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Mass Communication Research Major Issues And Future Directions
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Book Synopsis Mass Communication Research: Major Issues and Future Directions by : Walter Phillips Davison
Download or read book Mass Communication Research: Major Issues and Future Directions written by Walter Phillips Davison and published by New York : Praeger. This book was released on 1974 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monographic compilation of conference papers on major issues and future trends in mass media research - covers structural, functional and sociological aspects, relationships with political systems and the State, the management of mass media, the implications of information technology, etc. Bibliography pp. 202 to 236. Conference held in harriman 1973 may.
Book Synopsis Mass Communication Research by : Walter Phillips Davison
Download or read book Mass Communication Research written by Walter Phillips Davison and published by . This book was released on 1974 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Uses of Mass Communications by : Jay G. Blumler
Download or read book The Uses of Mass Communications written by Jay G. Blumler and published by SAGE Publications, Incorporated. This book was released on 1974 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Book Synopsis Mass Communications Research Methods by : H.J. Hsia
Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Book Synopsis Critical Communication Studies by : Hanno Hardt
Download or read book Critical Communication Studies written by Hanno Hardt and published by Routledge. This book was released on 2008-02-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication studies has been a lively process of adoption and integration of theoretical constructs from Pragmatism, Critical Theory and Cultural Studies. Critical Communication Studies describes the intellectual and professional forces that have shaped research interests and formed alliances in the pursuit of particular goals. Hanno Hardt reflects on the need to come to terms with the role of history in academic work and locates the intellectual history within the context of competing social theories. The book provides a substantive foundation for understanding the field and will be a major text in all courses dealing with communication history and theory.
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication Yearbooks Vols 6-33 Set by : Various
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Book Synopsis Internet Marketing Research: Theory and Practice by : Lee, Ook
Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Book Synopsis Theories of Human Communication by : Stephen W. Littlejohn
Download or read book Theories of Human Communication written by Stephen W. Littlejohn and published by Waveland Press. This book was released on 2021-05-07 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.
Book Synopsis Thinking Through Communication by : Sarah Trenholm
Download or read book Thinking Through Communication written by Sarah Trenholm and published by Routledge. This book was released on 2016-08-19 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.
Book Synopsis Strategies for eCommerce Success by : Fazlollahi, Bijan
Download or read book Strategies for eCommerce Success written by Fazlollahi, Bijan and published by IGI Global. This book was released on 2001-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis The Oxford Handbook of American Public Opinion and the Media by : Robert Y. Shapiro
Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Book Synopsis Impacts of the Media on African Socio-Economic Development by : Nelson, Okorie
Download or read book Impacts of the Media on African Socio-Economic Development written by Nelson, Okorie and published by IGI Global. This book was released on 2016-11-23 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and media are now integrated in various facets of society, including social and economic development. This has allowed for new and innovative methods for aiding in development initiatives. Impacts of the Media on African Socio-Economic Development is an essential research publication for the latest scholarly information on societal and economical dimensions of development and the application of media to advance progress. Featuring extensive coverage on many topics including gender empowerment, international business, and health promotion, this book is ideally designed for government officials, academics, professionals, and students seeking current research on social realities and achieving further development in emerging economies.
Book Synopsis Gender, Power, and Communication in Human Relationships by : Pamela J. Kalbfleisch
Download or read book Gender, Power, and Communication in Human Relationships written by Pamela J. Kalbfleisch and published by Routledge. This book was released on 2012-12-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume establishes a state-of-the-art perspective on theory and research on gender, power, and communication in human relationships. Both theoretical essays and review chapters address issues relevant to female and male differences in power, dominance, communication, equality, and expectations/beliefs. All chapter contributors share two commonalities. First, each provides a 1990s assessment of power and equality in female and male relationships. Second, each reviews respective programs of research and focuses attention on the relevance of this research to understanding the relationships of women and men. Unique because it incorporates a multidisciplinary approach to the study of gender and the communication of power in human relationships, this book includes the original work of intellectuals with national and international reputations in the social sciences. The volume provides both scholastic breadth and centralized treatment of issues that form the very foundation of social and personal relationships. It will appeal to scholars working in the disciplines of communication and psychology as well as other areas of social science research.
Download or read book Dosage written by J. David Johnson and published by Rowman & Littlefield. This book was released on 2013-09-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dosage: A Guiding Principle for Health Communicators uses “dosage” as a metaphor to help all healthcare professionals apply basic communication principles to their work. After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for Interpersonal communication in health care relationships, including that between physician and patient. He answers questions such as “How Much Do I Reveal and When?”; Interprofessional teams, including teamwork, interdependence, stress and burnout, and communication in decision-making; Mass Media, including searching for information and gaps in knowledge; Knowledge diffusion and dissemination; Change in communication, including social media; Health information technology and how to handle the flood of communications we receive today. Johnson effectively expands his metaphor of dosage, detailing its many elements (amount, frequency, delivery system, sequencing, interaction with what other agents, and contraindications) as well as discussing the use and limits of metaphor generally. He explicitly addresses the following contexts: interpersonal communication, with a focusing on health professional-client interactions; inter-professional teams; mass media that are increasingly important for broader approaches to public health; how change is adopted and implemented within health care organizations and individuals; and the new technologies for health communication. The book’s final chapter turns to broader policy issues raised by application of the metaphor of dosage as well as detailing its implications for methods of communication research. It concludes with a discussion of how dosage can serve as a bridging metaphor to close the gap between researchers and practitioners which is fundamental to clinical and translational science.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522539301 Total Pages :538 pages Book Rating :4.5/5 (225 download)
Book Synopsis Media Influence: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Media Influence: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-12-01 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522569162 Total Pages :1594 pages Book Rating :4.5/5 (225 download)
Book Synopsis Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 1594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry professionals, government officials, and the general public often agree that the modern healthcare system is in need of an overhaul. With many organizations concerned with the long-term care of patients, new strategies, practices, and organizational tools must be developed to optimize the current healthcare system. Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic material on the importance of policy and policy reform initiatives in modern healthcare systems. Highlighting a range of topics such as public health, effective care delivery, and health information systems, this multi-volume book is designed for medical practitioners, medical administrators, professionals, academicians, and researchers interested in all aspects of healthcare policy and reform.
