Mastering Search Advertising

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Author :
Publisher : AdGooroo
ISBN 13 : 0595493076
Total Pages : 220 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis Mastering Search Advertising by : Richard Stokes

Download or read book Mastering Search Advertising written by Richard Stokes and published by AdGooroo. This book was released on 2008-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today! "A well researched, truthful, and up-to-date guide for pay-per-click marketers." Mike Mindel, CTO, Wordtracker.com

The Art of SEO

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903643
Total Pages : 1179 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Mastering the World of Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118061748
Total Pages : 143 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Mastering Google AdWords

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Author :
Publisher :
ISBN 13 : 9781989711002
Total Pages : 322 pages
Book Rating : 4.7/5 (11 download)

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Book Synopsis Mastering Google AdWords by : Noah Gray

Download or read book Mastering Google AdWords written by Noah Gray and published by . This book was released on 2018-05-11 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords.

Mastering Search Analytics

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449302653
Total Pages : 401 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mastering Search Analytics by : Brent Chaters

Download or read book Mastering Search Analytics written by Brent Chaters and published by "O'Reilly Media, Inc.". This book was released on 2011-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.

Mastering Marketing

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Author :
Publisher : Thorogood Publishing
ISBN 13 : 1854183230
Total Pages : 346 pages
Book Rating : 4.8/5 (541 download)

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Book Synopsis Mastering Marketing by : Ian Ruskin-Brown

Download or read book Mastering Marketing written by Ian Ruskin-Brown and published by Thorogood Publishing. This book was released on 2006 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions--i.e. finance, HR, production--who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

Ultimate Guide to Google AdWords

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083718
Total Pages : 326 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Google AdWords by : Perry Marshall

Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Mastering Niche Marketing

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Author :
Publisher :
ISBN 13 : 9780977968428
Total Pages : 308 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Mastering Niche Marketing by : Eric Van Van Der Hope

Download or read book Mastering Niche Marketing written by Eric Van Van Der Hope and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery

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Author :
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery by : Shu Chen Hou

Download or read book The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the secrets to online wealth and achieve financial freedom? In the digital age, the opportunities for entrepreneurial success are endless. But with fierce competition and rapidly evolving technology, it's crucial to master the art of marketing to stand out from the crowd. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your ultimate guide to building a thriving online business. Packed with expert insights, practical strategies, and real-life case studies, this book will empower you to navigate the online landscape with confidence and unlock the true potential of your business. Inside this groundbreaking book, you'll discover: The power of marketing mastery: Learn why marketing is the key to online success and how mastering it can revolutionize your business. From creating compelling messages to leveraging cutting-edge marketing channels, you'll gain the skills to drive exponential growth. A comprehensive understanding of the online landscape: Explore the vast online marketplace and discover the various avenues for generating wealth. From e-commerce and affiliate marketing to social media and content marketing, you'll uncover the secrets to maximizing your online presence. Real success stories: Be inspired by the stories of individuals who have achieved online wealth through marketing mastery. Discover their strategies, learn from their failures, and apply their proven methods to your own entrepreneurial journey. Building a solid foundation: Establish the essential components of a successful online business. From conducting market research and identifying profitable niches to creating a professional website and establishing a strong brand, you'll lay the groundwork for long-term success. Mastering online advertising: Harness the power of online advertising platforms like Google Ads and Facebook Ads. Learn how to optimize your ad campaigns, maximize ROI, and implement advanced techniques such as remarketing to boost your sales and conversions. Leveraging social media: Unleash the full potential of social media marketing. Gain insights into different platforms and their unique benefits. Discover strategies for building a strong social media presence, engaging with your audience, and turning followers into loyal customers. Content marketing and SEO: Drive organic traffic and build your brand authority through content marketing and search engine optimization. Uncover the secrets to creating high-quality content that resonates with your audience and optimizing it to rank higher in search engine results. The power of email marketing and automation: Learn how to build an engaged email list, nurture leads, and automate your email campaigns for maximum impact. Unlock the potential of this highly effective marketing channel to drive conversions and cultivate long-term customer relationships. Converting leads into customers: Master the art of lead generation and conversion. From designing persuasive landing pages to implementing strategies for improving conversion rates, you'll discover how to turn interested prospects into loyal paying customers. Scaling and monetizing your business: Explore strategies for scaling your online business to increase profits and diversifying your income streams. Unlock long-term sustainability and achieve financial freedom by leveraging different monetization models and expanding your reach. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your roadmap to online success. Whether you're just starting your entrepreneurial journey or looking to take your existing business to new heights, this book provides the tools, strategies, and inspiration you need to thrive in the ever-changing digital landscape. Don't settle for mediocrity. Unleash your potential, master marketing mastery, and unlock the online wealth you deserve. Get your copy of "The Million-Dollar Click" today and embark on a transformative journey toward financial freedom and entrepreneurial success. Your million-dollar click awaits!

The Art of SEO

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449324886
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Instant Profit Guide To Online Digital Ads Mastery

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Author :
Publisher : Estalontech
ISBN 13 : 8835895642
Total Pages : 177 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Instant Profit Guide To Online Digital Ads Mastery by : Renee Gade

Download or read book Instant Profit Guide To Online Digital Ads Mastery written by Renee Gade and published by Estalontech. This book was released on 2020-09-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020 happened be an eye-opening year for digital marketers everywhere due to disruption to retail business caused by Coronavirus ( Covid 19 Pandemic ) which coincidently elevated Online business to the next level . Suddenly many new Online businesses sprout up everywhere but most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant Profit Guide To Online Digital Ads Mastery comes jam loaded with • A beginner’s guide to online advertising types and concepts • Tips on how to select the right ad network for your business to make sure you are setup for success. • An overview of the different paid channel pricing models • An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. • Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. • A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. • A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. • A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world are expected to spend average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online ads to the media mix has a positive impact on the campaign ROI for all media.

Search Engine Marketing, Inc.

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Author :
Publisher : IBM Press
ISBN 13 : 0133039218
Total Pages : 527 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Search Engine Marketing, Inc. by : Mike Moran

Download or read book Search Engine Marketing, Inc. written by Mike Moran and published by IBM Press. This book was released on 2014-12-09 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

Ultimate Guide to Pay-Per-Click Advertising

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 161308272X
Total Pages : 314 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes

Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Network and Multi-Level Marketing Mastery

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Author :
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Network and Multi-Level Marketing Mastery by : Graham Fisher

Download or read book Network and Multi-Level Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to create a successful Multi-level Marketing (MLM)/ Network Marketing Business? If so then keep reading… Do you have problems with a lack of leads? Not knowing the most up-to-date digital marketing strategies? Leading your team efficiently? Or choosing the right company? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Network and Multi-Level Marketing Mastery, you will discover: - A simple trick you can do for gaining more prospects! - The best way for handling rejection like a pro! - The one method to use for converting more prospects into either customers or distributors! - Why creating a strong follow-up system and building an effective downline can actually save you time and money! - Understanding why some people will fail to make money! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of MLM/ Network marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Marketing

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Author :
Publisher : Dearborn Trade Publishing
ISBN 13 : 9781574100204
Total Pages : 292 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Marketing by : Gloria Green

Download or read book Marketing written by Gloria Green and published by Dearborn Trade Publishing. This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

SEO Mastery

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Author :
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Mastery by : Graham Fisher

Download or read book SEO Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

Mastering Marketing Agility

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089164
Total Pages : 207 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by Berrett-Koehler Publishers. This book was released on 2020-07-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.