Mastering Noon Nopi

Download Mastering Noon Nopi full books in PDF, epub, and Kindle. Read online Mastering Noon Nopi ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Mastering Noon Nopi

Author : 장대련(DEA RYUN CHANG)
Publisher : Yonsei University Press
ISBN 13 : 8968501076
Total Pages : 464 pages
Book Rating : 4.9/5 (685 download)

DOWNLOAD NOW!

Book Synopsis Mastering Noon Nopi by : 장대련(DEA RYUN CHANG)

Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.

Digital Marketing in Sports

Author : Brandon Mastromartino
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing in Sports by : Brandon Mastromartino

Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Buddhist and Taoist Systems Thinking

Author : Josep M. Coll
Publisher : Routledge
ISBN 13 : 1000401812
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Buddhist and Taoist Systems Thinking by : Josep M. Coll

Download or read book Buddhist and Taoist Systems Thinking written by Josep M. Coll and published by Routledge. This book was released on 2021-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buddhist and Taoist Systems Thinking explores a radical new conception of business and management. It is grounded on the reconnection of humans with nature as the new competitive advantage for living organizations and entrepreneurs that aspire to regenerate the economy and drive a positive impact on the planet, in the context of the Anthropocene. Organizations today struggle in finding a balance between maximizing profits and generating value for their stakeholders, the environment and the society at large. This happens in a paradigm shift characterized by unprecedented levels of exponential change and the emergence of disruptive technologies. Adaptability, thus, is becoming the new business imperative. How can, then, entrepreneurs and organizations constantly adapt and, at the same time, design the sustainable futures they’d like? This book uniquely explores the benefits of applying Buddhist and Taoist Systems Thinking to sustainable management. Grounded in Taoist and Zen Buddhist philosophies, it offers a modern scientific perspective fundamentally based on the concepts of bio-logical adaptability and lifefulness amidst complexity and constant change. The book introduces the new concept of the Gaia organization as a living organism that consciously helps perpetuate the conditions for life on the planet. It is subject to the natural laws of transformation and the principles of oneness, emptiness, impermanence, balance, self-regulation and harmonization. Readers will find applied Eastern systems theories such as the Yin-Yang and the Five Elements operationalized through practical methodologies and tools such as T-Qualia and the Zen Business model. They are aimed at guiding Gaia organizations and entrepreneurs in leading sustainable transformations and qualifying economic growth. The book offers a vital toolkit for purpose-driven practitioners, management researchers, students, social entrepreneurs, evaluators and change-makers to reinvent, create and mindfully manage sustainable and agile organizations that drive systemic transformation.

Tuttle Pocket Korean Dictionary

Author : Kyubyong Park
Publisher : Tuttle Publishing
ISBN 13 : 1462914446
Total Pages : 576 pages
Book Rating : 4.4/5 (629 download)

DOWNLOAD NOW!

Book Synopsis Tuttle Pocket Korean Dictionary by : Kyubyong Park

Download or read book Tuttle Pocket Korean Dictionary written by Kyubyong Park and published by Tuttle Publishing. This book was released on 2019-08-06 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's never a good idea to be overly-relient on technology while traveling! Look up words quickly and easily with this great Korean dictionary. Intended for use by tourists, students, and business people traveling to Korea Tuttle Pocket Korean Dictionary is an essential tool for communicating in Korean. It features all the essential Korean vocabulary appropriate for beginning to intermediate students. It's handy pocket format and user-friendly, two-color layout will make any future trip to Korea much easier. All entries are written in a Romanized form as well as Korean script (hangul) so that in the case of difficulties the book can simply be shown to the person the user is trying to communicate with. This dictionary includes the following key features: Over 18,000 words and expressions in the Korean language. Korea-English, and English-Korean sections Fully updated with recent vocabulary and commonly used South Korean slang. Clear, user-friendly layout with headwords in blue. Romanized and Korean Script (hangul) for every entry. Other books from this bestselling series you might enjoy include: Pocket Japanese Dictionary, Pocket Mandarin Chinese Dictionary, and Pocket Cantonese Dictionary.

Oudry's Painted Menagerie

Author : Mary Morton
Publisher : Getty Publications
ISBN 13 : 0892368896
Total Pages : 175 pages
Book Rating : 4.8/5 (923 download)

DOWNLOAD NOW!

Book Synopsis Oudry's Painted Menagerie by : Mary Morton

Download or read book Oudry's Painted Menagerie written by Mary Morton and published by Getty Publications. This book was released on 2007-06-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.

Digital Marketing Essentials You Always Wanted to Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1949395421
Total Pages : 173 pages
Book Rating : 4.9/5 (493 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Essentials You Always Wanted to Know by : Vibrant Publishers

Download or read book Digital Marketing Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2020-07-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Mummy Cat

Author : Marcus Ewert
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544340825
Total Pages : 51 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!

Book Synopsis Mummy Cat by : Marcus Ewert

Download or read book Mummy Cat written by Marcus Ewert and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mummy Cat prowls his pyramid home, longing for his beloved owner. As he roams the tomb, lavish murals above his head display scenes of the cat with his young Egyptian queen. Hidden hieroglyphs deepen the tale and are explained in an informative author's note"--

Moorish

Author : Ben Tish
Publisher : Bloomsbury Publishing
ISBN 13 : 147295808X
Total Pages : 306 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis Moorish by : Ben Tish

Download or read book Moorish written by Ben Tish and published by Bloomsbury Publishing. This book was released on 2019-04-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've been submerged in the cuisines and food culture of Spain and Italy for well over a decade and explored the many regions of these magnificent countries with their markedly different styles and nuances. Throughout the years I've become more and more intrigued by the regions where the Moorish influence has left a pronounced mark and combined seamlessly with the local flavours and ingredients to produce an exotic, full flavoured and vibrant cuisine.' Within these pages, Ben Tish explores this further with over 100 mouth-watering recipes guaranteed to delight anyone who eats at your table. Spices, fruits and incredible flavours that the Moors introduced, such as cumin, cardamom, saffron, coriander, ginger, apricots, watermelons and pomegranates were absorbed into the cultures of Spain, Sicily and Portugal, creating big flavoured dishes with a sun-soaked, exotic taste of North Africa and the Arabic world combined with local heritage, all of which can be found in this book. With chapters such as breakfast, brunch and bread, grilling and smoking, fresh, and sweet and sour, Ben offers his own interpretations of these classic recipes, including shakshuka, red prawn crudo, spiced venison and quince pinchos, wood-baked Moorish chicken pine nut and raisin pie, slow cooked fish and shellfish stew with saffron and star anise and octopus and smoked paprika with black beans and rice. This food to share and enjoy, bringing a little extra flavour to your kitchen.

Sour

Author : Mark Diacono
Publisher : Hardie Grant Publishing
ISBN 13 : 1787133338
Total Pages : 400 pages
Book Rating : 4.7/5 (871 download)

DOWNLOAD NOW!

Book Synopsis Sour by : Mark Diacono

Download or read book Sour written by Mark Diacono and published by Hardie Grant Publishing. This book was released on 2019-09-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUNDAY TIMES FOOD BOOK OF THE YEAR 2019 DAILY MAIL FOOD BOOK OF THE YEAR 2019 A THE TIMES FOOD BOOK OF THE YEAR 2019 A FINANCIAL TIMES FOOD BOOK OF THE YEAR 2019 A GUARDIAN FOOD BOOK OF THE YEAR 2019 A BBC RADIO 4 FOOD PROGRAMME BOOK OF THE YEAR 2019 From cheese to vinegar, throughout the centuries we have deliberately let – and even encouraged – food to go sour to enhance its flavour. Now, sour foods have never been more fashionable, with the spotlight falling on foodstuffs as disparate as Belgian sour beer and Korean kimchi. But what is it that makes sourness such an enticing, complex element of the eating experience? And what are the best ways to harness sour flavours in your own kitchen? Sour offers a series of invitations to the modern cook, to learn the life-enhancing skills behind the everyday transformations that hold the key to this most enduring taste. Award-winning food writer Mark Diacono sets out to demystify the sour world, and explore why everyone's extolling the virtues of kombucha and fermenting for their digestive health. By grappling with gooseberries and turning his hand to sourdough, experimenting with ultra-cool shrub cocktails, and making his own yoghurt, kefir and pickles, Mark tells the story of what makes things sour, and offers recipes that maximise the transformative power of this amazing taste. From sumac-roasted duck and kombucha mayonnaise to roasted plums with labneh and cherry sour cream clafoutis, it is time to let a little (or a lot) of sour into your life.

150 Tips and Tricks for New Nurses

Author : Kathy Quan
Publisher : Simon and Schuster
ISBN 13 : 1440520453
Total Pages : 200 pages
Book Rating : 4.4/5 (45 download)

DOWNLOAD NOW!

Book Synopsis 150 Tips and Tricks for New Nurses by : Kathy Quan

Download or read book 150 Tips and Tricks for New Nurses written by Kathy Quan and published by Simon and Schuster. This book was released on 2009-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With long hours, huge responsibilities, and average pay, nursing is often as challenging as it is rewarding. By teaching new nurses what to expect, how to get what they want, and how to succeed in today's medical environment, this book is the one-dose treatment to prevent burnout. Written in an easy-to-read, direct, and honest way, this helpful handbook will teach new nurses what they didn't learn in nursing school. Veteran R.N. Kathy Quan offers readers information on how to: balance a hectic new schedule (for work, sleep, and life) deal with doctors avoid illness themselves continue education while working cope with death of patients (the first time, and after) and more With this book, nurses get real-life advice on how to cope, perform, and excel in their field--one shift at a time!

Asian Brand Strategy (Revised and Updated)

Author : M. Roll
Publisher : Springer
ISBN 13 : 113735917X
Total Pages : 356 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!

Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Talk to Me in Korean Workbook Level 1

Author : TalkToMeInKorean
Publisher : Kong & Park Incorporated
ISBN 13 : 9788956056883
Total Pages : 0 pages
Book Rating : 4.0/5 (568 download)

DOWNLOAD NOW!

Book Synopsis Talk to Me in Korean Workbook Level 1 by : TalkToMeInKorean

Download or read book Talk to Me in Korean Workbook Level 1 written by TalkToMeInKorean and published by Kong & Park Incorporated. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk To Me In Korean Level 1 is a paperback book based on the podcast lessons available on TalkToMeInKorean.com. This book is specifically designed for absolute beginners who are self-studying and includes the fundamentals of Korean, such as hello , thank you , and essential grammar points. Additionally, because this book caters to those who are learning Korean without a teacher or formal lessons, review questions and exercises can be found in this book along with sample dialogues and reading material about Korean culture. Level 1 focuses more on conversation and the spoken style of the language rather than the literary or academic style; therefore, you will be making sentences and having conversations in no time. This book has a set of MP3 files available for FREE download at TalkToMeInKorean.com which include all major vocabulary words, expressions, sample sentences, and dialogues used throughout the book. If you need additional review or supplemental material to practice what you have learned in the Level 1 book, please pick up a copy of Talk To Me In Korean Level 1 Workbook!

Blue Marble Evaluation

Author : Michael Quinn Patton
Publisher : Guilford Publications
ISBN 13 : 146254195X
Total Pages : 249 pages
Book Rating : 4.4/5 (625 download)

DOWNLOAD NOW!

Book Synopsis Blue Marble Evaluation by : Michael Quinn Patton

Download or read book Blue Marble Evaluation written by Michael Quinn Patton and published by Guilford Publications. This book was released on 2019-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global thinking principle -- Anthropocene as context principle -- Transformation engagement principle -- Integration principle -- Transboundary engagement principle -- GLOCAL principle -- Cross-silos principle -- Time being of the essence principle -- Yin-yang principle -- Bricolage methods principle -- World savvy principle -- Skin in the game principle -- Theory of transformation principle -- Transformation fidelity principles : evaluating transformation -- Transformational alignment principle : transforming evaluation to evaluate transformation.

Korean Q&A Sentence Patterns

Author : Talk To Me In Korean
Publisher : Talk To Me In Korean
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Korean Q&A Sentence Patterns by : Talk To Me In Korean

Download or read book Korean Q&A Sentence Patterns written by Talk To Me In Korean and published by Talk To Me In Korean. This book was released on 2020-04-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces common sentence patterns used in interview questions as well as day-to-day conversations.

Hanjarŭl Almyŏn Hangugŏga Swiwŏjinda

Author : Kong & Park
Publisher :
ISBN 13 : 9781635190083
Total Pages : 0 pages
Book Rating : 4.1/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Hanjarŭl Almyŏn Hangugŏga Swiwŏjinda by : Kong & Park

Download or read book Hanjarŭl Almyŏn Hangugŏga Swiwŏjinda written by Kong & Park and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, user friendly study aid containing essential Hanja characters that can be understood by most Korean adults, are commonly used on signs and in advertisements, and are sometimes still used in formal or traditional writing and art. Learning and understanding Hanja will not only help you when reading Chinese characters, but it will also help you expand your Korean vocabulary and make conversing in Korean just that little bit easier.

Enjoy Learning Chinese Characters

Author : Kum Ho Park
Publisher : Kong & Park Llc
ISBN 13 : 9788997134090
Total Pages : 544 pages
Book Rating : 4.1/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Enjoy Learning Chinese Characters by : Kum Ho Park

Download or read book Enjoy Learning Chinese Characters written by Kum Ho Park and published by Kong & Park Llc. This book was released on 2013-02-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because Chinese characters are commonly known as pictograms, most Chinese learners wonder if they can possibly learn thousands of characters. Some give up altogether and choose to learn only Pinyin, the romanized form of Chinese characters and so their use of the language becomes very limited. However, considering that the people who devised the Chinese language and most of the people who write and speak it every day are not geniuses, we have found a shortcut, an easier way, that would help people appreciate and learn the Chinese characters. This book has been written to share that secret with you! Countries that still use Chinese characters in their vocabulary are China (including Taiwan, Hong Kong and Singapore), Korea and Japan. China, for obvious reasons, uses it most often. The simplified characters are used in China and Singapore, whereas Taiwan and Hong Kong use the original complicated characters. Japan uses a mix of both. Korea has her own alphabet Hangul, but up to 60% of the vocabulary has borrowed meaning from Chinese characters. Therefore, if you don't know them, it is very hard for you to understand their true meanings. For these reasons, many researches on Chinese characters have been carried out mostly in China, Korea and Japan. We have taken into account the opinions of scholars from these three countries and shortlisted 3,500 characters, which outnumbers the 2,633 characters in the HSK Level 1-6 characters list. This book contains 1,160 characters that explain about the most frequently-used 856 characters including 623 characters in the HSK Level 1-3 list. Chinese characters are based on inscriptions found on bones and tortoise carapaces used in the 14th and 12th century B.C. centuries. In the 6th and 7th centuries, they were said to have been passed on to nations in the Korean peninsula at that time, and then passed on to Japan. All languages change with time and Chinese was no exception. The usage of Chinese characters in Korea and Japan retain the original form and meaning of when they were passed on, so it was very helpful to have the input of scholars from the three countries. This book is an attempt to compile the opinions of scholars from these three countries, and the authors' personal interpretations of the inscriptions on bronze, bones and tortoise carapaces to explain the origin of the characters. The authors' aim is to help our readers understand the characters, not to become scholars in their own right. But that does not mean this book is a pet project. It is intended to help readers further understand the meanings of all Chinese characters.

Signature Dishes That Matter

Author :
Publisher : Phaidon Press
ISBN 13 : 9780714879321
Total Pages : 0 pages
Book Rating : 4.8/5 (793 download)

DOWNLOAD NOW!

Book Synopsis Signature Dishes That Matter by :

Download or read book Signature Dishes That Matter written by and published by Phaidon Press. This book was released on 2019-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global celebration of the iconic restaurant dishes that defined the course of culinary history over the past 300 years Today's food-lovers often travel the globe to enjoy the food of acclaimed chefs. Yet the tradition of seeking out unforgettable dining experiences goes back centuries, and this gorgeous book reveals the closely held secrets behind the world's most iconic recipes - dishes that put restaurants on the map, from 19thcentury fine dining and popular classics, to today's most innovative kitchens, both high-end and casual. Curated by experts and organized chronologically, it's both a landmark cookbook and a fascinating cultural history of dining out. The narrative texts are by Christine Muhlke, the foreword by Mitchell Davis, and illustrations by Adriano Rampazzo