Maximum Success With Linkedin

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Maximum Success with LinkedIn

Author : Dan Sherman
Publisher : CreateSpace
ISBN 13 : 9781468167887
Total Pages : 0 pages
Book Rating : 4.1/5 (678 download)

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Book Synopsis Maximum Success with LinkedIn by : Dan Sherman

Download or read book Maximum Success with LinkedIn written by Dan Sherman and published by CreateSpace. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you are looking for more customers, more visibility for your company, or your ideal job, one surefire and effective way to achieve your goals is to leverage and maximize LinkedIn. If you want a step-by-step guide to begin the process of mastering LinkedIn, Dan Sherman's book is a valuable resource that will provide you with the latest LinkedIn strategies and tools." -- Jay Block, national best-selling McGraw-Hill author of 15 books Millions of business professionals around the world rely on LinkedIn to help them take their companies and their careers to the next level. Isn't it time you made the most of the world's largest professional network? In this user-friendly guide, Dan Sherman shares with you the insights and tactics you need to:* Build a world class network of professionals* Create a profile that pulls opportunities directly to you * Gain visibility as the leader in your field* Fill your sales pipeline with eager customers* Land the career of your dreamsYou can no longer avoid social media...it's here to stay. Start now to harness its power to find new customers, increase sales, boost your career, become a global thought leader and achieve all your business goals.

The Unspoken Rules

Author : Gorick Ng
Publisher : Harvard Business Press
ISBN 13 : 1647820456
Total Pages : 194 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Unspoken Rules by : Gorick Ng

Download or read book The Unspoken Rules written by Gorick Ng and published by Harvard Business Press. This book was released on 2021-04-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Author : Dan Sherman
Publisher : McGraw Hill Professional
ISBN 13 : 0071812334
Total Pages : 273 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams by : Dan Sherman

Download or read book Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams written by Dan Sherman and published by McGraw Hill Professional. This book was released on 2012-12-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.

Sales Engagement

Author : Manny Medina
Publisher : John Wiley & Sons
ISBN 13 : 1119584345
Total Pages : 246 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Sales Engagement by : Manny Medina

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Built to Serve

Author : Evan Carmichael
Publisher : Savio Republic
ISBN 13 : 1642934925
Total Pages : 259 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Built to Serve by : Evan Carmichael

Download or read book Built to Serve written by Evan Carmichael and published by Savio Republic. This book was released on 2020-03-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people wake up and drive to a job that they hate. Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose so you can find the success you see all around you. You can be productive, crush your goals, pretend that all the things that you’ve acquired actually mean something…but at the end of the day, if you don’t know your purpose, you’ll always feel like there’s something missing. You’ll know that you’re capable of more and that you’re not living the life you should be. You might be fooling the world, but you’re not fooling the person looking back at you in the mirror. You need to find your actual power source. Your purpose is your source of power. Once you find your purpose it’ll fuel you for life. You’ll do things that you never thought you were capable of. Achieving your purpose will force you to morph into a stronger version of yourself. You’ll have to push through fears, insecurities, and doubts that held you back. But somehow it’ll all feel possible and necessary because you’re purpose-driven now…and that’s the only thing you’ll ever need.

The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised)

Author : Wayne Breitbarth
Publisher : Greenleaf Book Group
ISBN 13 : 1626346216
Total Pages : 165 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) by : Wayne Breitbarth

Download or read book The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) written by Wayne Breitbarth and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!

Improvise!

Author : Max Dickins
Publisher : Icon Books
ISBN 13 : 9781785786877
Total Pages : 320 pages
Book Rating : 4.7/5 (868 download)

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Book Synopsis Improvise! by : Max Dickins

Download or read book Improvise! written by Max Dickins and published by Icon Books. This book was released on 2021-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, this is a book about improvisation. And it's a book about business. Specifically, it's a book about how to build confidence, be more creative and face anything. If you want to get serious at work, it's time to play.

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Author : Dan Sherman
Publisher : McGraw Hill Professional
ISBN 13 : 0071812342
Total Pages : 272 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams by : Dan Sherman

Download or read book Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams written by Dan Sherman and published by McGraw Hill Professional. This book was released on 2013-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.

Hacking Sales

Author : Max Altschuler
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

The Unfair Advantage

Author : Ash Ali
Publisher : St. Martin's Press
ISBN 13 : 1250280532
Total Pages : 193 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Unfair Advantage by : Ash Ali

Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

Social Media Success!

Author : Janet Fouts
Publisher : Happy About
ISBN 13 : 1600051642
Total Pages : 162 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis Social Media Success! by : Janet Fouts

Download or read book Social Media Success! written by Janet Fouts and published by Happy About. This book was released on 2009 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Crush It on LinkedIn

Author : Visthruth G
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis Crush It on LinkedIn by : Visthruth G

Download or read book Crush It on LinkedIn written by Visthruth G and published by . This book was released on 2020-07-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is one of the fastest growing social media and it is THE place for professionals and people looking to advance in their career. Crush It on LinkedIn is your guide on how to use LinkedIn effectively to build your brand, get a job, or expand your business.Here's what you'll learn from this book: How to make a stunning LinkedIn Profile that gets viewed by people on the platformHow to grow your LinkedIn profile and get noticed by people in your niche.How to create content on LinkedIn that helps you build your brand.How to talk to people effectively using the private messagingMistakes you are doing on LinkedIn that is affecting your profileAn overview of LinkedIn Advertising, Lead generation and which Businesses should use itRecent additions in 2020 and the future of this platformSuccess Stories of People who used LinkedIn to build a brand.and a lot more in this short and concise book.You'll learn these topics with multiple examples.This is a MUST have book for students in college who want to get their first internship or job. The book explains everything from the ground up.The author, Ishan Sharma is a 19 year old student at BITS Goa. He has his own YouTube Channel and a podcast with over 130k views and he helps create content for startups on social media platforms like Instagram and LinkedIn.With this book, Ishan aims to share his experiences of using LinkedIn to get new opportunities and from his talks with people who've been using LinkedIn from the last 5-7 years

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Author : Dan Sherman
Publisher : McGraw-Hill Education
ISBN 13 : 9780071834728
Total Pages : 272 pages
Book Rating : 4.8/5 (347 download)

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Book Synopsis Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams by : Dan Sherman

Download or read book Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams written by Dan Sherman and published by McGraw-Hill Education. This book was released on 2014-07-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated edition of the guide to harnessing the power of the world's largest professional network for total business success Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; hire qualified employees; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.

Don’t Call Me Mrs Rogers: Love Loathing and Our Epic Drive Around the World

Author : Paige Parker
Publisher : Epigram Books
ISBN 13 : 9814655260
Total Pages : 381 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Don’t Call Me Mrs Rogers: Love Loathing and Our Epic Drive Around the World by : Paige Parker

Download or read book Don’t Call Me Mrs Rogers: Love Loathing and Our Epic Drive Around the World written by Paige Parker and published by Epigram Books. This book was released on 2019-02-11 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the millennium, American-born Paige Parker and investment guru Jim Rogers spend three years—1,101 days to be exact—driving over six continents in their "sunburst yellow" coupe and trailer, ultimately setting a Guinness World Record. During the epic journey, Paige's world view is turned upside down, eventually leading her and her family to their ideal home in Singapore. On the road trip, she meets women from every walk of life, inspiring monks in China, boy soldiers in Angola and oppressive patriarchy in too many countries, yet she walks away with a profound faith in humankind. She now wants to pass the lessons from the road to her two daughters, to women everywhere and to all intrepid travellers.

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787890
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Instant Profits Guide to LinkedIn Marketing Success

Author : Hillary Scholl
Publisher : Estalontech
ISBN 13 : 8834159578
Total Pages : 158 pages
Book Rating : 4.8/5 (341 download)

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Book Synopsis Instant Profits Guide to LinkedIn Marketing Success by : Hillary Scholl

Download or read book Instant Profits Guide to LinkedIn Marketing Success written by Hillary Scholl and published by Estalontech. This book was released on 2019-07-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the best and easiest ways to attract top-quality clients is by using LinkedIn. Why? Because LinkedIn is chock full of business people actively looking to make connections. That's right. They are already looking to connect with you, you just have to give them a reason to do so. Even though it's a fairly simple process, many businesses get this wrong. They think if they put up the basic information, prospects will come flocking to their profile. WRONG! There's a little more to it than that. You will learn what LinkedIn is all about. We will give you the easiest definition for it, as well as cover very important factors, so you can have a simple, but accurate and complete understanding of LinkedIn Marketing before you start working with it. Instant Profits Guide to LinkedIn Marketing Success You will learn why you should definitely use LinkedIn for your Business today and its amazing benefits which cover details on LinkedIn Company Pages, LinkedIn Groups, LinkedIn SlideShare, LinkedIn Ads, LinkedIn Premium, LinkedIn Sales Navigator and LinkedIn Mobile Apps. Top 10 LinkedIn Automation Tools that you can use to get the most out of LinkedIn are some important tips dedicated to giving you highly important services so you can set up and monitor some very successful campaigns. This guide will dig into the strategies for creating highly optimized profile, why it’s important to have an optimized profile, how to get recommendations, tips for creating headlines that get noticed and resources to help you boost your profile. As you continue you will learn how and why you should have a properly optimized profile, the importance of a company page and how to optimize it, the tools, types, and tactics of posting content and finally, how to reach out to clients and in this course , we have the opportunity to explore on several LinkedIn Marketing Case Studies which are true examples which showcase on how LinkedIn Marketing actually works for other businesses, so that you can have better confidence in your journey to successful entrepreneurship

Collaborative Advantage

Author : Paul Skinner
Publisher : Robinson
ISBN 13 : 1408710730
Total Pages : 225 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis Collaborative Advantage by : Paul Skinner

Download or read book Collaborative Advantage written by Paul Skinner and published by Robinson. This book was released on 2018-06-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: · Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.