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Author :
Publisher :
ISBN 13 : 0615544029
Total Pages : pages
Book Rating : 4.6/5 (155 download)
Download or read book Marketing the Arts to Death written by and published by . This book was released on 2011-11-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Deresiewicz
Publisher : Henry Holt and Company
ISBN 13 : 1250125529
Total Pages : 336 pages
Book Rating : 4.2/5 (51 download)
Download or read book The Death of the Artist written by William Deresiewicz and published by Henry Holt and Company. This book was released on 2020-07-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply researched warning about how the digital economy threatens artists' lives and work—the music, writing, and visual art that sustain our souls and societies—from an award-winning essayist and critic There are two stories you hear about earning a living as an artist in the digital age. One comes from Silicon Valley. There's never been a better time to be an artist, it goes. If you've got a laptop, you've got a recording studio. If you've got an iPhone, you've got a movie camera. And if production is cheap, distribution is free: it's called the Internet. Everyone's an artist; just tap your creativity and put your stuff out there. The other comes from artists themselves. Sure, it goes, you can put your stuff out there, but who's going to pay you for it? Everyone is not an artist. Making art takes years of dedication, and that requires a means of support. If things don't change, a lot of art will cease to be sustainable. So which account is true? Since people are still making a living as artists today, how are they managing to do it? William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the nineteenth century, and professionals in the twentieth, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society.
Author : Anthony Rhine
Publisher : Rowman & Littlefield
ISBN 13 : 1538128969
Total Pages : 275 pages
Book Rating : 4.5/5 (381 download)
Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Author : Nikolas Allen
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781490468563
Total Pages : 0 pages
Book Rating : 4.4/5 (685 download)
Download or read book Death to the Starving Artist written by Nikolas Allen and published by Createspace Independent Publishing Platform. This book was released on 2013-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With Death To The Starving Artist - Art Marketing Strategies for a Killer Creative Career, Nikolas Allen aims to educate, encourage and inspire ambitious artists with ideas, insights, and resources that will empower them to succeed in their creative field. ... Allen guides readers through his proprietary model of using the Right Tools to reach the Right Audience with the Right Message"--Amazon.com.
Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
ISBN 13 : 0787978442
Total Pages : 325 pages
Book Rating : 4.7/5 (879 download)
Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2006-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.1/5 (35 download)
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 1136413332
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)
Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Author : Nigel Llewellyn
Publisher : Reaktion Books
ISBN 13 : 1780231512
Total Pages : 162 pages
Book Rating : 4.7/5 (82 download)
Download or read book Art of Death written by Nigel Llewellyn and published by Reaktion Books. This book was released on 2013-06-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did our ancestors die? Whereas in our own day the subject of death is usually avoided, in pre-Industrial England the rituals and processes of death were present and immediate. People not only surrounded themselves with memento mori, they also sought to keep alive memories of those who had gone before. This continual confrontation with death was enhanced by a rich culture of visual artifacts. In The Art of Death, Nigel Llewellyn explores the meanings behind an astonishing range of these artifacts, and describes the attitudes and practices which lay behind their production and use. Illustrated and explained in this book are an array of little-known objects and images such as death's head spoons, jewels and swords, mourning-rings and fans, wax effigies, church monuments, Dance of Death prints, funeral invitations and ephemera, as well as works by well-known artists, including Holbein, Hogarth and Blake.
Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136995013
Total Pages : 400 pages
Book Rating : 4.1/5 (369 download)
Download or read book Marketing the Arts written by Finola Kerrigan and published by Routledge. This book was released on 2010-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Author : Dr. Loretta Würtenberger
Publisher : Hatje Cantz Verlag
ISBN 13 : 3775751734
Total Pages : 349 pages
Book Rating : 4.7/5 (757 download)
Download or read book The Artist's Estate written by Dr. Loretta Würtenberger and published by Hatje Cantz Verlag. This book was released on 2021-11-24 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andy Warhol bequeathed us the words "Death can really make you look like a star." But death per se is not a catalyst for the relevance of an artist. What is of crucial importance is the proper management structure for the posthumous preservation and development of an artistic estate. The handbook by Loretta Würtenberger presents the possible legal framework, appropriate financing models, as well as the proper handling of the market, museums, and academia. Her business, Fine Art Partners, has advised artists and artists' estates for many years in their structuring and development of estate concepts as well as in operative questions. Based on numerous international examples, the author explains the different alternatives for maintaining an artist's estate and makes recommendations on how to ideally handle work, archives, and mementos following the death of an artist.
Author : Neil Postman
Publisher : Vintage
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)
Download or read book Amusing Ourselves to Death written by Neil Postman and published by Vintage. This book was released on 1986 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the effects of television culture on how we conduct our public affairs and how "entertainment values" corrupt the way we think.
Author : Michael P. Mokwa
Publisher : Greenwood
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing the Arts written by Michael P. Mokwa and published by Greenwood. This book was released on 1980 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Diggle
Publisher :
ISBN 13 : 9780946890583
Total Pages : 293 pages
Book Rating : 4.8/5 (95 download)
Download or read book Arts Marketing written by Keith Diggle and published by . This book was released on 1994 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive guide to effective arts marketing this book examines the main factors behind audience building with detailed information on product publicity, advertising, public relations, sales, seat pricing, subscription promotion and financial planning.
Author : Sharon Hecker
Publisher : Routledge
ISBN 13 : 1000575101
Total Pages : 298 pages
Book Rating : 4.0/5 (5 download)
Download or read book Posthumous Art, Law and the Art Market written by Sharon Hecker and published by Routledge. This book was released on 2022-04-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an interdisciplinary, transnational and cross-cultural approach to reflect on, critically examine and challenge the surprisingly robust practice of making art after death in an artist's name, through the lenses of scholars from the fields of art history, economics and law, as well as practicing artists. Works of art conceived as multiples, such as sculptures, etchings, prints, photographs and conceptual art, can be—and often are—remade from original models and plans long after the artist has passed. Recent sales have suggested a growing market embrace of posthumous works, contemporaneous with questioning on the part of art history. Legal norms seem unready for this surge in posthumous production and are beset by conflict across jurisdictions. Non-Western approaches to posthumous art, from Chinese emulations of non-living artists to Native American performances, take into account rituals of generational passage at odds with contemporary, market-driven approaches. The book will be of interest to scholars working in art history, the art market, art law, art management, museum studies and economics.
Author : Mark Earls
Publisher : John Wiley & Sons
ISBN 13 : 0470853018
Total Pages : 288 pages
Book Rating : 4.4/5 (78 download)
Download or read book Welcome to the Creative Age written by Mark Earls and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Author : Liz Hill
Publisher : Routledge
ISBN 13 : 1315447665
Total Pages : 360 pages
Book Rating : 4.3/5 (154 download)
Download or read book Creative Arts Marketing written by Liz Hill and published by Routledge. This book was released on 2017-10-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Author : K.C. Diggle
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (966 download)
Download or read book Marketing the Arts : an Introduction and Practical Guide written by K.C. Diggle and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
