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Markt Und Motivation
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Book Synopsis Ernest Dichter and Motivation Research by : S. Schwarzkopf
Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Book Synopsis Motivation and Market Behavior by : Robert Ferber
Download or read book Motivation and Market Behavior written by Robert Ferber and published by . This book was released on 1958 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Motivation and Action by : Jutta Heckhausen
Download or read book Motivation and Action written by Jutta Heckhausen and published by Springer. This book was released on 2018-03-27 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition provides translations of all chapters of the most recent fifth German edition of Motivation and Action, including several entirely new chapters. It provides comprehensive coverage of the history of motivation, and introduces up-to-date theories and new research findings. Early sections provide a broad introduction to, and deep understanding of, the field of motivation psychology, mapping out different perspectives and research traditions. Subsequent chapters examine major themes of human motivation, including achievement, affiliation, and power motivation as well as the fundamentals of motivation psychology, such as motivated and goal oriented behaviors, implicit and explicit motives, and the regulation of development. In addition, the book discusses the roles of motivation in three practical fields: school and college, the workplace, and sports. Topics featured in this text include: Social Relationships and its effects on sexual or intimacy motivation. Conscious and unconscious motivators of behavior. Drives and incentives in the fields of achievement, intimacy, sociability and power. How the biochemistry and structures of our brain shapes motivated behavior. How to engage in intentional goal-directed behavior. The potential and limits of motivation and self-direction in shaping our lives. Motivation and Action, Third Edition, is a must-have resource for undergraduate and graduate students as well as researchers in the fields of motivation psychology, cognitive psychology, and social psychology, as well as personality psychology and agency. About the Editor: Jutta Heckhausen is the daughter of Heinz Heckhausen, who published "Motivation and Action” as a monograph in 1980 and who died in 1988 just before the 2nd edition came out. Dr. Heckhausen received her Ph.D. in 1985 from the University of Strathclyde, Glasgow with a dissertation about early mother-child interaction, and did her Habilitation in 1996 at the Free University of Berlin with a monograph about developmental regulation in adulthood. Dr. Heckhausen worked for many years at the Max Planck Institute for Human Development in Berlin, conducting research about the role of motivation in lifespan development. She is currently a professor of psychology at the University of California, Irvine.
Book Synopsis Successful Management by Motivation by : Bruno S. Frey
Download or read book Successful Management by Motivation written by Bruno S. Frey and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivated employees play a crucial role in creating a companys sustainable competitive advantage. Successful Management by Motivation shows that in a knowledge-based society, this goal cannot be achieved by extrinsic motivation alone. Pay for performance often even hurts because it crowds out intrinsic motivation. To succeed, companies have to find ways of fostering and sustaining intrinsic motivation. With the help of in-depth case studies, representative surveys, and analysis based on a large number of firms and employees, this work identifies the various aspects of motivation in companies and shows how the right combination of intrinsic and extrinsic motivation can be achieved.
Book Synopsis Management and Marketing / Management und Marketing by : Wolfgang J. Koschnick
Download or read book Management and Marketing / Management und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-06-03 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Management and Marketing / Management und Marketing".
Book Synopsis The Global Organ Shortage by : T. Randolph Beard
Download or read book The Global Organ Shortage written by T. Randolph Beard and published by Stanford University Press. This book was released on 2013-01-09 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although organ transplants provide the best, and often the only, effective therapy for many otherwise fatal conditions, the great benefits of transplantation go largely unrealized because of failures in the organ acquisition process. In the United States, for instance, more than 10,000 people die every year either awaiting transplantation, or as a result of deteriorating health exacerbated by the shortage of organs. Issues pertaining to organ donation and transplantation represent, perhaps, the most complex and morally controversial medical dilemmas aside from abortion and euthanasia. However, these quandaries are not unsolvable. This book proposes compensating organ donors within a publicly controlled monopsony. This proposal is quite similar to current practice in Spain, where compensation for cadaveric donation now occurs "in secret," as this text reveals. To build their recommendations, the authors provide a medical history of transplantation, a history of the development of national laws and waiting lists, a careful examination of the social costs and benefits of transplantation, a discussion of the causes of organ shortages, an evaluation of "partial" reforms tried or proposed, an extensive ethical evaluation of the current system and its competitors.
Download or read book Art and its Market written by Dirk Boll and published by Hatje Cantz Verlag. This book was released on 2024-07-17 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new look on the history of art and its blind spots, the far-reaching digitization of structures and content, the changing role of museums and art criticism, new forces from influencers to NFTs: Hardly any market system has evolved as profoundly in the last decade as the distribution of art. With 25 years of experience in the art industry, Dirk Boll acts as a continuous chronicler and seasonal commentator of these pervasive developments. His handbook Art and its Market is a reliable source of in-depth knowledge about the inner workings of global art market systems. How do auctions, the network of galleries, and fairs work? How are prices being made, and how do trends both in the production of art as well as its collection emerge? What is more, this edition provides comprehensive information on the practical issues of art acquisition: What are the customs and pitfalls, the economic interdependencies between the artists, buyers and other market players, and the legal regulations governing the trade with art?
Book Synopsis Public Governance and Leadership by : Rainer Koch
Download or read book Public Governance and Leadership written by Rainer Koch and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, internationally renowned scholars and practitioners elaborate on political as well as managerial questions, e.g. how to make overriding Public Governance changes the ’guiding model’ for a now needed stronger strategic approach. More specifically, their focus is on how moves towards a re-positioning as an enabling authority are to be made drivers for adapting management systems across all levels. In accordance with present developments, the authors explain how changes in the overall governance structure have to be used to adapt leadership practices in a more output-oriented or even entrepreneurial fashion. Overall, the underlying idea is to provide some further basics for a public sector type of a design-oriented management science.
Author :Hanno Schmidt-Gothan Publisher :Springer Science & Business Media ISBN 13 :9783528057985 Total Pages :258 pages Book Rating :4.0/5 (579 download)
Book Synopsis The House of Value Creation by : Hanno Schmidt-Gothan
Download or read book The House of Value Creation written by Hanno Schmidt-Gothan and published by Springer Science & Business Media. This book was released on 2002-08-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The House of Value Creation (HVC) methodology, developed by the authors in the course and as a result of their consulting engagements, summarizes and systematizes corporate strategies, which lead to significant and sustainable shareholder value creation. The book offers a practical how-to-guide for focusing management ambitions on increasing capital market value. The examples of the Electronics & High-Tech industries illustrate that some best-in-class companies manage to detach themselves from overall market developments and continuously surpass their peers through superior strategies and business architectures.
Book Synopsis Institutions and Sustainability by : Volker Beckmann
Download or read book Institutions and Sustainability written by Volker Beckmann and published by Springer Science & Business Media. This book was released on 2009-02-07 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first vague idea to use Konrad Hagedorn’s 60th birthday as an inspi- tion for taking stock of his vibrant academic contributions, this joint book project has been a great pleasure for us in many ways. Pursuing Hagedorn’s intellectual development, we have tried to reflect on the core questions of humanity according to Ernst Bloch “Who are we?”, “Where do we come from?” and “Where are we heading?” In this way, and without knowing it, Konrad Hagedorn initiated a c- lective action process he would have very much enjoyed ... if he had been allowed to take part in it. But it was our aim and constant motivation to surprise him with this collection of essays in his honour. Konrad Hagedorn was reared as the youngest child of a peasant family on a small farm in the remote moorland of East Frisia, Germany. During his childhood in the poverty-ridden years after the Second World War, he faced a life where humans were heavily dependent on using nature around them for their livelihoods; meanwhile, he learned about the fragility of the environment. As a boy, he - tended a one-room schoolhouse, where his great intellectual talents were first r- ognised and used for co-teaching his schoolmates. These early teaching expe- ences might have laid the foundations for his later becoming a dedicated lecturer and mentor.
Book Synopsis Marketing-Wörterbuch / Marketing Dictionary by : Wolfgang J. Koschnick
Download or read book Marketing-Wörterbuch / Marketing Dictionary written by Wolfgang J. Koschnick and published by Walter de Gruyter. This book was released on 2011-10-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Book Synopsis An Introduction to Corporate Environmental Management by : Stefan Schaltegger
Download or read book An Introduction to Corporate Environmental Management written by Stefan Schaltegger and published by Routledge. This book was released on 2017-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text on corporate environmental management. It aims to become the standard textbook for courses examining how business can take the environment into account while also providing an accessible and thorough overview of this increasingly multidisciplinary subject for practitioners. Written by the internationally acknowledged experts Stefan Schaltegger and Roger Burritt (authors of the highly influential Contemporary Environmental Accounting) along with Holger Petersen, the book invites the reader to join in an exploration of the ways in which companies can engage in environmental management and why such engagement can be profitable for business. The reader is invited to: examine whether the contents reflect their own experience, takes their experience further, or opposes their own views; note which of the ideas presented are especially important, add to those ideas, or encourage a reaction (positive or negative); answer questions creatively (based on their own perspective of the issues); encourage themselves to be inspired by questions, which can be investigated further through other written sources of information, such as books you will be guided to through the bibliography, the Internet or the general media; and think about and plan the ways in which the knowledge provided can be implemented in your own situation. The book is organised into four main sections. First, the fundamental ideas and linkages behind business management, the environment and sustainable development are briefly but clearly sketched. The second part of the book outlines the criteria against which environmentally oriented business management can be assessed and the fields of action in which success can be achieved. The third part presents a discussion and examples of strategies for environmental management, which are linked, in the fourth part, to the essential tools of environmental management, especially green marketing, environmental accounting and eco-control. The book is full of case studies and examples related to the main contents of each chapter and each chapter provides a number of questions for the student or reader to address. An Introduction to Corporate Environmental Management is both a textbook and a sourcebook. The reader can either work through the material in a structured way or dip into the content and follow up on specific areas of interest. The materials are designed to be used for understanding and reference, rather than to be learned by heart. The primary aim is for the reader to obtain a practical understanding of the relationship between management and environmental issues which can be applied in day-to-day situations-whether as part of a student's wider view of management or within the practitioner's real-world situation. It will be essential reading for many years to come.
Book Synopsis New Perspectives on Sport Volunteerism by : Berit Skirstad
Download or read book New Perspectives on Sport Volunteerism written by Berit Skirstad and published by Routledge. This book was released on 2017-10-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights ‘new perspectives’ on volunteerism in sport, covering frameworks, methods, context and variables on several levels from community sport clubs to international events. In analysing the processes of control within voluntary sport clubs, a new theoretical framework – critical realism (CR) – challenges how we think about theory and how scientific inquiry should proceed. Further themes raised are: Should sports clubs be viewed as a crossing between a traditional volunteer culture dominated by collective solidarity, and a modern volunteer culture focused on the individual benefits? Are former athletes a new group of possible volunteers? Can personal narratives of experiences of being a volunteer in a big international event provide us with new insight that has not previously been considered? Identity is suggested as a motive for understanding volunteers at sporting events. Two new theoretical models are presented, one on the development of volunteer commitment and the other on a framework that incorporates both individual- and institutional-level variables. All chapters have recommendations for future research. The testing of these theories and influencing factors will provide new directions in the research of sport volunteerism. This book was originally published as a special issue of European Sport Management Quarterly.
Book Synopsis Knowledge Management by : Kai Mertins
Download or read book Knowledge Management written by Kai Mertins and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fraunhofer Competence Center Knowledge Management presents in this second edition its up-dated and extended research results. In doing so it describes best practices in knowledge management from leading companies and shows how to integrate such activities into the daily business tasks and processes, how to motivate people and which capabilities and skills are required. It concludes with an overview of the leading knowledge management projects in several European countries.
Book Synopsis Managing Sports Teams by : Stefan Walzel
Download or read book Managing Sports Teams written by Stefan Walzel and published by Springer Nature. This book was released on 2020-10-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book’s content is presented in a clear and straightforward manner, facilitating its implementation in practice.
Book Synopsis The Shadow Economy by : Friedrich Schneider
Download or read book The Shadow Economy written by Friedrich Schneider and published by Cambridge University Press. This book was released on 2013-02-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new data to give an overview of shadow economies from OECD countries and propose solutions to prevent illicit work.
