Nonprofit Marketing Best Practices

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett

Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing for Nonprofit Organizations

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Nonprofit Organizations by : Philip Kotler

Download or read book Marketing for Nonprofit Organizations written by Philip Kotler and published by Prentice Hall. This book was released on 1982 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.

The Routledge Companion to Nonprofit Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1134114915
Total Pages : 499 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant

Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.

Strategic Marketing for Non-profit Organizations

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Author :
Publisher : Pearson
ISBN 13 : 9781292042749
Total Pages : 470 pages
Book Rating : 4.0/5 (427 download)

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Book Synopsis Strategic Marketing for Non-profit Organizations by : Alan R. Andreasen

Download or read book Strategic Marketing for Non-profit Organizations written by Alan R. Andreasen and published by Pearson. This book was released on 2013-11-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Marketing for Nonprofit Organizations

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Nonprofit Organizations by : David Rados

Download or read book Marketing for Nonprofit Organizations written by David Rados and published by Praeger. This book was released on 1996-03-25 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Ziele und Instrumente des Marketings von Non-Profit-Organisationen

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656611408
Total Pages : 27 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Ziele und Instrumente des Marketings von Non-Profit-Organisationen by : Tobias Stindl

Download or read book Ziele und Instrumente des Marketings von Non-Profit-Organisationen written by Tobias Stindl and published by GRIN Verlag. This book was released on 2014-03-07 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, AKAD University, ehem. AKAD Fachhochschule Stuttgart (BWL), Veranstaltung: MKG11, Sprache: Deutsch, Abstract: Non-Profit-Organisationen sind aus dem gesellschaftlichen Leben der meisten Staaten nicht mehr wegzudenken. Das Spektrum dieses Sektors, der auch „der dritte Sektor“ genannt wird ist sehr breit. Verschiedene Institutionen wie Parteien, Museen, Krankenhäuser, Altenpflegeheime oder die Kirchen werden ihm zugeordnet. Für die deutsche Volkswirtschaft hat der Non-Profit-Bereich auch eine große Bedeutung. Sehr viele Menschen sind hier inzwischen beschäftigt. Zwischen 1996 und 2007 hat sich die Arbeitnehmerzahl auf 2,1 Millionen Menschen eingependelt. Dies entspricht ca. 6% der Gesamtbeschäftigung. Um ihren Aufgaben nachkommen zu können benötigen auch Betriebe des dritten Sektors Arbeitskraft, Finanz- und Betriebsmittel. Durch den zunehmenden Wettbewerb und die Kürzung der Zuschüsse von öffentlichen finanziellen Mitteln, sind Non-Profit- Organisationen angehalten sich zu profilieren und auch verstärkt Methoden des Marketing einzusetzen.

Nonprofit Marketing

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Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763782610
Total Pages : 316 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Nonprofit Marketing by : John L. Fortenberry

Download or read book Nonprofit Marketing written by John L. Fortenberry and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank

The Nonprofit Marketing Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470539658
Total Pages : 260 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-06-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Strategic Marketing for Nonprofit Organizations

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Author :
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Strategic Marketing for Nonprofit Organizations by : Alan R. Andreasen

Download or read book Strategic Marketing for Nonprofit Organizations written by Alan R. Andreasen and published by . This book was released on 2003 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Ziele und Instrumente des Marketings von Non-Profit-Organisationen

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Author :
Publisher : GRIN Verlag
ISBN 13 : 365668913X
Total Pages : 25 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Ziele und Instrumente des Marketings von Non-Profit-Organisationen by : Andrea Wachter

Download or read book Ziele und Instrumente des Marketings von Non-Profit-Organisationen written by Andrea Wachter and published by GRIN Verlag. This book was released on 2014-07-03 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, Abstract: In den letzten Jahrzenten ist die Anzahl und Mitgliederzahl von sogenannten Non-Profit-Organisationen (NPO) beständig gestiegen. Gleichermaßen stagniert oder verringert sich die Finanzierung mittels öffentlicher Gelder. Diese Gelder machen laut der im Jahre 1995 vorgestellten Studie Johns Hopkins Comparative Nonprofit Sector Project, Deutsche Teilstudie knapp 65% aus. Im gesellschaftlichen und politischen System Deutschlands hat der Non-Profit-Sektor eine bedeutende Stellung eingenommen und ist fester Bestandteil in unserer pluralistischen Gesellschaft geworden. Wichtige Aufgaben, mit denen sich NPOs deshalb heute auseinandersetzen müssen, sind u.a. die Spendenbereitschaft zu erhöhen, öffentliche Mittel zu erhalten und die Bereitschaft der Bevölkerung zu ehrenamtlicher Tätigkeit zu fördern. Vielfach liegt die Grundproblematik der NPOs darin, dass hierfür Marketing nicht effektiv genutzt, oder nur sehr begrenzt eingesetzt wird. Bereits in den 1970er Jahren wurde erkannt, dass Marketing als Hilfsmittel nicht mehr nur den erwerbswirtschaftlichen Unternehmen (UN) dient. NPOs müssen sich bewusst werden, dass sie professionelles Marketing praktizieren und aktiv betreiben müssen , um sich gerade für wirtschaftlich schwierigere Zeiten wettbewerbsfähig zu machen und ihr langfristiges Bestehen am Markt zu sichern.

Warum brauchen Non-Profit-Organisationen Marketing?

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638566455
Total Pages : 24 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Warum brauchen Non-Profit-Organisationen Marketing? by : Sven Towara

Download or read book Warum brauchen Non-Profit-Organisationen Marketing? written by Sven Towara and published by GRIN Verlag. This book was released on 2006-11-07 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2006 im Fachbereich Pflegewissenschaft - Pflegemanagement, Note: 1,7, Fachhochschule im Deutschen Roten Kreuz Göttingen (Hochschule wurde zum 01.10.2008 geschlossen), Veranstaltung: Gestaltung sozialer Dienstleistungen, Sprache: Deutsch, Abstract: „Das Niveau eines Menschen ist außer an anderen Dingen auch daran zu erkennen, wie weit er fähig ist, über seine Gruppe hinauszuschauen.“ 1 Menschen bilden die Struktur einer Organisation und treffen dabei Entscheidungen. Mit dem Zitat beschreibt Tucholsky meines Erachtens auch die Grundproblematik vieler Non-Profit-Organisationen, wenn es darum geht Marketing für sich zu nutzen. Es gibt sie wirklich, Organisationen die eingesponnen in ihre kleine Welt auf Marketingmaßnahmen verzichten und sich dann wundern, dass man sie nicht zur Kenntnis nimmt. Doch was ist an Non-Profit-Organisationen (im folgenden NPOs genannt) so anders und woher kommt der Glaube, dass Marketing doch nur etwas für gewinnorientierte Unternehmen sei? Tue Gutes und sprich darüber! Dieser Satz ist leider erst bei wenigen NPOs das Motto. Dabei möchte man zwar bekannter werden, gleichzeitig aber nicht auffallen, vor allem nicht politisch. Gerade in wirtschaftlich schwierigen Zeiten kann aber das professionelle Marketing sogar kleineren NPOs helfen, sich positiv auf dem Markt zu behaupten. Es sollen in dieser Hausarbeit Antworten darauf gefunden werden, worin für NPOs die Vorteile des Marketings und insbesondere der Kommunikationspolitik liegen. Dazu werden die Grundlagen des Marketings bezogen auf NPOs erläutert, sowie die einzelnen Marketinginstrumente dargestellt. Der Vergleich mit den gewinnorientierten Organisationen verdeutlicht dabei die Unterschiede beider Bereiche. Der Schwerpunkt bei der Betrachtung liegt auf dem Marketing-Instrument der Kommunikationspolitik, das vorgestellt und dessen Nutzen herausgearbeitet wird. Den Abschluss bildet eine kritische Betrachtung, warum NPOs das Marketing noch nicht ausreichend nutzen und warum es für sie notwendig ist.

Marketing Communications for Local Nonprofit Organizations

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Author :
Publisher : Routledge
ISBN 13 : 113640371X
Total Pages : 266 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Marketing und Non-Profit-Organisationen

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640591305
Total Pages : 34 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Marketing und Non-Profit-Organisationen by : Ina Baaken

Download or read book Marketing und Non-Profit-Organisationen written by Ina Baaken and published by GRIN Verlag. This book was released on 2010-04-13 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Darstellung der Inhalte, Notwendigkeit und Ziele von Marketing für Non-Profit-Organisationen (NPO) sowie die zur Erreichung dieser Ziele genutzten Instrumente. Unter „Non-Profit-Organisationen“ werden im Allgemeinen Organisationen verstanden, deren Grundlage nicht wirtschaftliches im Sinne von gewinnorientiertem Handeln ist, sondern die für das „Allgemeinwohl“ arbeiten. Marketing als Maßnahme privatwirtschaftlicher (also gewinnorientierter) Unternehmen wird dabei oft mit einer „Kommerzialisierung“ der Non-Profit-Organisation gleichgesetzt. Zunächst werden als Grundlage der Arbeit die Begriffe Marketing und Non-Profit-Organisation sowie Marketing für Non-Profit-Organisationen definiert und abgegrenzt. Im weiteren Verlauf befasst sich die Arbeit mit den Zielen des Marketings für Non-Profit-Organisationen und den zur Erreichung dieser Ziele genutzten Instrumenten. Zum Abschluss werden die zukünftigen Entwicklungen im Non-Profit-Marketing dargestellt.

Public & Nonprofit Marketing

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Author :
Publisher : Course Technology
ISBN 13 : 9780894261459
Total Pages : 380 pages
Book Rating : 4.2/5 (614 download)

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Book Synopsis Public & Nonprofit Marketing by : Christopher H. Lovelock

Download or read book Public & Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing for Nonprofit Organizations

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0190090804
Total Pages : 241 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Marketing for Nonprofit Organizations by : Stacy Landreth Grau

Download or read book Marketing for Nonprofit Organizations written by Stacy Landreth Grau and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Nonprofit Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506319084
Total Pages : 427 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE Publications. This book was released on 2006-03-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Key Features: Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications. Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment. Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing. Instructor′s Resources! Instructor Resources on CD are available to qualified adopters of Nonprofit Marketing. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more! Intended Audience: This is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business. Meet the author! users.cnu.edu\~wwymer

Marketing for Non-profit Organizations

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Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis Marketing for Non-profit Organizations by : David L. Rados

Download or read book Marketing for Non-profit Organizations written by David L. Rados and published by . This book was released on 1981 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: