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Marktorientierte Unternehmensgestaltung
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Book Synopsis Marktorientierte Unternehmensgestaltung by : Markus Joseph Gräßler
Download or read book Marktorientierte Unternehmensgestaltung written by Markus Joseph Gräßler and published by Peter Lang. This book was released on 2010 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Bedeutung der Marktorientierung für den nachhaltigen Unternehmenserfolg ist in der betriebswirtschaftlichen Forschung und Praxis weitgehend anerkannt. Ebenso ist die hohe Relevanz der organisatorischen Durchsetzung des Marketing-Konzepts für die Umsetzung einer marktorientierten Unternehmensstrategie wissenschaftlich nachgewiesen. Jedoch ist die marktorientierte Gestaltung von Unternehmen weder aus der Perspektive der Forschung noch aus der Perspektive der Praxis zufriedenstellend diskutiert worden, d. h. es mangelt an wissenschaftlich fundierten Konzepten und konkreten Anleitungen für Entscheidungsträger in Unternehmen. Es ist von einer organisatorischen Umsetzungslücke des Marketing-Konzepts auszugehen. Der Autor analysiert hierzu die moderne Prozessperspektive des Marketings als grundlegendes Verständnis und überträgt deren Anforderungen auf die Organisationsgestaltung. Im Ergebnis stellt er die Integrativ-Prozessuale Marketingorganisation zur Diskussion, die ein sowohl wissenschaftlich fundiertes als auch praxisorientiertes Modell zur Gestaltung einer marktorientierten Unternehmensorganisation darstellt sowie einen Beitrag zur Schließung der Implementierungslücke leistet.
Book Synopsis Institut für Marktorientierte Unternehmensführung, Universität Mannheim by : Institut für Marktorientierte Unternehmensführung. Mannheim
Download or read book Institut für Marktorientierte Unternehmensführung, Universität Mannheim written by Institut für Marktorientierte Unternehmensführung. Mannheim and published by . This book was released on 1999 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Customization: Concepts - Tools - Realization by : Thorsten Blecker
Download or read book Mass Customization: Concepts - Tools - Realization written by Thorsten Blecker and published by GITO mbH Verlag. This book was released on 2005 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book German books in print written by and published by . This book was released on 1997 with total page 1650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Deutsche Nationalbibliografie by : Die deutsche Nationalbibliothek
Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2008 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management of Permanent Change by : Horst Albach
Download or read book Management of Permanent Change written by Horst Albach and published by Springer. This book was released on 2014-12-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.
Book Synopsis Scenario-Driven Planning by : Nicholas C. Georgantzas
Download or read book Scenario-Driven Planning written by Nicholas C. Georgantzas and published by Praeger. This book was released on 1995-02-28 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... This book undertakes the following tasks. 1. Charting the principal weakness of disconnected forecasts or wishes, including their lack of compatibility both in substance and in terms of their implicit assumptions. 2. Explaining the advantage of using internally coherent scenarios or scenario bundles. 3. Explaining the advantage of using computed decision scenarios. These allow an examination of the joint consequences of changes in the environment and in a firm's strategy, and not mistaking mere environmental hypothesizing for scenario-driven planning."--Introd., p. xx.
Book Synopsis Structural Complexity Management by : Udo Lindemann
Download or read book Structural Complexity Management written by Udo Lindemann and published by Springer Science & Business Media. This book was released on 2008-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product design is characterized by a steady increase in complexity. The main focus of this book is a structural approach on complexity management. This means, system structures are considered in order to address the challenge of complexity in all aspects of product design. Structures arise from the complex dependencies of system elements. Thus, the identification of system structures provides access to the understanding of system behavior in practical applications. The book presents a methodology that enables the analysis, control and optimization of complex structures, and the applicability of domain-spanning problems. The methodology allows significant improvements on handling system complexity by creating improved system understanding on the one hand and optimizing product design that is robust for system adaptations on the other hand. Developers can thereby enhance project coordination and improve communication between team members and as a result shorten development time. The practical application of the methodology is described by means of two detailed examples.
Book Synopsis Cost-Efficient Design by : Klaus Ehrlenspiel
Download or read book Cost-Efficient Design written by Klaus Ehrlenspiel and published by Springer Science & Business Media. This book was released on 2007-08-18 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English edition of an established work on cost-driven product design and development. It offers tried and tested methods for understanding, influencing and reducing product costs. The methodology and organization of cost management, as well as the effects on each type of cost are described. Using this knowledge the product developer can assume responsibility for costs. There are numerous examples and detailed derivation of results.
Book Synopsis The Art of the Long View by : Peter Schwartz
Download or read book The Art of the Long View written by Peter Schwartz and published by Crown Currency. This book was released on 2012-02-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Book Synopsis Research into Design for Communities, Volume 1 by : Amaresh Chakrabarti
Download or read book Research into Design for Communities, Volume 1 written by Amaresh Chakrabarti and published by Springer. This book was released on 2017-02-24 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 6th International Conference on Research into Design (ICoRD 2017) – the largest in India in this area – written by eminent researchers from across the world on design process, technologies, methods and tools, and their impact on innovation, for supporting design for communities. While design traditionally focused on the development of products for the individual, the emerging consensus on working towards a more sustainable world demands greater attention to designing for and with communities, so as to promote their sustenance and harmony - within each community and across communities. The special features of the book are the insights into the product and system innovation process, and the host of methods and tools from all major areas of design research for the enhancement of the innovation process. The main benefit of the book for researchers in various areas of design and innovation are access to the latest quality research in this area, with the largest collection of research from India. For practitioners and educators, it is exposure to an empirically validated suite of theories, models, methods and tools that can be taught and practiced for design-led innovation. The contents of this volume will be of use to researchers and professionals working in the areas on industrial design, manufacturing, consumer goods, and industrial management.
Book Synopsis Design Thinking Research by : Hasso Plattner
Download or read book Design Thinking Research written by Hasso Plattner and published by Springer. This book was released on 2015-09-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective. The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields. Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.
Book Synopsis Managing the Future by : Haridimos Tsoukas
Download or read book Managing the Future written by Haridimos Tsoukas and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading authors explore ways in which organizationscan develop their ability to manage the future. An exploration of the ways in which organizations can developtheir ability to manage the future. Consists of ten papers written by authors from both sides ofthe Atlantic and from Asia, all of whom are distinguished scholarsin the fields of strategy or organizational learning. Addresses key questions about how organizational foresight canbe conceptualized and developed, and the extent to which it ispossible. The papers are prefaced by a foreword from Spyros Makridakisand an introduction from the editors. Helps to shape a new research agenda, and so will be ofinterest to academics, as well as to students andpractitioners.
Book Synopsis Learning from the Future by : Liam Fahey
Download or read book Learning from the Future written by Liam Fahey and published by John Wiley & Sons. This book was released on 1997-11-10 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zukünftiger politischer, ökonomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen können. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausführlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einflüsse systematisch zu durchdenken. (11/97)
Book Synopsis Limits to Competition by : Group of Lisbon
Download or read book Limits to Competition written by Group of Lisbon and published by MIT Press. This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Europe, the United States, and Japan stop the technological, trade, and financial war on which they have increasingly and wastefully embarked? How can they direct the development and uses of science and technology and the economy in the interests of the well-being of the 8 billion people who will inhabit the planet in 2010-2020? Limits to Competitionboldly frames international political economy and globalization debates within the new overarching ideology of competition and offers a balancing voice. The word compete originally meant "to seek together," but in our time it has taken on more adversarial connotations and has become a rallying cry of both firms and governments, often with devastating consequences. Limits to Competitionexplores the question of whether free-market competition can indeed deliver the full range of needs for sustainable development. Is competition the best instrument for coping with increasingly severe environmental, demographic, economic, and social problems at a global level?
Download or read book Digital Vortex written by Jeff Loucks and published by Dbt Center Press. This book was released on 2016-06-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital disruption: seemingly out of nowhere, startups and other tech-savvy disruptors attack. In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.
Book Synopsis Corporate Foresight by : Alberto F. De Toni
Download or read book Corporate Foresight written by Alberto F. De Toni and published by Routledge. This book was released on 2020-10-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world changes like the patterns in a kaleidoscope: trends expand, contract, break up, melt, disintegrate and disappear, while others are formed. Change – as opposed to stasis – is our normal condition, the only certainty in our lives, hence the need to create tools that provide organizations with the means to tackle change and navigate complexity. We must accept the reality of constant change and be prepared for a heavy shift in perspective: interconnection versus separation, acceleration versus linearity and discontinuity versus continuity. Anticipating the future requires more than the traditional predictive models (forecasting) based on the forward projection of past experiences. Advanced methods use anticipation logic (foresight) and build probable scenarios taking into account weak signals, emerging trends, coexisting presents and potential paths of evolution. Corporate foresight is fundamental to interpret and lead change. The two cornerstones of foresight are organization and management. As concerns organization, the authors advocate the separation of research (oriented to the market of tomorrow) from development (oriented to the market of today), the establishment of a foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. As regards management, after an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a "future coverage" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector.
