Finding Success for the Massage Therapist Who Wants to Succeed

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Author :
Publisher : Booktango
ISBN 13 : 146894455X
Total Pages : 37 pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis Finding Success for the Massage Therapist Who Wants to Succeed by : Amy Bradley Radford

Download or read book Finding Success for the Massage Therapist Who Wants to Succeed written by Amy Bradley Radford and published by Booktango. This book was released on 2014-02-25 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding Success for the Massage Therapist Who Wants to Succeed is a manual written to help the Massage Therapist develop a referral system that is streamlined and effective at getting more clients on your table. The techniques for business building outlined in this manual are suggestions you normally try but they have been put together in a way that produces RESULTS. Other therapists have used this system with success and have proven that the results are repeatable methods for massage business building. Best of all, they are simple to incorporate into your business, starting today. In this manual, what you learn is how to make your efforts more worthwhile by teaching you to maximize your word-of-mouth advertisement. This is the most effective form of advertising in any business and Finding Success offers an outlined format to help enhance that in your business. That format is geared to get your clients to talk about you and rewards them for their referral. The reward system you can implement is a great strategy for ?turning up the volume? of how much people talk about you and increase the number of referrals coming to you. Bottom line: your business grows and you start generating more income.

Massage Marketing - Don't Leave Money on the Table

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Author :
Publisher : Sabrina Tonneson
ISBN 13 : 9781947125049
Total Pages : 40 pages
Book Rating : 4.1/5 (25 download)

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Book Synopsis Massage Marketing - Don't Leave Money on the Table by : Sabrina Tonneson

Download or read book Massage Marketing - Don't Leave Money on the Table written by Sabrina Tonneson and published by Sabrina Tonneson. This book was released on 2017-04-22 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got the expertise and your customer service is on point. All that's missing is that imaginative spark to set you apart from other massage therapists. Massage Marketing - Don't Leave Money on the Table is that missing link to help you create unique spa packages that snag the attention of more clients. * Earn 30% more with the addition of creative spa packages * Dynamic ideas to create attractive services that will lure additional clientèle * Catchy names to make your massage offerings stand out * Tips and tools to structure your profit-spinning product menu Even with that magic touch, many massage businesses stall because they aren't adding a diverse range of appealing services to their business menus. Massage Marketing - Don't Leave Money on the Table is the companion to the popular Massage Marketing - Boost Profits ebook. Once you've settled on a menu to ensure you're charging the right price for your invaluable services, the next step is to fill that menu with creative packages that will captivate your clients and grow your business. Hawaiian Escape, Lavender Infusion, this ebook is filled with ideas for seductive packages that tell clients what you bring to the massage table goes well beyond a deep tissue massage. With Massage Marketing - Don't Leave Money on the Table, you'll learn all the strategies to create an unforgettable massage experience that offers a world of options to clients looking for something exotic and adventurous. Go from back-rub to Bali bliss, and spark the imagination of your clients. With the help of this ebook, soon they will want to try every journey into nirvanic bliss you've added to your diverse menu. Order Massage Marketing - Don't Leave Money on the Table now and transform your practice into a temple of alluring tranquillity and business prosperity.

The Business of Healthcare

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313084661
Total Pages : 738 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Business of Healthcare by : Kenneth H. Cohn

Download or read book The Business of Healthcare written by Kenneth H. Cohn and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace of change in the healthcare industry is creating turbulence for just about everyone. For consumers, affordable access to quality healthcare is an issue of primary importance. For employers, health benefits have grown to be an alarmingly large component of their compensation packages. For physicians and other healthcare providers, practice management has become increasingly demanding. Each of this set's three volumes untangles the complexity, provides answers to knotty questions, and points the way toward better healthcare for all. Features include commentary, prescriptions, and insights from leaders in the healthcare industry, including physicians, attorneys, administrators, educators, and business consultants. The result: a landmark set filled with provocative analysis and practical recommendations destined to improve the delivery of healthcare. The rapid pace of change in the healthcare industry is creating turbulence for just about everyone. For consumers, affordable access to quality healthcare is an issue of primary importance. For employers, health benefits have grown to be an alarmingly large component of their compensation packages. For physicians and other healthcare providers, practice management has become increasingly demanding. Complexity is the rule, thanks to government regulations and insurer requirements, the expansion of technology in everything from diagnosis to records, and the desire of policymakers and others to have a say in how healthcare is delivered and to whom. The Business of Healthcare provides Rx to these and other challenges in three volumes: Volume 1: Practice Management Volume 2: Leading Healthcare Organizations Volume 3: Improving Systems of Care. Each volume features commentary and insights from leaders in the healthcare industry, including physicians, attorneys, administrators, educators, and business consultants. The result: a landmark set filled with provocative analysis and practical recommendations destined to improve the delivery of healthcare. The Business of Healthcare presents ideas and information that until now have been sequestered in a variety of professional journals and books, in isolation from each other. For the first time, healthcare professionals, consumers, scholars, students, and policymakers alike will have access to the same body of information about a critical sector of the economy-one that represents 15 percent of the U.S. national GDP, consumes 10 percent of federal government spending, and employs twelve million people. This three-volume set will address the current debates that are determining the future course of the industry. Volume 1: Practice Management: Physicians are beginning to realize that, in addition to providing health care, they are owners and managers of multi-million dollar enterprises. Unfortunately, most have not received formal training in the skills needed to operate such a business. In this volume, experts will present practical advice for physicians (as well as their practice managers and staff) to improve operations. Topics include: *The opportunities and challenges of solo practice. *The logistics of joining and leaving a physician practice. *Performance management in physician practices. *Creating a culture of accountability in physician practices. *Managing difficult and disruptive physicians. *Developing and promoting a physician practice. *Internet marketing of physician practices. *The potential benefits and implementation roadblocks of pay for performance. *Accounts receivable management in hospital and physician practices. *The future of the physician practice. Volume 2: Leading Healthcare Organizations: Whether running their own practice or working as a part of a larger organization, health professionals are being called upon to provide leadership—something more important than ever in health care, where some sectors of the industry are in turmoil, while others are being transformed entirely. This volume will offer insights into the changing role of leadership throughout an organization, and describe how health professionals can exert their influence to effect positive change. Topics covered include: *Perspectives on leading complex healthcare delivery systems. *Mending the gap between practicing physicians and hospital executives. *The physician's role on the hospital board, and a blueprint for success. *The impact of biotechnology advances on healthcare delivery. *The impact of informatics on healthcare delivery. *The next frontier in addressing clinical hospital supply costs. *Liability risk management: Saving money and relationships. *Pastoral medicine: The impact of pastoral care. *The role of complementary and alternative medicine in healthcare today. Volume 3: Improving Systems of Care : This volume explores the current state of health care, and it describes the critical issues that must be resolved in the short run and the long run to ensure that the industry provides the value that the public both demands and deserves. Topics include: *Quality in healthcare: concepts and practice. *Adapting proven aviation safety tools to healthcare: Improving healthcare by changing the safety culture. *Introduction to healthcare information technology. *Market dynamics and financing strategies in the development of medical technologies. *An innovative service delivery model for specialized care. *The impact of healthcare on the US economy. *Improving systems of care: a patient's perspective. *The cost of end-of-life care. *Building the bridge between business and medicine. Better, more efficient healthcare is not just possible but needed more than ever. The Business of Health Care will help lead the way toward a healthier, happier society.

Pre- and Perinatal Massage Therapy

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Author :
Publisher : LWW
ISBN 13 : 9781582558516
Total Pages : 0 pages
Book Rating : 4.5/5 (585 download)

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Book Synopsis Pre- and Perinatal Massage Therapy by : Carole Osborne

Download or read book Pre- and Perinatal Massage Therapy written by Carole Osborne and published by LWW. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Pre- and Perinatal Massage Therapy explores techniques of therapeutic massage and bodywork that enable massage therapists to support mothers and their babies throughout the childbearing year. In this updated edition of her widely used and trusted text, noted maternity massage therapist and teacher Carole Osborne details the physiological, functional, and emotional developments of childbearing. The three Technique Manuals included in the text teach clinically refined techniques, conveniently woven around women's common needs." -- Back cover.

Destined for Power

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Publisher : Laurens Publishing
ISBN 13 : 0991397363
Total Pages : 168 pages
Book Rating : 4.9/5 (913 download)

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Book Synopsis Destined for Power by : Kathleen Brooks

Download or read book Destined for Power written by Kathleen Brooks and published by Laurens Publishing. This book was released on 2015-03-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mallory Westin was born into power. But when her family’s quest for more power caused her a broken heart, she turned her back on the only life she ever knew. Now a successful owner of a security firm, she’s determined to forge her own path. But sometimes one’s past isn’t so easy to leave behind. Mallory has to take control of the power she was destined for after discovering her politician father is involved in an assassination plot. Things only get worse as the one man she's always loved becomes a target as well. Reid Simpson had loved Mallory since they were teenagers. Then one night changed everything as she suddenly broke his heart. For years, he escaped the pain as he built his resort and casino empire. He pushed her from his mind, if not his heart. As Reid encounters increasing danger, he finds that Mallory is the one by his side trying to protect him. Can Reid and Mallory work together to uncover the assassination plot while avoiding the pain of the past? Or will they discover that love has a way of conquering all?

Super Bloom

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Author :
Publisher : Zibby Books
ISBN 13 :
Total Pages : 229 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Super Bloom by : Megan Tady

Download or read book Super Bloom written by Megan Tady and published by Zibby Books. This book was released on 2023-05-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named One of the 12 Best Romance Novels for Beach Read Season by Tertulia Independent Publishers Book Awards, Gold Medal - US Northeast: Best Regional Fiction In this sparkling, heartwarming debut set at an iconic Vermont spa, massage therapist Joan Johnston struggles with grief. Can a quirky assignment from a demanding, eccentric author help Joan rewrite her life? Massage therapist Joan Johnston can’t seem to get her life back on track. She’s wallowing in grief over the accidental death of her boyfriend, Samuel, and her attitude is now seriously jeopardizing her job at Apex Inn & Spa, a Vermont institution, as well as her friendships. Then a new client, Carmen Bronze—famous for her bestselling romance novels as well as her crazy demands and flaming temper—offers Joan the chance to pay down her massage school debt and get back in her boss’ good graces at work. All Joan needs to do is funnel Carmen insider dirt for her next book, which is set at a spa. Joan’s not sure, but she’s out of better options and takes the deal. As the task unexpectedly reawakens a dormant talent in Joan, she’s irresistibly drawn to writing her own romance novel—one based on her relationship with Samuel that stretches into the bright future they didn’t get to share. Writing seems to be the therapy Joan so desperately needs, and her heart begins to open to unlikely friendships, workplace injustice, and even a new romance. But it’s not that easy, especially with the intensity of Carmen breathing down her neck. When Carmen discovers what Joan has been up to, she snatches Joan's hand-written manuscript and claims it as her own, leading Joan’s new motley crew of friends to hatch an audacious (and hilarious) plan to get it back. A heartfelt look at taking second chances in life and in love, Tady’s uplifting debut will have readers rooting for Joan on every page—as well as laughing out loud at her one-of-a-kind wit.

Money on the Table

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Author :
Publisher :
ISBN 13 : 9780615486765
Total Pages : pages
Book Rating : 4.4/5 (867 download)

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Book Synopsis Money on the Table by : Ivan Misner

Download or read book Money on the Table written by Ivan Misner and published by . This book was released on 2011-05-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How much money are YOU leaving on the table? Learn to easily recognize referral opportunities you are now overlooking daily and build a Power Team of networking partners to do the same!

Reiki Marketing

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Author :
Publisher : Lulu.com
ISBN 13 : 159971535X
Total Pages : 114 pages
Book Rating : 4.5/5 (997 download)

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Book Synopsis Reiki Marketing by : Zach Keyer

Download or read book Reiki Marketing written by Zach Keyer and published by Lulu.com. This book was released on 2006-02-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reiki Marketing: Step-By-Step Marketing for Your Reiki Healing Sessions, Reiki Classes, and Reiki Workshops The Perfect Marketing Manual for Beginning Reiki Practitioners, and Experienced Reiki Master/Teachers. Reach More Clients - Spreading the Reiki Light!

Success from the Start

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Publisher : F.A. Davis
ISBN 13 : 0803639015
Total Pages : 429 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Success from the Start by : Debra Koerner

Download or read book Success from the Start written by Debra Koerner and published by F.A. Davis. This book was released on 2013-03-22 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.

Feel the Fear... and Do It Anyway

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Author :
Publisher : HarperCollins
ISBN 13 : 0063291304
Total Pages : 232 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis Feel the Fear... and Do It Anyway by : Susan Jeffers

Download or read book Feel the Fear... and Do It Anyway written by Susan Jeffers and published by HarperCollins. This book was released on 2023-03-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller that has inspired millions to face their fears once and for all is newly revised with an updated version. Are you afraid of making decisions . . . asking your boss for a raise . . . leaving a relationship . . . facing the future? The world is a scary place right now—day to day stress and worry is at an all-time high—but the hard truth is that fear won’t just go away on its own. The only way to get rid of fear is to approach it, and this book is your essential guide to connecting with your inner power in order to do just that. In this enduring work of self-empowerment, now updated for the post-pandemic new normal, Dr. Susan Jeffers shares dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. You’ll discover: · How to raise your self-esteem · How to become more assertive · How to connect to the powerhouse within · How to create more meaning in your life · How to experience more enjoyment With warmth, insight and humor, Dr. Jeffers shows you how to become powerful in the face of your fears—and enjoy the elation of living a creative, joyous, loving life. Whatever your fear, here is your chance to push through it and find true and lasting fulfillment on the other side.

Disrupted

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Publisher : Hachette Books
ISBN 13 : 031630607X
Total Pages : 321 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Disrupted by : Dan Lyons

Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

How to Make a Million Dollars As a Massage Therapist

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518889219
Total Pages : 292 pages
Book Rating : 4.8/5 (892 download)

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Book Synopsis How to Make a Million Dollars As a Massage Therapist by : D. K. Callahan

Download or read book How to Make a Million Dollars As a Massage Therapist written by D. K. Callahan and published by Createspace Independent Publishing Platform. This book was released on 2015-11-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massage therapists are millionaires waiting to happen. Each and every massage therapist has the capability of becoming a millionaire through various business opportunities. This book, "How to Make a Million Dollars as a Massage Therapist" depicts the opportunities available to massage therapists that compliment their core business services. This book does NOT promote MLM opportunities, rather, additional forms of social, promotional and income-generating activities that promote incredible wealth and ongoing income every single month - even while a massage therapist sleeps. This book shows you EXACTLY how to accomplish all of that, while making a million dollars in a reasonably short amount of time (1-2 years). Learn about how to start collecting email addresses on your website, branding, identifying your ideal client, advertising on a budget, ways you can advertise your site for free, how to increase traffic to your website, the millionaire formula (chapter 3) that shows all the different avenues of income available to you that you should be taking advantage of, time management and delegation so you only work a reasonable number of hours per week, word of mouth advertising, referral networks, business to business advertising, how to make money while educating other people, how to expand on your current service and product offering, staying efficient and productive, how to benefit charities while making a lot of money in the process, how to write an eBook, pay-per-click advertising and how to keep your ad costs to a minimum, secrets and tips (best practices) to using each social media channel like Pinterest and Instagram, creating the best videos for your business, app development, making a membership-only section of your website, self-care, unique selling propositions, how to sell, cross-selling and upsetting, how to get people to share your posts, how to sell to women specifically and how men choose to buy things, and much more. Learn about what you, as a massage therapist, need to do to correct your marketing plans, how you are leaving money on the table with each and every service, how you can educate others and earn thousands of dollars even if you're in a massage session or sleeping, how to promote your business without discounting services, how to drive traffic to your website without spending a fortune, and much, much more. This book focuses on diversification of income-generating opportunities, including how to be efficient, delegate and be incredibly productive. You can make money through self-care, too! Build expertise, improve your reputation dramatically, build an unbelievable following on social media, and be a creator of amazing materials and avenues of media for your clients and the world to benefit from. Pick and choose which channels of income work best for your business in the formula initially while you get other creative elements ready for sale to compliment your business!

Introduction to Massage Therapy

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Author :
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1469833247
Total Pages : 633 pages
Book Rating : 4.4/5 (698 download)

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Book Synopsis Introduction to Massage Therapy by : Mary Beth Braun

Download or read book Introduction to Massage Therapy written by Mary Beth Braun and published by Lippincott Williams & Wilkins. This book was released on 2013-08-29 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, concise, and well-illustrated, Introduction to Massage Therapy, 3rd Edition provides everything you need to build strong, foundation skills that will carry you throughout your studies, help you prepare for the national exam, and launch you into a successful career as a massage therapist. This proven book includes step-by-step instructions for massage techniques, assessments, and treatments, along with striking photos that illustrate difficult-to-understand concepts. As the most concise introductory book on the market, Introduction to Massage Therapy makes it easy for you to find the information you need when you need it, while coverage of anatomy and physiology, pathology, and pharmacology integrated with techniques helps you understand the science behind the practice. The Third Edition is enhanced by new evidence-based references and new online videos that demonstrate common procedures, techniques, and flow sequences. You’ll also find practical information that will help you create and maintain a successful massage therapy practice, including communication and documentation tips, safety and self-care practices, and essential business concepts.

Deeper Still

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Publisher :
ISBN 13 : 9781912085712
Total Pages : 196 pages
Book Rating : 4.0/5 (857 download)

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Book Synopsis Deeper Still by : JOHN. STIRK

Download or read book Deeper Still written by JOHN. STIRK and published by . This book was released on 2021-01-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deeper Still is the next stage of an ongoing process and a consequence of further inquiry into the yoga experience from author John Stirk. Following on from The Original Body this book invites an even deeper immersion into the reality of practice and the totality of personal experience in accessing the power of our inner teacher.As the theme of this book unfolds the reader is invited towards a sensory understanding leading to profound insight. Teachers using this book will be able to share with their students the clarity, mental space and basic wisdom that emerges as a result of their awakening physiology. We may frequently acknowledge that we are there with the group. Experience may tell us that 'there-ness' is not fixed, that it is based on an unknown element upon which all creativity is founded. Deeper Still goes beyond current experience and invites teachers to write their own story, develop their own script, ride the uncatchable wave that might be called yoga, and open up creativity to the next level.Deeper Still enables teachers to take their students to a deeper dimension. It also:provides a basis for off the chart experiencesappeals to the depth mind through a deepening physical experienceinvites a more profound contact with groupsbrings out the essence of yoga in students as a consequence of a deeper creativityhighlights emergent insight as a feature of group workblends an ancient concept with modern western yogadraws attention to the relationship between soft tissue sensitivity and the quality of xonsciousnessexamines the potential for abundant resonance in group work and the so called 'universal experience'

Chair Massage

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Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 032308303X
Total Pages : 255 pages
Book Rating : 4.3/5 (23 download)

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Book Synopsis Chair Massage by : Patricia Holland

Download or read book Chair Massage written by Patricia Holland and published by Elsevier Health Sciences. This book was released on 2010-03-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. - Full-color photographs and drawings clearly depict each technique. - An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. - Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. - Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. - Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. - A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. - A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. - Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. - Sample dialogues provide examples of effective communication with clients during their sessions.

Happy Money

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476740704
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Happy Money by : Elizabeth Dunn

Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?

Kitchen Table Entrepreneurs

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Author :
Publisher : Basic Books
ISBN 13 : 0786749121
Total Pages : 374 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Kitchen Table Entrepreneurs by : Martha Shirk

Download or read book Kitchen Table Entrepreneurs written by Martha Shirk and published by Basic Books. This book was released on 2009-06-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last five years, the number of women-owned businesses has grown at twice the rate of all U.S. firms; in the next few years, the number is expected to surpass the six million mark. Kitchen Table Entrepreneurs tells the inspirational stories of eleven low-income women who have marshaled the creative energy, confidence, and capital necessary to start their own small businesses. These women, who have used their entrepreneurial skills as a route out of poverty, give an American face to an economic empowerment tool that has enjoyed great success in developing countries. By becoming their own bosses, they not only provide for their children but also inspire them. Though each of their businesses is unique, all eleven of these women have discovered previously unknown strengths as they've struggled to overcome personal and bureaucratic obstacles. All received important assistance from nonprofit organizations supported by the Ms. Foundation for Women, the pioneer funding entity of microenterprise programs in the United States. Updated with a new epilogue.