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Author : Uma Narula
Publisher :
ISBN 13 : 9788124107614
Total Pages : 100 pages
Book Rating : 4.1/5 (76 download)
Download or read book Mass Communication Technology written by Uma Narula and published by . This book was released on 2001 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Vernon Pavlik
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.F/5 ( download)
Download or read book New Media Technology written by John Vernon Pavlik and published by Allyn & Bacon. This book was released on 1996 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Pavlik describes both the influence of technology on human communication as well as how we make use of that technology. Covering everything from telecommunciations to networked computing, from telecommunications law, regulation and policy to the cultural and commercial impact of emerging media technologies, this book is a tour de force in explaining how these media are transforming both human culture and commerce.
Author : E. Page Bucy
Publisher : Psychology Press
ISBN 13 : 9780805841107
Total Pages : 326 pages
Book Rating : 4.8/5 (411 download)
Download or read book Media Access written by E. Page Bucy and published by Psychology Press. This book was released on 2004 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a focus on access to media, including physical, psychological and sociological components of media use.
Author : Karen Ross
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335227635
Total Pages : 208 pages
Book Rating : 4.3/5 (352 download)
Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Author : Uma Narula
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126905133
Total Pages : 460 pages
Book Rating : 4.9/5 (51 download)
Download or read book Handbook of Communication Models, Perspectives, Strategies written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2014-12 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.
Author : Steve Jones
Publisher : SAGE
ISBN 13 : 0803944438
Total Pages : 241 pages
Book Rating : 4.8/5 (39 download)
Download or read book Rock Formation written by Steve Jones and published by SAGE. This book was released on 1992-05-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: On rock music and the history of sound recording
Author : Ran Wei
Publisher : Routledge
ISBN 13 : 1351674153
Total Pages : 281 pages
Book Rating : 4.3/5 (516 download)
Download or read book Advances in Foundational Mass Communication Theories written by Ran Wei and published by Routledge. This book was released on 2018-02-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Author : William Samuel Solomon
Publisher : U of Minnesota Press
ISBN 13 : 0816621705
Total Pages : 402 pages
Book Rating : 4.8/5 (166 download)
Download or read book Ruthless Criticism written by William Samuel Solomon and published by U of Minnesota Press. This book was released on 1993 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruthless Criticism was first published in 1993. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. Ruthless Criticism offers perspectives and subjects largely outside traditional historiography. It broadens the concept of media history to include lesser-studied media, and offers alternative interpretations of traditional media. This anthology of original research includes an array of scholarly and theoretical perspectives. Each addresses specific topic within a specific era. reflecting the diversity of U.S. mass media. Solomon and McChesney begin by using critical theory and deconstruction to examine the meanings of print in the colonial era. Subsequent chapters study the media ecology of the antebellum press; the intense focus on profits of the post-Civil War mainstream press; gender images in the labor press; the diversity of political views within the working-class press; and the development of a commercial press in the black community. The essays concerning the twentieth century focus on the rise of a culture industry and include studies on the origins of the broadcast ratings system and the commercial broadcast system and the commercial broadcast system, early television's portrayals of childhood, the televisions networks' close ties with the federal government, the government's key role in creating and developing the field of mass communication research, and teenage girls' popular culture from 1960–1968 as a formative influence on the feminist movement.
Author : David C. Chaney
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)
Download or read book Processes of Mass Communication written by David C. Chaney and published by . This book was released on 1972 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231512139
Total Pages : 362 pages
Book Rating : 4.2/5 (315 download)
Download or read book Media in the Digital Age written by John V. Pavlik and published by Columbia University Press. This book was released on 2008-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Author : Stylianos Papathanassopoulos
Publisher : Routledge
ISBN 13 : 1136847758
Total Pages : 292 pages
Book Rating : 4.1/5 (368 download)
Download or read book Media Perspectives for the 21st Century written by Stylianos Papathanassopoulos and published by Routledge. This book was released on 2011-03-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.
Author : John Vernon Pavlik
Publisher : Oxford University Press, USA
ISBN 13 : 9780195379105
Total Pages : 479 pages
Book Rating : 4.3/5 (791 download)
Download or read book Converging Media written by John Vernon Pavlik and published by Oxford University Press, USA. This book was released on 2009-12-01 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. The fully revised and updated second edition: * Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication * Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0) * Integrates ethics concerns and global perspectives throughout: - Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures - Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts - International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world * Incorporates highly engaging pedagogy: - Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence - Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter * Features a comprehensive support package: - For students: Online study guide and Companion Website (www.oup.com/us/pavlik) - For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.
Author : Uma Narula
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126906765
Total Pages : 144 pages
Book Rating : 4.9/5 (67 download)
Download or read book Communication Models written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2006 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Communication Models Presents The Evolutionary Scenario Of Communication Concepts And Strategies, Concerns And Challenges, And The Changes In Modalities Of Communications, Both People Oriented And Technology Oriented. The Style Of Presenting These From Different Perspectives In The Form Of Models Enhances Its Value For It Facilitates Quick Understanding. New Models May Occur Due To Changes In Modalities Of Communications. Along With This, Newer Needs And Demands May Turn Up. Social Attitudes And Values May Change For Newer Needs And Demands. People Become More Aware, Educated And Motivated In These Diverse Contexts And Set Up New Modalities For Both Interpersonal And Media Communication. In Order To Present And Explain The Widened Scope Of Different Communication Perspectives, More And Advanced Level Communication Models Evolve. The Present Book Focuses On Communication Framework, Concept Of Communication And Communication Perspective. It Presents Communication Models In Nine Sections Highlighting The Perspectives From Which Human Communications Are Practiced, Interpreted And Analyzed Overtime. It Makes A Detailed Study Of Models Vis-À-Vis Development Communication Models, International Communication And Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication Research Models, Business Communication Models And Models For Communication Strategies And Planning. The Book Would Prove A Useful Aid In Presenting Communication In Different Perspectives To The Students, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Who Deal In Diverse Areas Of Communication And Focus On The Critical Issues Pertaining To Them. The Book Is Cohesive And Easily Comprehensible.
Author : F. Gerald Kline
Publisher : Sage Publications (CA)
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.F/5 ( download)
Download or read book Current Perspectives in Mass Communication Research written by F. Gerald Kline and published by Sage Publications (CA). This book was released on 1972 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ni essays vedrørende forskningen inden for massekommunikation
Author : Warren Kendall Agee
Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (319 download)
Download or read book Perspectives on Mass Communications written by Warren Kendall Agee and published by HarperCollins Publishers. This book was released on 1982 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Franklin
Publisher : Routledge
ISBN 13 : 1136858326
Total Pages : 267 pages
Book Rating : 4.1/5 (368 download)
Download or read book Journalists, Sources, and Credibility written by Bob Franklin and published by Routledge. This book was released on 2010-12-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume revisits what we know about the relationship between journalists and their sources. By asking new questions, employing novel methodologies, and confronting sweeping changes to journalism and media, the contributors reinvigorate the conversation about who gets to speak through the news. It challenges established thinking about how journalists use sources, how sources influence journalists, and how these patterns relate to the power to represent the world to news audiences. Useful to both newcomers and scholars familiar with the topic, the chapters bring together leading journalism scholars from across the globe. Through a variety of methods, including surveys, interviews, content analysis, case studies and newsroom observations, the chapters shed light on attitudes and practices in the United States, United Kingdom, Germany, Australia, Sweden, Belgium and Israel. Special attention is paid to the changing context of newswork. Shrinking newsgathering resources coupled with a growth in public relations activities have altered the source-journalist dynamic in recent years. At the same time, the rise of networked digital technologies has altered the barriers between journalists and news consumers, leading to unique forms of news with different approaches to sourcing. As the media world continues to change, this volume offers a timely reevaluation of news sources.
Author : Erik P. Bucy
Publisher : Routledge
ISBN 13 : 1135638551
Total Pages : 326 pages
Book Rating : 4.1/5 (356 download)
Download or read book Media Access written by Erik P. Bucy and published by Routledge. This book was released on 2003-12-08 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Media Access: Social and Psychological Dimensions ofNew Technology Use, editors Erik P. Bucy and John E. Newhagen present the latest work, theoretical explorations, and original research findings on media access from a team of internationally renowned media and technology researchers. Chapters develop expanded definitions and conceptual understandings of access to stimulate further research, offer new perspectives on policy discussions, and facilitate media participation among those at risk of being left behind. Broadening our understanding of information technology use, this collection offers: *Novel perspectives--chapters demonstrate new methods of addressing persistent questions regarding motivation, cultural context, socioeconomic resources, technical knowledge, and psychological skills required for effectual use of information and communication technologies. *Conceptual integration--each chapter addresses a vital aspect of media access and summarizes pertinent findings, weaving together results to provide much-needed integration across communication and technology studies. *Multidisciplinary approaches--chapters represent a variety of conceptual and methodological approaches, deriving social explanations from large-scale survey data, psychological explanations from experimental data, and cultural explanations from depth interviews and ethnographic methods. *Shifting the policy and research agenda--this volume extends and redirects aspects of the digital divide debate while elaborating the "media access" approach to studying new technology use. Taken as a whole, Media Access reveals complications associated with full access to new communication technologies and proposes analytical frameworks that open new avenues of scholarly investigation and policy consideration. It is intended for scholars and graduate students in journalism, mass communication, telecommunications, media studies, information science, public policy, psychology, sociology, informatics, human-computer interaction, and other disciplines concerned with the issue of media access.
