with modern culinary tourism; or religious customs with social activism. In its vast, interdisciplinary scope, this handbook brings students and scholars an authoritative guide to a field with fresh insights into one of the most fundamental human concerns.

The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Routledge Companion to Marketing History

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1134688687
Total Pages : 464 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones

Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

What Were They Thinking?

Author : David Hofstede
Publisher : Watson-Guptill Publications
ISBN 13 : 9780823084418
Total Pages : 226 pages
Book Rating : 4.0/5 (844 download)

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Book Synopsis What Were They Thinking? by : David Hofstede

Download or read book What Were They Thinking? written by David Hofstede and published by Watson-Guptill Publications. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV is never short of bad ideas, as demonstrated in a guide to one hundred of television's most memorable blunders and bloopers, arranged in a count-down format and including information on each incident that seeks to answer the question of "Why did this happen?" Original.

Fast Food

Author : John A. Jakle
Publisher : JHU Press
ISBN 13 : 9780801869204
Total Pages : 1676 pages
Book Rating : 4.8/5 (692 download)

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Book Synopsis Fast Food by : John A. Jakle

Download or read book Fast Food written by John A. Jakle and published by JHU Press. This book was released on 2002 with total page 1676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors contemplate the origins, architecture and commercial growth of wayside eateries in the US over the past 100 years. Fast Food examines the impact of the automobile on the restaurant business and offers an account of roadside dining.

Drive-Thru Dreams

Author : Adam Chandler
Publisher : Flatiron Books
ISBN 13 : 1250090733
Total Pages : 352 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Drive-Thru Dreams by : Adam Chandler

Download or read book Drive-Thru Dreams written by Adam Chandler and published by Flatiron Books. This book was released on 2019-06-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is a book to savor, especially if you’re a fast-food fan.”—Bookpage "This fun, argumentative, and frequently surprising pop history of American fast food will thrill and educate food lovers of all speeds." —Publishers Weekly Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America. With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a year’s supply of Wendy’s chicken nuggets, which united the internet to generate the most viral tweet of all time. Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of America—its humble beginning, its innovations and failures, its international charisma, and its regional identities—through its beloved roadside fare.

Franchise: The Golden Arches in Black America

Author : Marcia Chatelain
Publisher : Liveright Publishing
ISBN 13 : 1631493957
Total Pages : 336 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Franchise: The Golden Arches in Black America by : Marcia Chatelain

Download or read book Franchise: The Golden Arches in Black America written by Marcia Chatelain and published by Liveright Publishing. This book was released on 2020-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Entertaining from Ancient Rome to the Super Bowl [2 volumes]

Author : Melitta Weiss Adamson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086893
Total Pages : 619 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Entertaining from Ancient Rome to the Super Bowl [2 volumes] by : Melitta Weiss Adamson

Download or read book Entertaining from Ancient Rome to the Super Bowl [2 volumes] written by Melitta Weiss Adamson and published by Bloomsbury Publishing USA. This book was released on 2008-10-30 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the earliest times, humans have enjoyed dining and entertainment with family and friends, from sharing a simple meal to an extravagant feast for a special celebration. In this two-volume set, entries tell the history of wedding and religious customs, holidays such as Thanksgiving and Christmas, and modern day get togethers such as block parties and Superbowl parties. Providing a worldwide perspective on celebration, entries on topics such as Dim Sum, La Quinceanera Parties, Deepavali, and Juneteenth cover many cultures. In addition, entries on Ancient Rome, Medieval entertaining, and others give an inside view as to what entertaining was like during those times, should readers want to recreate these themes for school projects or club banquets. Whether a student of history or world language class, or an adult planning a theme party, there is something in Entertaining from Ancient Rome to the Super Bowl for everyone.

Encyclopedia of Junk Food and Fast Food

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086680
Total Pages : 364 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Encyclopedia of Junk Food and Fast Food by : Andrew F. Smith

Download or read book Encyclopedia of Junk Food and Fast Food written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2006-08-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Fast Food and Junk Food [2 volumes]

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031339394X
Total Pages : 906 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Fast Food and Junk Food [2 volumes] by : Andrew F. Smith

Download or read book Fast Food and Junk Food [2 volumes] written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2011-12-02 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. In the last half century, junk food and fast food have come to play an extremely important role in American economic, historical, cultural, and social life. Today, they have a major influence on what Americans eat—and how healthy we are (or aren't). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat tells the intriguing, fun, and incredible stories behind the successes of these commercial food products and documents the numerous health-related, environmental, cultural, and politico-economic issues associated with them. With more than 700 alphabetically arranged entries, this two-volume encyclopedia contains enough listings to allow readers to research a wide range of fascinating topics. The author treats the massive amount of subject material within this reference title in a fair and balanced manner. A secondary focus of this encyclopedia is to chart the spread of some American fast food chains and commercially produced junk foods internationally.

Into the Value Zone

Author : Ron Wood
Publisher : University Press of America
ISBN 13 : 9780761840206
Total Pages : 224 pages
Book Rating : 4.8/5 (42 download)

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Book Synopsis Into the Value Zone by : Ron Wood

Download or read book Into the Value Zone written by Ron Wood and published by University Press of America. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture. Book jacket.

Hamburger

Author : Andrew F. Smith
Publisher : Reaktion Books
ISBN 13 : 186189631X
Total Pages : 130 pages
Book Rating : 4.8/5 (618 download)

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Book Synopsis Hamburger by : Andrew F. Smith

Download or read book Hamburger written by Andrew F. Smith and published by Reaktion Books. This book was released on 2008-10-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: McDonald’s founder Ray Kroc once said, “It requires a certain kind of mind to see beauty in a hamburger bun.” The hamburger has been a staple of American culture for the last century, both a source of gluttonous joy and a recurrent obstacle to healthy eating. Now the full beauty of the burger in all its forms is explored in Hamburger, a debut title in Reaktion Books’ new Edible series. Andrew F. Smith traces the trajectory of hamburger history, from its humble beginnings as a nineteenth-century street food sold by American vendors, from which it soon spread to the menus of diners and restaurants. The sandwich came into its own with the 1921 opening of the first hamburger chain, White Castle, and subsequent successful food chains such as McDonald’s and Wendy’s ensured the burger’s success in the United States and around the world. The hamburger irrevocably changed American life, Smith argues, as the sandwich propelled the rise of fast food over home-cooked meals in Americans’ eating habits. At the same time, burgers were making inroads in American culture, as well as becoming a rich symbol in paintings, television, and movies. Smith also discusses the darker nutritional, economic, and cultural conflicts raised by the hamburger, such as the “McDonaldization” of international cultures. A juicy and richly illustrated read, Hamburger will stimulate the taste buds of carnivores the world over.