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Marketing To The Invisible Investor Second Edition
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Book Synopsis Marketing to the Invisible Investor (Second Edition) by : Paul Das
Download or read book Marketing to the Invisible Investor (Second Edition) written by Paul Das and published by New Generation Publishing. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.
Book Synopsis Selling the Invisible by : Harry Beckwith
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Book Synopsis Monetary Economics, 2nd Edition by : Cauvery R./ Kruparani N./ Nayak, Sudha U.K. & Manimekalai A.
Download or read book Monetary Economics, 2nd Edition written by Cauvery R./ Kruparani N./ Nayak, Sudha U.K. & Manimekalai A. and published by S. Chand Publishing. This book was released on 2003 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Undergraduate Students of Economics
Book Synopsis Public Utilities, Second Edition by : David E. McNabb
Download or read book Public Utilities, Second Edition written by David E. McNabb and published by Edward Elgar Publishing. This book was released on 2016-10-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly updated introduction to the current issues and challenges facing managers and administrators in the investor and publicly owned utility industry, this engaging volume addresses management concerns in five sectors of the utility industry: electric power, natural gas, water, wastewater systems and public transit.
Book Synopsis Marketing to the Invisible Investor by : Paul Das
Download or read book Marketing to the Invisible Investor written by Paul Das and published by . This book was released on 2021-08-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.
Book Synopsis I Will Teach You to Be Rich, Second Edition by : Ramit Sethi
Download or read book I Will Teach You to Be Rich, Second Edition written by Ramit Sethi and published by Workman Publishing Company. This book was released on 2019-05-14 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition. Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love. Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works. I Will Teach You to Be Rich will show you: • How to crush your debt and student loans faster than you thought possible • How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny • How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too • How to talk your way out of late fees (with word-for-word scripts) • How to save hundreds or even thousands per month (and still buy what you love) • A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game • How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free • The exact words to use to negotiate a big raise at work Plus, this 10th anniversary edition features over 80 new pages, including: • New tools • New insights on money and psychology • Amazing stories of how previous readers used the book to create their rich lives Master your money—and then get on with your life.
Book Synopsis Leadsology® Marketing the Invisible by : Tom Poland
Download or read book Leadsology® Marketing the Invisible written by Tom Poland and published by . This book was released on 2018-05-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How professionals can generate a weekly glow of high quality, inbound leads
Book Synopsis The Intelligent Investor by : Benjamin Graham
Download or read book The Intelligent Investor written by Benjamin Graham and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Shares, Sharing Markets by : J. Blomberg
Download or read book Marketing Shares, Sharing Markets written by J. Blomberg and published by Springer. This book was released on 2015-12-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.
Book Synopsis The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom by : Justin Donald
Download or read book The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom written by Justin Donald and published by Sristhi Publishers & Distributors. This book was released on 2022-02-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine
Book Synopsis Invisible Selling Machine by : Ryan Deiss
Download or read book Invisible Selling Machine written by Ryan Deiss and published by . This book was released on 2015-03-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs by : Tracy C. Warren
Download or read book Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs written by Tracy C. Warren and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.
Book Synopsis Rich Dad's Guide to Investing by : Robert T. Kiyosaki
Download or read book Rich Dad's Guide to Investing written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2001-01-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rich Dad's Guide to Investing is a guide to understanding the real earning power of money by learning some of the investing secrets of the wealthy.
Book Synopsis Water Resource Economics, second edition by : Ronald C. Griffin
Download or read book Water Resource Economics, second edition written by Ronald C. Griffin and published by MIT Press. This book was released on 2016-03-11 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated edition of a comprehensive introduction to the economics of water management, with self-contained treatment of all necessary economic concepts. Economics brings powerful insights to water management, but most water professionals receive limited training in it. The second edition of this text offers a comprehensive development of water resource economics that is accessible to engineers and natural scientists as well as to economists. The goal is to build a practical platform for understanding and performing economic analysis using both theoretical and empirical tools. Familiarity with microeconomics or natural resource economics is helpful, but all the economics needed is presented and developed progressively in the text. The book focuses on the scarcity of water quantity (rather than on water quality). The author presents the economic theory of resource allocation, recognizing the peculiarities imposed by water, and then goes on to treat a range of subjects including conservation, groundwater depletion, water law, policy analysis, cost–benefit analysis, water marketing, privatization, and demand and supply estimation. Added features of this updated edition include a new chapter on water scarcity risk (with climate change and necessary risk tools introduced progressively) and new risk-attentive material elsewhere in the text; sharper treatment of block rates and pricing doctrine; expanded attention to contemporary literature and issues; and new appendixes on input–output analysis, water footprinting and virtual water, and cost allocation. Each chapter ends with a summary and exercises.
Book Synopsis Ingredient Branding by : Philip Kotler
Download or read book Ingredient Branding written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-05-17 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Book Synopsis Guanxi And Business (2nd Edition) by : Yadong Luo
Download or read book Guanxi And Business (2nd Edition) written by Yadong Luo and published by World Scientific. This book was released on 2007-02-27 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guanxi or interpersonal relationships is one of the major dynamics of Chinese society. A pervasive part of the Chinese business world for the last few centuries, it binds literally millions of Chinese firms into a social and business web. Any business in this society, including local firms and foreign investors and marketers, inevitably faces guanxi dynamics. In China's new, fast-paced business environment, guanxi has been more entrenched than ever, heavily influencing Chinese social behavior and business practice. However, as in other emerging economies, corruption in China is becoming more rampant, which makes guanxi and corruption often intermingled. As such, business executives need to place greater caution today in the practice and process of guanxi development and utilization.Due to the growing academic and practical interest in guanxi, this second edition provides a timely update to the systematic and vigorous exploration of the various social, economic, cultural, and business issues relating to the complex concept and practice of guanxi.
