Advertising the American Dream

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Publisher : Univ of California Press
ISBN 13 : 0520403657
Total Pages : 470 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Advertising the American Dream by : Roland Marchand

Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 2023-09-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

Who Stole the American Dream?

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Author :
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812982053
Total Pages : 626 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Who Stole the American Dream? by : Hedrick Smith

Download or read book Who Stole the American Dream? written by Hedrick Smith and published by Random House Trade Paperbacks. This book was released on 2013-08-27 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize winner Hedrick Smith’s new book is an extraordinary achievement, an eye-opening account of how, over the past four decades, the American Dream has been dismantled and we became two Americas. In his bestselling The Russians, Smith took millions of readers inside the Soviet Union. In The Power Game, he took us inside Washington’s corridors of power. Now Smith takes us across America to show how seismic changes, sparked by a sequence of landmark political and economic decisions, have transformed America. As only a veteran reporter can, Smith fits the puzzle together, starting with Lewis Powell’s provocative memo that triggered a political rebellion that dramatically altered the landscape of power from then until today. This is a book full of surprises and revelations—the accidental beginnings of the 401(k) plan, with disastrous economic consequences for many; the major policy changes that began under Jimmy Carter; how the New Economy disrupted America’s engine of shared prosperity, the “virtuous circle” of growth, and how America lost the title of “Land of Opportunity.” Smith documents the transfer of $6 trillion in middle-class wealth from homeowners to banks even before the housing boom went bust, and how the U.S. policy tilt favoring the rich is stunting America’s economic growth. This book is essential reading for all of us who want to understand America today, or why average Americans are struggling to keep afloat. Smith reveals how pivotal laws and policies were altered while the public wasn’t looking, how Congress often ignores public opinion, why moderate politicians got shoved to the sidelines, and how Wall Street often wins politically by hiring over 1,400 former government officials as lobbyists. Smith talks to a wide range of people, telling the stories of Americans high and low. From political leaders such as Bill Clinton, Newt Gingrich, and Martin Luther King, Jr., to CEOs such as Al Dunlap, Bob Galvin, and Andy Grove, to heartland Middle Americans such as airline mechanic Pat O’Neill, software systems manager Kristine Serrano, small businessman John Terboss, and subcontractor Eliseo Guardado, Smith puts a human face on how middle-class America and the American Dream have been undermined. This magnificent work of history and reportage is filled with the penetrating insights, provocative discoveries, and the great empathy of a master journalist. Finally, Smith offers ideas for restoring America’s great promise and reclaiming the American Dream. Praise for Who Stole the American Dream? “[A] sweeping, authoritative examination of the last four decades of the American economic experience.”—The Huffington Post “Some fine work has been done in explaining the mess we’re in. . . . But no book goes to the headwaters with the precision, detail and accessibility of Smith.”—The Seattle Times “Sweeping in scope . . . [Smith] posits some steps that could alleviate the problems of the United States.”—USA Today “Brilliant . . . [a] remarkably comprehensive and coherent analysis of and prescriptions for America’s contemporary economic malaise.”—Kirkus Reviews (starred review) “Smith enlivens his narrative with portraits of the people caught up in events, humanizing complex subjects often rendered sterile in economic analysis. . . . The human face of the story is inseparable from the history.”—Reuters

Minority Business Success

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804777470
Total Pages : 190 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Minority Business Success by : Leonard Greenhalgh

Download or read book Minority Business Success written by Leonard Greenhalgh and published by Stanford University Press. This book was released on 2011-02-28 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.

WHO STOLE THE AMERICAN DREAM - 2 ? The Book Your Boss Doesn't Want You to Read !

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Author :
Publisher :
ISBN 13 : 9789380494005
Total Pages : 148 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis WHO STOLE THE AMERICAN DREAM - 2 ? The Book Your Boss Doesn't Want You to Read ! by : Burke Hedges

Download or read book WHO STOLE THE AMERICAN DREAM - 2 ? The Book Your Boss Doesn't Want You to Read ! written by Burke Hedges and published by . This book was released on 2010 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your Dream going to college & getting a degree? How many college grads find work in their chosen fields today? How many are doing that same work 10 years later... or even 5 years later? Likely one out of hundred. Is your Dream getting a good JOB? Working for living? Can you get a job where you can earn what you are worth... where you will become financially independent... and find fulfillment... and gain freedom... trading your time for money? BURKE HEDGES -- Have you ever been made fun of...ridiculed...and abused...until finally there came a time when you said, "ENOUGH IS ENOUGH!" Well, I came to that point in my life. I'm mad as hell--and I'm not going to take it anymore! So I wrote this book to tell you the truth...to tell you what your real chances are today to make it in conventional businesses that are closing their doors every day--and laying off people by the thousands! I finally decided that someone needs to tell the truth about how the average person could succeed in an industry that is revolutionizing the way the world does business...how you could be your own boss and earn anywhere from part-time income to an absolute fortune in an unconventional business called Network Marketing. Is Network Marketing a scam?...A scheme?...Or the American Dream? You deserve to know the truth. The whole truth. And nothing but the truth! Read this book...and you be the judge!

Expanding the American Dream

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Publisher : State University of New York Press
ISBN 13 : 1438408692
Total Pages : 304 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Expanding the American Dream by : Barbara M. Kelly

Download or read book Expanding the American Dream written by Barbara M. Kelly and published by State University of New York Press. This book was released on 1993-02-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the housing policies of the Depression and the Postwar period. Much less has been written of the houses built as a result of these policies, or the lives of the families who lived in them. Using the houses of Levittown, Long Island, as cultural artifacts, this book examines the relationship between the government-sponsored, mass-produced housing built after World War II, the families who lived in it, and the society that fostered it. Beginning with the basic four-room, slab-based Cape Cods and Ranches, Levittown homeowners invested time and effort, barter and money in the expansion and redesign of their houses. The author shows how this gradual process has altered the socioeconomic nature of the community as well, bringing Levittown fully into the mainstream of middle-class America. This book works on several levels. For planners, it offers a reassessment of the housing policies of the 1940s and '50s, suggesting that important lessons remain to be learned from the Levittown experience. For historians, it offers new insights into the nature of the suburbanization process that followed World War II. And for those who wish to understand the subtle workings of their own domestic space within their lives, it offers food for speculation.

Our American Dream

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Publisher : Mascot Books
ISBN 13 : 9781645430186
Total Pages : 38 pages
Book Rating : 4.4/5 (31 download)

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Book Synopsis Our American Dream by : Fiona McEntee

Download or read book Our American Dream written by Fiona McEntee and published by Mascot Books. This book was released on 2020-01-21 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immigrants come from countries far, to dream their dreams beneath American stars. Let's see who's here in this great place, a land of diversity: the United States! Our American Dream is written by Fiona McEntee, an award-winning nationally recognized immigration lawyer. As an immigrant, mom of two young children, and lawyer who fights for justice every day, Fiona wrote Our American Dream to help explain the importance of a diverse and welcoming America. Our American Dream is the first in a series that celebrates immigrants and immigration. You can find out more at ouramericandreambooks.com.

Behold, America

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Publisher : Basic Books
ISBN 13 : 1541673425
Total Pages : 379 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Behold, America by : Sarah Churchwell

Download or read book Behold, America written by Sarah Churchwell and published by Basic Books. This book was released on 2018-10-09 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Smithsonian Magazine Best History Book of 2018 The unknown history of two ideas crucial to the struggle over what America stands for In Behold, America, Sarah Churchwell offers a surprising account of twentieth-century Americans' fierce battle for the nation's soul. It follows the stories of two phrases -- the "American dream" and "America First" -- that once embodied opposing visions for America. Starting as a Republican motto before becoming a hugely influential isolationist slogan during World War I, America First was always closely linked with authoritarianism and white supremacy. The American dream, meanwhile, initially represented a broad vision of democratic and economic equality. Churchwell traces these notions through the 1920s boom, the Depression, and the rise of fascism at home and abroad, laying bare the persistent appeal of demagoguery in America and showing us how it was resisted. At a time when many ask what America's future holds, Behold, America is a revelatory, unvarnished portrait of where we have been.

Who Stole the American Dream II?

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Publisher : I N T I Pub & Resource Books Incorporated
ISBN 13 : 9781891279188
Total Pages : 133 pages
Book Rating : 4.2/5 (791 download)

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Book Synopsis Who Stole the American Dream II? by : Burke Hedges

Download or read book Who Stole the American Dream II? written by Burke Hedges and published by I N T I Pub & Resource Books Incorporated. This book was released on 2007-01-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains why Network Marketing is Entre Preneurship for The New Millenium.

Marketing Hope

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Publisher : Berghahn Books
ISBN 13 : 178920013X
Total Pages : 186 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Marketing Hope by : Leonie Schiffauer

Download or read book Marketing Hope written by Leonie Schiffauer and published by Berghahn Books. This book was released on 2019-05-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

Spreading the American Dream

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Publisher : Hill and Wang
ISBN 13 : 1429952253
Total Pages : 274 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Spreading the American Dream by : Emily Rosenberg

Download or read book Spreading the American Dream written by Emily Rosenberg and published by Hill and Wang. This book was released on 2011-04-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In examining the economic and cultural trs that expressed America's expansionist impulse during the first half of the twentieth century, Emily S. Rosenberg shows how U.S. foreign relations evolved from a largely private system to an increasingly public one and how, soon, the American dream became global.

Martha Matilda Harper and the American Dream

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Publisher : Syracuse University Press
ISBN 13 : 9780815606383
Total Pages : 214 pages
Book Rating : 4.6/5 (63 download)

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Book Synopsis Martha Matilda Harper and the American Dream by : Jane R. Plitt

Download or read book Martha Matilda Harper and the American Dream written by Jane R. Plitt and published by Syracuse University Press. This book was released on 2000 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Born in Ontario, Canada, Harper struggled for twenty-five years as a servant to change her life and that of other working-class women. In 1888, after immigrating to the United States, she pioneered the idea of a public hairdressing salon based on health-conscious precepts. Within three years, her concept was enthusiastically embraced by both the social elite and suffragettes across the country, including Susan B. Anthony and Mrs. Alexander Graham Bell.".

The Betrayal of the American Dream

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Publisher : Public Affairs
ISBN 13 : 1586489690
Total Pages : 322 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis The Betrayal of the American Dream by : Donald L. Barlett

Download or read book The Betrayal of the American Dream written by Donald L. Barlett and published by Public Affairs. This book was released on 2012-07-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the formidable challenges facing the middle class, calling for fundamental changes while surveying the extent of the problem and identifying the people and agencies most responsible.

The Successful Entrepreneur

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Publisher : Glenbridge Publishing Ltd.
ISBN 13 : 094443567X
Total Pages : 261 pages
Book Rating : 4.9/5 (444 download)

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Book Synopsis The Successful Entrepreneur by : Thomas E. Anastasi

Download or read book The Successful Entrepreneur written by Thomas E. Anastasi and published by Glenbridge Publishing Ltd.. This book was released on 2010 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Requiem for the American Dream

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Publisher : Seven Stories Press
ISBN 13 : 1609807375
Total Pages : 170 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Requiem for the American Dream by : Noam Chomsky

Download or read book Requiem for the American Dream written by Noam Chomsky and published by Seven Stories Press. This book was released on 2017-03-28 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER! In his first major book on the subject of income inequality, Noam Chomsky skewers the fundamental tenets of neoliberalism and casts a clear, cold, patient eye on the economic facts of life. What are the ten principles of concentration of wealth and power at work in America today? They're simple enough: reduce democracy, shape ideology, redesign the economy, shift the burden onto the poor and middle classes, attack the solidarity of the people, let special interests run the regulators, engineer election results, use fear and the power of the state to keep the rabble in line, manufacture consent, marginalize the population. In Requiem for the American Dream, Chomsky devotes a chapter to each of these ten principles, and adds readings from some of the core texts that have influenced his thinking to bolster his argument. To create Requiem for the American Dream, Chomsky and his editors, the filmmakers Peter Hutchison, Kelly Nyks, and Jared P. Scott, spent countless hours together over the course of five years, from 2011 to 2016. After the release of the film version, Chomsky and the editors returned to the many hours of tape and transcript and created a document that included three times as much text as was used in the film. The book that has resulted is nonetheless arguably the most succinct and tightly woven of Chomsky's long career, a beautiful vessel--including old-fashioned ligatures in the typeface--in which to carry Chomsky's bold and uncompromising vision, his perspective on the economic reality and its impact on our political and moral well-being as a nation. "During the Great Depression, which I'm old enough to remember, it was bad–much worse subjectively than today. But there was a sense that we'll get out of this somehow, an expectation that things were going to get better . . ." —from Requiem for the American Dream

The Strip

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Publisher : MIT Press
ISBN 13 : 026203574X
Total Pages : 267 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis The Strip by : Stefan Al

Download or read book The Strip written by Stefan Al and published by MIT Press. This book was released on 2017-03-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of the Strip—from the fake Wild West to neon signs twenty stories high to “starchitecture”—and how they mirror America itself. The Las Vegas Strip has impersonated the Wild West, with saloon doors and wagon wheels; it has decked itself out in midcentury modern sleekness. It has illuminated itself with twenty-story-high neon signs, then junked them. After that came Disney-like theme parks featuring castles and pirates, followed by replicas of Venetian canals, New York skyscrapers, and the Eiffel Tower. (It might be noted that forty-two million people visited Las Vegas in 2015—ten million more than visited the real Paris.) More recently, the Strip decided to get classy, with casinos designed by famous architects and zillion-dollar collections of art. Las Vegas became the “implosion capital of the world” as developers, driven by competition, got rid of the old to make way for the new—offering a non-metaphorical definition of “creative destruction.” In The Strip, Stefan Al examines the many transformations of the Las Vegas Strip, arguing that they mirror transformations in America itself. The Strip is not, as popularly supposed, a display of architectural freaks but representative of architectural trends and a record of social, cultural, and economic change. Al tells two parallel stories. He describes the feverish competition of Las Vegas developers to build the snazziest, most tourist-grabbing casinos and resorts—with a cast of characters including the mobster Bugsy Siegel, the eccentric billionaire Howard Hughes, and the would-be political kingmaker Sheldon Adelson. And he views the Strip in a larger social context, showing that it has not only reflected trends but also magnified them and sometimes even initiated them. Generously illustrated with stunning color images throughout, The Strip traces the many metamorphoses of a city that offers a vivid projection of the American dream.

The Epic of America

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Publisher : Simon Publications
ISBN 13 : 9781931541336
Total Pages : 433 pages
Book Rating : 4.5/5 (413 download)

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Book Synopsis The Epic of America by : James Truslow Adams

Download or read book The Epic of America written by James Truslow Adams and published by Simon Publications. This book was released on 2001-10-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautifully written story of America's historical heritage, by one of the country's greatest historians.

Chasing the American Dream

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Publisher : Cornell University Press
ISBN 13 : 1501731130
Total Pages : 326 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Chasing the American Dream by : William M. Rohe

Download or read book Chasing the American Dream written by William M. Rohe and published by Cornell University Press. This book was released on 2018-07-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing decent, safe, and affordable housing to low- and moderate-income families has been an important public policy goal for more than a century. In recent years there has been a clear shift of emphasis among policymakers from a focus on providing affordable rental units to providing affordable homeownership opportunities. Due in part to programs introduced by the Clinton and Bush administrations, the nation's homeownership rate is currently at an all-time high. Does a house become a home only when it comes with a deed attached? Is participation in the real-estate market a precondition to engaged citizenship or wealth creation? The real estate industry's marketing efforts and government policy initiatives might lead one to believe so. The shift in emphasis from rental subsidies to affordable homeownership opportunities has been justified in many ways. Claims for the benefits of homeownership have been largely accepted without close scrutiny. But is homeownership always beneficial for low-income Americans, or are its benefits undermined by the difficulties caused by unfavorable mortgage terms and by the poor condition or location of the homes bought? Chasing the American Dream provides a critical assessment of affordable homeownership policies and goals. Its contributors represent a variety of disciplinary perspectives and offer a thorough understanding of the economic, social, political, architectural, and cultural effects of homeownership programs, as well as their history. The editors draw together the assessments included in this book to prescribe a plan of action that lays out what must be done to make homeownership policy both effective and equitable.