Mass Transit Management Marketing

Author : Paul Comfort
Publisher :
ISBN 13 :
Total Pages : 425 pages
Book Rating : 4.6/5 (132 download)

DOWNLOAD NOW!

Download or read book The Future of Public Transportation written by Paul Comfort and published by . This book was released on 2020-02-15 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paul Comfort is our industry's leader on what's coming next for mobility. After a thirty year career in public transportation operations and executive leadership, he now travels the globe hearing directly from our top CEOs on what's working, what's not and what's next. If anyone can pull together a compendium on the Future of Public Transportation, it's Paul and he's done so in this book. Congrats!" - Erinn Pinkerton, President and CEO of BC Transit. "With Paul's long and distinguished career in transportation as well as his current involvement in mobility through his podcast Transit Unplugged and other thought leadership, Paul is uniquely positioned to provide a clear eyed and expert view on the future of public transportation and what we as concerned stakeholders should be thinking about."-Blair Schlecter, VP of Economic Development and Govt. Affairs, Beverly Hills Chamber of Commerce "As a 38 year public transportation industry veteran, and former CEO and Chair of APTA, I can say that technology and mobility is adapting faster than ever to societal demands and technological abilities. Paul Comfort has his finger on the pulse of these fast changing developments and has pulled together for this book a top notch roster of executives from the public and private sector to provide their input."-Peter Varga, Former Chair American Public Transportation Association (APTA). This new book "The Future of Public Transportation" is written by transit industry leader Paul Comfort and over forty top public transport leaders, CEOs, futurists and associations. The book examines the transformations coming this decade for cities and the public transportation systems that serve them allowing readers to become more informed and ready for these changes. In the next few years technology enhancements will produce and expand game changing new mobility options such as autonomous vehicles on regular bus routes and Mobility-as-a-Service (MaaS) smart phone apps allowing passengers to plan, pay for and subscribe to a full menu of traditional public transit and private microtransit options for their travel. Cities will further regulate and optimize the rampant expansion of e-bikes and e-scooters. Mobile public transit fare paying options will expand including allowing the use of not only cell phone and tap and go credit cards but even wearable fare payment jewelry and watches. Traditional transit systems are rebooting their bus networks, adding in high frequency routes & reducing the friction that slows their buses by adding bus only lanes, transit signal priority (TSP) and electronic fare payment systems. TNCs have now entered the public mobility marketplace and are supplementing or replacing public transit services for many. Transit fleets are becoming greener shifting to zero emission fuels like electric or hydrogen, large multi-national firms are transforming how we build and operate new rail and other capital projects through Public Private Partnerships (P3). Hyperloop and air taxis are looking more like science than fiction. Cities are becoming "smart" and eliminating traffic in the public square or charging for its usage in peak times. Most transit software is moving to the cloud and privately-owned electric automobiles could be the autonomous taxicabs of tomorrow.All these trends & innovations in technology and business models are explored in depth in this book with the collaboration of thought leaders, industry associations, CEOs and the major companies that are creating and utilizing them. In the end, bold leaders will take us to new horizons as they always have, but they will do so using modern technology to move us in ways we never thought possible, and in the process, eliminate barriers that have too long stood in the way of true mobility for all. And THAT is the Future of Public Transportation.