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Mastering Focus Groups And Depth Interviews
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Book Synopsis Mastering Focus Groups and Depth Interviews by : Roger A. Straus, Ph.D.
Download or read book Mastering Focus Groups and Depth Interviews written by Roger A. Straus, Ph.D. and published by PMP. This book was released on 2019-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? When?, and How?. In addition to discussing each of these critical questions, he offers scores of useful best-practice tips that you can put to use immediately. You'll also find valuable advice for integrating qualitative and quantitative research and for choosing the best approach to your research project, with extensive discussion points weighing the benefits of in-person groups and interviews vs. on-line, synchronous and asynchronous methods. Recommended for professionals in market research, product development, government, sociological practice and public policy research, especially for those who might be new to the discipline.
Book Synopsis Focus Groups for the Social Science Researcher by : Jennifer Cyr
Download or read book Focus Groups for the Social Science Researcher written by Jennifer Cyr and published by Cambridge University Press. This book was released on 2019-03-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Book Synopsis Conducting Focus Groups for Business and Management Students by : Caroline J. Oates
Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates and published by SAGE. This book was released on 2017-10-30 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Book Synopsis Mastering Fashion Marketing by : Tim Jackson
Download or read book Mastering Fashion Marketing written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Download or read book Mastering Innovation Metrics written by and published by Cybellium . This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Book Synopsis MASTERING RESEARCH METHODOLOGY- A PRACTICAL GUIDE by : Dr. K. GANGADHARA CHARY
Download or read book MASTERING RESEARCH METHODOLOGY- A PRACTICAL GUIDE written by Dr. K. GANGADHARA CHARY and published by Academic Guru Publishing House. This book was released on 2024-05-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Research Methodology: A Practical Guide" assists professionals, scholars, and students in attaining a comprehensive understanding of the art and science of research. This all-encompassing manual provides explicitand exhaustive guidance on a wide range of research methodologies, encompassing qualitative and quantitative approaches. The book commences by providing readers with an introduction to fundamental concepts, including the significance of ethical considerations, hypothesis formulation, and research design principles. The subsequent section explores distinct research methodologies, such as mixed-methods, experimental, survey, case study, and ethnographic approaches. Every chapter of the book offers precise instructions on how to execute these methods, beginning with data collection and concluding with analysis, thereby guaranteeing that readers are capable of effectively applying these techniques to their own projects. The practical orientation of "Mastering Research Methodology" is one of its defining characteristics. Practical advice, real-world illustrations, and case studies serve to reconcile the divide between theoretical concepts and their real-world implementation. This practical methodology enables readers to comprehend the intricacies of scientific inquiry, arrive at well-informed methodological decisions, and confront prevalent obstacles. The book places significant emphasis on the essential significance of data integrity and research ethics, in addition to methodological instruction. This resource offers approaches to guaranteeing the integrity of data, preserving openness, and adhering to ethical principles during the entirety of the research endeavour.
Book Synopsis Mastering Your Business Dissertation by : Robert Lomas
Download or read book Mastering Your Business Dissertation written by Robert Lomas and published by Routledge. This book was released on 2013-07-03 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation. Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers. This book includes a foreword by Mark Booth.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Book Synopsis Mastering Marketing by : Ian Ruskin-Brown
Download or read book Mastering Marketing written by Ian Ruskin-Brown and published by Thorogood Publishing. This book was released on 2006 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions--i.e. finance, HR, production--who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.
Book Synopsis Mastering Business Research: A Practical Guide to Scholars and Practitioners by : Kondwani Monjeza
Download or read book Mastering Business Research: A Practical Guide to Scholars and Practitioners written by Kondwani Monjeza and published by Ink of Knowledge. This book was released on 2024-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Business Research (Second Edition)" is an improved guide for researchers and business professionals. It offers a step-by-step approach to the research process, from core concepts to sharing findings and future research directions. This edition emphasizes practical applications, bridging the gap between theory and real-world business challenges. New features include: emerging research trends, improved examples and exercises, and revised content reflecting the latest developments in the field. Whether you're a business student embarking on your research journey or a seasoned professional seeking to refine your research skills, Mastering Business Research: A Practical Guide to Scholars and Practitioners (Second Edition) equips you with the necessary tools and insights to conduct impactful and relevant research that contributes meaningfully to the ever-evolving field of business
Book Synopsis Mastering Public Health by : Geraint Lewis
Download or read book Mastering Public Health written by Geraint Lewis and published by CRC Press. This book was released on 2014-11-28 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Public Health: A Postgraduate Guide to Examinations and Revalidation, Second Edition is an essential study aid for all those preparing for postgraduate, masters, and higher examinations in public health. Now updated and revised for the second edition, the book continues to provide all postgraduate students taking higher public health examinations with a proven, successful core revision text. The book covers the five key areas of public health knowledge: research methods; disease prevention and health promotion; health information; sociology, policy, and health economics; and organisation and management of health care. It is structured to follow the entire MFPH Part A exam syllabus, with appendices on revision strategies, exam technique and essay frameworks. Written in conjunction with an international team of editors, the book is aimed at public health practitioners who are training or re-validating in the UK and worldwide. Its concise format also serves as a quick reference text for the specialty.
Book Synopsis Mastering the Semi-Structured Interview and Beyond by : Anne Galletta
Download or read book Mastering the Semi-Structured Interview and Beyond written by Anne Galletta and published by NYU Press. This book was released on 2013-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Semi-Structured Interview and Beyond offers an in-depth and captivating step-by-step guide to the use of semi-structured interviews in qualitative research. By tracing the life of an actual research project–an exploration of a school district's effort over 40 years to address racial equality–as a consistent example threaded across the volume, Anne Galletta shows in concrete terms how readers can approach the planning and execution of their own new research endeavor, and illuminates unexpected real-life challenges they may confront and how to address them. The volume offers a close look at the inductive nature of qualitative research, the use of researcher reflexivity, and the systematic and iterative steps involved in data collection, analysis, and interpretation. It offers guidance on how to develop an interview protocol, including the arrangement of questions and ways to evoke analytically rich data. Particularly useful for those who may be familiar with qualitative research but have not yet conducted a qualitative study, Mastering the Semi-Structured Interview and Beyond will serve both undergraduate and graduate students as well as more advanced scholars seeking to incorporate this key methodological approach into their repertoire.
Download or read book Brand Hacks written by Emmanuel Probst and published by Simon and Schuster. This book was released on 2021-09-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Book Synopsis Conducting Research Interviews for Business and Management Students by : Catherine Cassell
Download or read book Conducting Research Interviews for Business and Management Students written by Catherine Cassell and published by SAGE. This book was released on 2015-02-12 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Book Synopsis MASTERING HEALTHCARE EXCELLENCE by : Jarvis T Gray
Download or read book MASTERING HEALTHCARE EXCELLENCE written by Jarvis T Gray and published by Jarvis T. Gray. This book was released on 2024-09-02 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Healthcare Excellence" offers a comprehensive guide for healthcare leaders aiming to achieve unparalleled results. Through practical insights and strategic frameworks, this book empowers executives to align their teams, priori- ties, and processes effectively. Discover profen strategies to navigate complex challenges, drive innovation, and lead with excellence in today's dynamic healthcare landscape.
Book Synopsis Mastering The VIVA by : Assoc. Prof. Dr Mohd Farid Shamsudin
Download or read book Mastering The VIVA written by Assoc. Prof. Dr Mohd Farid Shamsudin and published by ABRN ASIA. This book was released on 2023-10-22 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to all PhD candidates in social sciences preparing for their viva examination. We wish you all the success in this important milestone in your academic journey. We hope this book will provide practical advice and strategies to help you answer viva questions effectively and confidently. May you find this book a valuable resource in your preparation and benefit from it.
