Mastering Digital Marketing

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Mastering Digital Marketing

Author : Michael Cohn
Publisher :
ISBN 13 : 9781521098189
Total Pages : 212 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis Mastering Digital Marketing by : Michael Cohn

Download or read book Mastering Digital Marketing written by Michael Cohn and published by . This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Dynamic Digital Marketing

Author : Dawn McGruer
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

The Best Digital Marketing Campaigns in the World

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Mastering Digital Marketing for Starters:

Author : Alvin Aw
Publisher : Partridge Publishing Singapore
ISBN 13 : 154375208X
Total Pages : 238 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Mastering Digital Marketing for Starters: by : Alvin Aw

Download or read book Mastering Digital Marketing for Starters: written by Alvin Aw and published by Partridge Publishing Singapore. This book was released on 2019-07-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.

Mastering Digital Marketing Like a Boss ... Beyond Social Media

Author : Yann Gourvennec
Publisher :
ISBN 13 : 9782367780214
Total Pages : 302 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Mastering Digital Marketing Like a Boss ... Beyond Social Media by : Yann Gourvennec

Download or read book Mastering Digital Marketing Like a Boss ... Beyond Social Media written by Yann Gourvennec and published by . This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maîtriser marketing numérique comme un patron partir de 2014 , on peut supposer que la quasi-totalité des entreprises du monde est pratique marketing numérique d'une manière ou d'une autre . Cependant , le marketing numérique reste un mystère pour beaucoup dans le monde des affaires.

Mastering Digital Marketing

Author : Nikhil Patel
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (895 download)

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Book Synopsis Mastering Digital Marketing by : Nikhil Patel

Download or read book Mastering Digital Marketing written by Nikhil Patel and published by . This book was released on 2023-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing: Strategies for Success" is a comprehensive guide that provides readers with the tools and knowledge they need to navigate the digital marketing landscape and drive results for their business. Written in a clear and concise manner, this book covers a wide range of digital marketing topics, including understanding the basics of digital marketing, developing a strong online presence, utilizing social media marketing, paid advertising, measuring and analyzing marketing efforts and staying up-to-date with the latest trends and developments. It's a must-read for anyone looking to improve their digital marketing skills, whether you're a business owner, marketer, student or an aspiring marketer. With real-world examples and case studies, actionable steps and a focus on the latest trends and technologies, this book will empower readers to stay ahead of the curve in today's digital landscape and drive results for their business.

Mastering Digital Marketing

Author : Don S Beal
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Mastering Digital Marketing by : Don S Beal

Download or read book Mastering Digital Marketing written by Don S Beal and published by Independently Published. This book was released on 2024-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing" is your comprehensive guide to navigating the dynamic world of digital marketing and harnessing its full potential to drive growth and success for your business. From understanding the fundamentals to exploring advanced strategies and emerging trends, this book equips you with the knowledge, tools, and insights needed to thrive in today's digital landscape. Whether you're a seasoned marketer looking to refine your skills or a newcomer eager to explore the possibilities of digital marketing, this book covers everything you need to know to succeed in the digital realm. You'll learn how to build a strong digital presence, create compelling content, leverage social media effectively, navigate paid advertising channels, and measure success through analytics and optimization. With real-world case studies, practical examples, and actionable insights, "Mastering Digital Marketing" offers a roadmap for implementing proven strategies and experimenting with new approaches to achieve your marketing objectives. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, this book provides the tools and guidance you need to succeed in the fast-paced world of digital marketing. Packed with expert advice, best practices, and invaluable tips, "Mastering Digital Marketing" is your essential companion for mastering the art and science of digital marketing and unlocking your business's full potential in the digital age. Whether you're a business owner, marketing professional, or aspiring digital marketer, this book is your ultimate resource for achieving success in the ever-evolving world of digital marketing.

Mastering Digital Marketing

Author : Rose Jordan
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Mastering Digital Marketing by : Rose Jordan

Download or read book Mastering Digital Marketing written by Rose Jordan and published by Independently Published. This book was released on 2024-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Marketing" is your go-to guide for conquering the digital landscape. Packed with actionable strategies, real-world examples, and expert advice, this book covers everything from optimizing websites and creating compelling content to leveraging social media, email marketing, paid advertising, and analytics. Whether you're a seasoned marketer or just starting out, this book equips you with the knowledge and skills needed to thrive in today's digital world.

Mastering Digital Advertising

Author : Edwin Cano
Publisher : Edwin Cano
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Digital Advertising by : Edwin Cano

Download or read book Mastering Digital Advertising written by Edwin Cano and published by Edwin Cano. This book was released on with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Digital Advertising: Strategies and Tactics for Successful Campaigns" is a comprehensive guide that provides step-by-step instructions on how to set up clear goals and objectives for digital advertising campaigns. The book is divided into seven chapters that cover different aspects of using Digital Advertising. Chapter 1: Understanding Digital Advertising This chapter provides an introduction to digital advertising, including its various forms and the key players involved. It also explains the different metrics and KPIs used to measure the success of digital advertising campaigns. Chapter 2: Developing a Digital Advertising Strategy This chapter covers the importance of setting clear goals and objectives for digital advertising campaigns. It explains the key elements of a digital advertising strategy, including target audience, messaging, budget, and channels. It also provides tips on how to develop a creative concept that resonates with the target audience. Chapter 3: Targeting and Audience Segmentation This chapter focuses on the different types of targeting available in digital advertising and how to identify and segment target audiences based on their interests, behaviors, and demographics. It also covers how to use data and analytics to optimize targeting and segmentation. Chapter 4: Creating Effective Ad Campaigns This chapter covers the key elements of effective ad campaigns, including headline, copy, visual elements, and call-to-action. It also provides best practices for designing and optimizing landing pages that drive conversions. Chapter 5: Managing Digital Advertising Campaigns This chapter covers the key steps involved in managing digital advertising campaigns, including planning, execution, monitoring, optimization, and reporting. It also provides an overview of the different tools and platforms available for managing campaigns. Chapter 6: Measuring and Analyzing Campaign Performance This chapter focuses on how to measure the success of digital advertising campaigns using various metrics and KPIs. It explains how to use data and analytics to identify areas for improvement and optimize campaign performance. It also covers best practices for reporting on campaign performance to stakeholders. Chapter 7: Emerging Trends and Future of Digital Advertising This chapter covers the latest trends and innovations in digital advertising, including AI, machine learning, and programmatic advertising. It also explores the potential impact of emerging technologies and trends on the digital advertising landscape. Finally, it covers the skills and knowledge that modern marketers will need to stay ahead of the curve in digital advertising. Conclusion: The conclusion provides a summary of the key takeaways from the book, highlights the importance of staying up-to-date with the latest trends and best practices in digital advertising, and encourages readers to continue learning and experimenting with digital advertising to achieve their marketing goals.

Digital Analytics for Marketing

Author : A. Karim Feroz
Publisher : Taylor & Francis
ISBN 13 : 1003821782
Total Pages : 310 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Analytics for Marketing by : A. Karim Feroz

Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Mastering Web 2.0

Author : Susan Rice Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749457511
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Mastering Web 2.0 by : Susan Rice Lincoln

Download or read book Mastering Web 2.0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

Social Media Marketing Mastery

Author : Graham Fisher
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Mastery by : Graham Fisher

Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Mastering Digital and Social Media Marketing

Author : Nikhilesh Mishra
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (629 download)

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Book Synopsis Mastering Digital and Social Media Marketing by : Nikhilesh Mishra

Download or read book Mastering Digital and Social Media Marketing written by Nikhilesh Mishra and published by Independently Published. This book was released on 2023-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an enlightening journey through the dynamic world of "Mastering Digital and Social Media Marketing: Concepts, Techniques, and Applications" This comprehensive book takes you on a guided tour, from fundamental principles to advanced strategies, providing you with the expertise and insights to excel in the ever-evolving domains of digital marketing and social media. Book Highlights: Explore the fundamental concepts that underpin digital marketing, such as SEO, content marketing, and email marketing. Delve into the intricate world of social media marketing, uncovering strategies for platform selection, influencer collaboration, and more. Learn how to develop data-driven marketing strategies that optimize ROI and customer engagement. Gain valuable insights from real-world case studies and industry-specific examples. Navigate the ethical considerations of digital marketing and social media, ensuring responsible and effective practices. Whether you're a novice eager to explore the digital landscape or a seasoned professional seeking to enhance your skills, "Mastering Digital and Social Media Marketing: Concepts, Techniques, and Applications" is your passport to mastering these vital domains. Get your copy today and embark on a journey of knowledge and innovation that will shape the future of your marketing endeavors.

Mastering Marketing Agility

Author : Andrea Fryrear
Publisher : National Geographic Books
ISBN 13 : 1523090987
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by National Geographic Books. This book was released on 2020-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Digital Dominance

Author : N.D NGWANA
Publisher : ND Ngwana Bible Foundation
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Dominance by : N.D NGWANA

Download or read book Digital Dominance written by N.D NGWANA and published by ND Ngwana Bible Foundation. This book was released on 2023-07-24 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.

Mastering Digital Librarianship

Author : Alison Mackenzie
Publisher : Facet Publishing
ISBN 13 : 1856049434
Total Pages : 209 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Mastering Digital Librarianship by : Alison Mackenzie

Download or read book Mastering Digital Librarianship written by Alison Mackenzie and published by Facet Publishing. This book was released on 2013-11-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, knowledge and behaviours required in order to operate effectively. Expert specialists and opinion-makers from around the world discuss the challenges and successes of adapting existing practices, introducing new services and working with new partners in an environment that no longer recognizes traditional boundaries and demarcation of roles. The book is structured thematically, with a focus on three key strands where the impact of digital technologies is significant: - Rethinking marketing and communication: this strand looks at strategic approaches and practices which harness social media and illustrate the importance of communication and marketing activities in these new online spaces. - Rethinking support for academic practice: this part examines the professional expertise required of librarians who engage with and support new academic and learner practices in digitally rich teaching, learning and research environments. - Rethinking resource delivery: this section investigates the use of strategies to maximize access to online resources and services: harnessing system data to enhance collection management and user choice, designing and managing mobile 'friendly' learning spaces and providing virtual resources and services to an overseas campus. Readership: This timely and inspiring edited collection should make vital reading for librarians, library schools, departments of information science and other professional groups such as education developers, learning technologists and IT specialists.

Mastering Online Marketing

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1599181517
Total Pages : 282 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Mastering Online Marketing by : Mitch Meyerson

Download or read book Mastering Online Marketing written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2008 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a proven 12-step program for e-commerce success. Forgoing get-rich-quick hype for best practices and solid marketing principles, two online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.