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Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050039
Total Pages : 220 pages
Book Rating : 4.9/5 (24 download)
Download or read book Marketing Your Legal Services written by Ira S. Kalb and published by K&A Press. This book was released on 1993 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1135022941
Total Pages : 351 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Author : Sally J. Schmidt
Publisher : Law Journal Press
ISBN 13 : 9781588520524
Total Pages : 692 pages
Book Rating : 4.5/5 (25 download)
Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author : Jennifer J. Rose
Publisher : American Bar Association
ISBN 13 : 159031526X
Total Pages : 292 pages
Book Rating : 4.5/5 (93 download)
Download or read book How to Capture and Keep Clients written by Jennifer J. Rose and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Author : Montina Portis
Publisher :
ISBN 13 : 9780692433126
Total Pages : 86 pages
Book Rating : 4.4/5 (331 download)
Download or read book How to Market Your Law Firm Online - Internet Marketing Guide written by Montina Portis and published by . This book was released on 2015-04-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Author : Gregory H. Siskind
Publisher : American Bar Association
ISBN 13 : 9781590318768
Total Pages : 204 pages
Book Rating : 4.3/5 (187 download)
Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author : James A. Durham
Publisher : American Bar Association
ISBN 13 : 9781590313558
Total Pages : 332 pages
Book Rating : 4.3/5 (135 download)
Download or read book The Lawyer's Guide to Marketing Your Practice written by James A. Durham and published by American Bar Association. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Your Law Firm's Services written by and published by . This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Grisdela
Publisher : Rj Communications
ISBN 13 : 9780979567414
Total Pages : 176 pages
Book Rating : 4.5/5 (674 download)
Download or read book Courting Your Clients written by Margaret Grisdela and published by Rj Communications. This book was released on 2011-05-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courting Your Clients is a legal marketing book that provides a rainmaking roadmap for lawyers at any point in their career. Attorneys will discover what works and what to avoid in building the right marketing programs for their law firm practice. Powerful business development techniques are described in detail, including how to generate new revenues quickly by marketing to current and past clients; how to build a strategic referral network; how to implement Internet marketing techniques for lead generation; and how to create high visibility speaking and publishing opportunities that attract qualified prospects. A sample attorney marketing plan is included as part of this fact-filled book.
Author : Hollis Hatfield Weishar
Publisher : Section of Law Practice Management
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.F/5 ( download)
Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318300
Total Pages : 150 pages
Book Rating : 4.3/5 (183 download)
Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author : Margaret Grisdela
Publisher : Lulu.com
ISBN 13 : 0979567408
Total Pages : 162 pages
Book Rating : 4.9/5 (795 download)
Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Jack Newton
Publisher : Blue Check Publishing
ISBN 13 : 9781989603321
Total Pages : 314 pages
Book Rating : 4.6/5 (33 download)
Download or read book The Client-Centered Law Firm written by Jack Newton and published by Blue Check Publishing. This book was released on 2020-01-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.
Author : Daniel B. Kennedy
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)
Download or read book Law Firm Marketing written by Daniel B. Kennedy and published by Irwin Professional Publishing. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique resource gives sole practitioners & partners in small firms the strategies & tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising.
Author : Shawn Leamon
Publisher :
ISBN 13 : 9781719827355
Total Pages : 78 pages
Book Rating : 4.8/5 (273 download)
Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by . This book was released on 2018-08-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 249 pages
Book Rating : 4./5 ( download)
Download or read book Law Firm Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level.
