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Marketing The Nonprofit The Challenge Of Fundraising In A Consumer Culture
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Book Synopsis Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture by : Margaret M. Maxwell
Download or read book Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture written by Margaret M. Maxwell and published by Jossey-Bass. This book was released on 1998-06-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of New Directions for Philanthropic Fundraising offers sound advice on how nonprofits can make their message heard and become more savvy in their efforts to attract donors, participants, and ultimately, greater revenue to support the programs that fulfill their mission. The authors illustrate how partnerships with for-profit businesses can be an effective marketing technique and suggest practical steps for attracting and maintaining corporate sponsorships. They explain the importance of developing a brand identity and recommend a number of brand-building strategies. Authors also discuss how to develop relationships with individual donors by treating them as customers, and report on successful, innovative marketing programs that have been implemented by nonprofits.
Book Synopsis Nonprofit Marketing by : Walter Wymer
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Book Synopsis Nonprofit Marketing and Fundraising by : Roger Bennett
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Book Synopsis Common Interest, Common Good by : Shirley Sagawa
Download or read book Common Interest, Common Good written by Shirley Sagawa and published by Harvard Business Press. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.
Book Synopsis Accountability: A Challenge for Charities and Fundraisers by : Putnam Barber
Download or read book Accountability: A Challenge for Charities and Fundraisers written by Putnam Barber and published by Jossey-Bass. This book was released on 2002-03-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue provides background on the development and the current state of various approaches to accountability. Authors outline the legal powers of donors to charities and and consider choices in structuring gifts to increase leverage as well as examine the scope of federal laws affecting nonprofits. They also review tools to improve performance analysis and discuss the National Center for Charitable Statistics' role in accountability and examine how to create more effective government oversight of charitable activities. This is the 31st issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
Book Synopsis Strategic Marketing for Nonprofit Organizations by : Alan R. Andreasen
Download or read book Strategic Marketing for Nonprofit Organizations written by Alan R. Andreasen and published by . This book was released on 2003 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Book Synopsis Fundraising and Nonprofit Marketing by : Roger Bennett
Download or read book Fundraising and Nonprofit Marketing written by Roger Bennett and published by Taylor & Francis. This book was released on 2023-07-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.
Book Synopsis Small Nonprofits: Strategies for Fundraising Success by : Mary Louise Mussoline
Download or read book Small Nonprofits: Strategies for Fundraising Success written by Mary Louise Mussoline and published by Jossey-Bass. This book was released on 1998-12-14 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: As advocates for the poor, builders of community, and guardians of the environment, small organizations are big players in the work of the not-for-profit world. This volume of New Directions for Philanthropic Fundraising was written to help people within these small organizations approach fundraising in the same way they approach their programs-with pride, determination, and passion. The authors consider areas of special importance for small organizations: diversity of income sources, strength of the board of directors, involvement of diverse constituencies in fundraising-issues that all small nonprofits face today. They also discuss more focused topics important to small organizations, such as the conversion of special events donors to annual fund donors and the important human aspects of working with volunteers. This is the 20th issue of the quarterly journal New Directions for Philanthropic Fundraising.
Book Synopsis Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture by : Margaret M. Maxwell
Download or read book Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture written by Margaret M. Maxwell and published by Jossey-Bass. This book was released on 1998-06-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of New Directions for Philanthropic Fundraising offers sound advice on how nonprofits can make their message heard and become more savvy in their efforts to attract donors, participants, and ultimately, greater revenue to support the programs that fulfill their mission. The authors illustrate how partnerships with for-profit businesses can be an effective marketing technique and suggest practical steps for attracting and maintaining corporate sponsorships. They explain the importance of developing a brand identity and recommend a number of brand-building strategies. Authors also discuss how to develop relationships with individual donors by treating them as customers, and report on successful, innovative marketing programs that have been implemented by nonprofits.
Book Synopsis Fundraising in Diverse Cultural and Giving Environments by : Robert E. Fogal
Download or read book Fundraising in Diverse Cultural and Giving Environments written by Robert E. Fogal and published by Jossey-Bass. This book was released on 2003-04-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing diverse cultural traditions into philanthropic fundraising can be rewarding for all parties involved. Accomplishing that daunting task successfully is the theme of this issue. Opening a constructive dialogue between theory and practice in philanthropic fundraising in diverse cultural and giving environments, editor Robert E. Fogal, executive director of St. Mary's Duluth Clinic Foundation, is joined by contributing authors from the 2002 Think Tank on Fundraising at St. Mary's College, Notre Dame Indiana. Exploring the topic from a variety of perspectives, editor and authors seek a set of normative recommendations and findings that will promote a stronger philanthropic community and extend professional, academic, and public conversations about philanthropic issues. Chapters examine trends in giving in African American, Asian American, Latino, and Native American communities. Pier C. Rogers presents the results of structured interviews with Africa American philanthropic professional managers, volunteer leaders, and fundraisers for nonprofits and provides insight into values, attitudes, and practices in this community. Janice Gow Petty addresses the theme of remittances in nonmajority immigrant families and explores ways that the majority culture can understand and engage this tradition to create new models of giving that successfully blend various and distinct methods of giving and sharing. Mike Cortes examines common assumptions about the "Hispanic" community and illustrates the more specific geographical identities in that diverse Latino community that supersedes the term. Similarly Kay C. Peck reminds fundraising professionals that there is no single American Indian culture and stresses the importance of recognizing the history of cultural destruction as a prerequisite to understanding philanthropic traditions within the American Indian community. Effects of race and gender on giving and volunteering are explored. Presenting the results of a survey of 885 Indiana households, a research team at the School of Public and Environmental Affairs, Indiana University - Purdue University Indianapolis examines these effects and tracks them across different survey methodologies used in eight past studies. Findings from this study bring to light significant, and surprising, trends in giving and volunteering behaviors by race and gender. Philanthropic fundraisers must also recognize emerging cultures. Working at the Community Foundation Silicon Valley, Barbara Larson explores the "new philanthropy" in the dot-com world, and reveals the breakdown of donor market categories in the face of the variety of options and vehicles for giving in this volatile, constantly changing donor community. Unexpected trends emerging in the wake of the Bush administrations' initiatives to foster faith-based engagement in social welfare through government funding must be recognized as well. Director of Development for Catholic Near East Welfare Association Margaret Guellich examines some of the potential risks to mission integrity, stewardship, and donor erosion. Thomas H. Jeavons, visiting fellow at the Yale University Program on Nonprofit Organizations at Yale Divinity School, cautions against perceive faith-based organizations as monolith social entities and demonstrates that the impact of the proposed government program is likely to be small. What does the fundraising professional need to face these and other emerging challenges? Roger C. Hedgepeth, principal consultant for CWC/Hedgepeth Group, asserts that fundraising and fundraising professionals are not prepared to deal with the cultural and social changes they face. Instead, they need to become boundary spanners characterized by uncommon professional skills that are supported by keen self-awareness and multicultural literacy. This volume is a crucial tool for philanthropic fundraisers committed to achieving that goal.
Book Synopsis Taking Fundraising Seriously: The Spirit of Faith and Philanthropy by : Dwight F. Burlingame
Download or read book Taking Fundraising Seriously: The Spirit of Faith and Philanthropy written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 2002-11-14 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationship between spiritual motivation and identification in the philanthropic practice, this issue brings scholars and practitioners together to debate, discuss, and examine a variety of findings from different viewpoints. Offering a selected sample of revised papers and presentations from the 14th annual symposium sponsored by the Center on Philanthropy at Indiana University, this issue fosters a deeper understanding of philanthropic action based upon spiritual and religious beliefs. Contributors discuss faith-guided giving, parachurch organizations, the Native American experience of giving, the ethics of wealth, the role of faith-related organizations in community building, and the role faith can play in our professional calling and in our giving.
Book Synopsis Understanding Donor Dynamics: The Organizational Side of Charitable Giving by : Eugene R. Tempel
Download or read book Understanding Donor Dynamics: The Organizational Side of Charitable Giving written by Eugene R. Tempel and published by Jossey-Bass. This book was released on 2002-05-08 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores the approaches of organizations and outlines the approaches that donors take today and how organizations can respond to them. The authors document the ways in which philanthropy has been changing, how donors want to be treated, and the dynamics that have fueled the growth of philanthropy in this century. They reflect the shift to supply-side focus and indicate that focusing on the donor and relying more on discernment of donor interests, values, and satisfaction and less on scolding, demanding, and challenging, will create a larger and more thoughtful philanthropic response. This issue serves as a complement to Understanding the Needs of Donors: The Supply side of Charitable Giving, New Directions for Philanthropic Fundraising # 29. This is the 32nd issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
Book Synopsis Ethical Decision Making in Fund Raising by : Marilyn Fischer
Download or read book Ethical Decision Making in Fund Raising written by Marilyn Fischer and published by John Wiley & Sons. This book was released on 2000-02-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A handbook for ethical reasoning and discussion, Ethical Decision Making in Fund Raising provides resources with which fund raisers can analyze ethically troubling situations and make choices for their organizations."--BOOK JACKET.
Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett
Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Book Synopsis Diversity in the Fundraising Profession by : Janice Gow Pettey
Download or read book Diversity in the Fundraising Profession written by Janice Gow Pettey and published by Jossey-Bass. This book was released on 2002-10-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field. This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
Book Synopsis Cause Marketing for Nonprofits by : Jocelyne Daw
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Book Synopsis The Impact of Technology on Fundraising by : Dwight F. Burlingame
Download or read book The Impact of Technology on Fundraising written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores how to harness powerful new information technologies--particularly the internet--to strengthen fundraising, and it examines the ethical issues raised by the extraordinary potential of these technologies. The contributors argue that nonprofits may have to develop revolutionary new institutional structures in order to take the fullest advantageof these new tools, while at the same time taking care not to abuse the expanded information-gathering and outreach capabilities now available to them. Chapters use a case study to show how to constructa web page that compellingly reflects an organization's mission and purpose, and how to avoid common mistakes when chosing fundraising software. The contributors draw on current fundraising regulations to offer a model for regulating internet fundraising practices, discuss whether existing guidlines for gathering information on donors and potential donors are still applicable in the new technological environment, and challenge nonprofits to use technology to bridge the gap between the haves and have-nots. This is the 25th issue of the quarterly journalNew Directions for Philanthropic Fundraising.
