Marketing Sustainably Produced Foods

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Greener Products

Author : Al Iannuzzi
Publisher : CRC Press
ISBN 13 : 1439854998
Total Pages : 213 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Greener Products by : Al Iannuzzi

Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Marketing Sustainably Produced Foods

Author : E. G. Nadeau
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Marketing Sustainably Produced Foods by : E. G. Nadeau

Download or read book Marketing Sustainably Produced Foods written by E. G. Nadeau and published by . This book was released on 1998 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Production Technology in Food

Author : Jose M. Lorenzo
Publisher : Academic Press
ISBN 13 : 012823220X
Total Pages : 236 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Sustainable Production Technology in Food by : Jose M. Lorenzo

Download or read book Sustainable Production Technology in Food written by Jose M. Lorenzo and published by Academic Press. This book was released on 2021-08-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is an essential part of our modern food production system. Carrying out food research that considers environmental, social, and economic factors, is a major objective for food producers and researchers. Strategic development and use of technology can greatly assist in the progression toward a more sustainable food system. Sustainable Production Technology in Food explores important scientific and practical aspects related to sustainable technologies used in all aspects of the food system. This book is organized into 13 chapters, that cover the main concepts related to sustainability and technology. Coverage includes current technology in the industry, technological developments to improve sustainability of food production (biopreservation, pulsed electric fields, high pressure processing, ultrasound, cold plasma, and nanotechnology), regulatory aspects, and future perspectives. - Presents a comprehensive discussion around the technological advances of sustainable food production - Addresses the current relationship between food production and sustainability - Focuses on how technology can impact the sustainability of the food production system

The Economics of Sustainable Food

Author : Nicoletta Batini
Publisher : Island Press
ISBN 13 : 1642831611
Total Pages : 318 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis The Economics of Sustainable Food by : Nicoletta Batini

Download or read book The Economics of Sustainable Food written by Nicoletta Batini and published by Island Press. This book was released on 2021-06-08 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Sustainable Food details the true cost of food for people and the planet. It illustrates how to transform our broken system, alleviating its severe financial and human burden. The key is smart macroeconomic policy that moves us toward methods that protect the environment like regenerative land and sea farming, low-impact urban farming, and alternative protein farming, and toward healthy diets. The book's multidisciplinary team of authors lay out detailed fiscal and trade policies, as well as structural reforms, to achieve those goals. Chapters discuss strategies to make food production sustainable, nutritious, and fair, ranging from taxes and spending to education, labor market, health care, and pension reforms, alongside regulation in cases where market incentives are unlikely to work or to work fast enough. The authors carefully consider the different needs of more and less advanced economies, balancing economic development and sustainability goals. Case studies showcase successful strategies from around the world, such as taxing foods with a high carbon footprint, financing ecosystems mapping and conservation to meet scientific targets for healthy biomes permanency, subsidizing sustainable land and sea farming, reforming health systems to move away from sick care to preventive, nutrition-based care, and providing schools with matching funds to purchase local organic produce.--Amazon.

Sustainable Market Farming

Author : Pam Dawling
Publisher : New Society Publishers
ISBN 13 : 1550925121
Total Pages : 459 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Sustainable Market Farming by : Pam Dawling

Download or read book Sustainable Market Farming written by Pam Dawling and published by New Society Publishers. This book was released on 2013-02-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing for 100 - the complete year-round guide for the small-scale market grower. Across North America, an agricultural renaissance is unfolding. A growing number of market gardeners are emerging to feed our appetite for organic, regional produce. But most of the available resources on food production are aimed at the backyard or hobby gardener who wants to supplement their family's diet with a few homegrown fruits and vegetables. Targeted at serious growers in every climate zone, Sustainable Market Farming is a comprehensive manual for small-scale farmers raising organic crops sustainably on a few acres. Informed by the author's extensive experience growing a wide variety of fresh, organic vegetables and fruit to feed the approximately one hundred members of Twin Oaks Community in central Virginia, this practical guide provides: Detailed profiles of a full range of crops, addressing sowing, cultivation, rotation, succession, common pests and diseases, and harvest and storage Information about new, efficient techniques, season extension, and disease resistant varieties Farm-specific business skills to help ensure a successful, profitable enterprise Whether you are a beginning market grower or an established enterprise seeking to improve your skills, Sustainable Market Farming is an invaluable resource and a timely book for the maturing local agriculture movement.

Sustainability in the Food Industry

Author : Cheryl J. Baldwin
Publisher : John Wiley & Sons
ISBN 13 : 1119949262
Total Pages : 274 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability in the Food Industry by : Cheryl J. Baldwin

Download or read book Sustainability in the Food Industry written by Cheryl J. Baldwin and published by John Wiley & Sons. This book was released on 2011-11-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is beginning to transform the food industry with environmental, economic and social factors being considered, evaluated and implemented throughout the supply chain like never before. Sustainability in the Food Industry defines sustainability with a comprehensive review of the industry’s current approach to balancing environmental, economic and social considerations throughout the supply chain. In addition, tools and information are provided to enhance future progress. To achieve this, the book combines technical research summaries, case studies and marketing information. Coverage includes sustainability as it relates to: agricultural practices, food processing, distribution, waste management, packaging, life cycle analysis, food safety and health, environmental labeling, consumer insight and market demand, product development, practices in food manufacturing companies, food retailing and food service. An international group of authors covers the information from a global perspective. Sustainability in the Food Industry offers an overview of sustainable sources of impact and improvement, how they relate to the key sectors of the food industry and how programs may be implemented for further improvement.

Driving Green Consumerism Through Strategic Sustainability Marketing

Author : Quoquab, Farzana
Publisher : IGI Global
ISBN 13 : 1522529136
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Driving Green Consumerism Through Strategic Sustainability Marketing by : Quoquab, Farzana

Download or read book Driving Green Consumerism Through Strategic Sustainability Marketing written by Quoquab, Farzana and published by IGI Global. This book was released on 2017-11-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

The Sustainable Marketing Concept in European SMEs

Author : Edyta Rudawska
Publisher : Emerald Group Publishing
ISBN 13 : 1787540383
Total Pages : 325 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis The Sustainable Marketing Concept in European SMEs by : Edyta Rudawska

Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Changing the Food Game

Author : Lucas Simons
Publisher : Routledge
ISBN 13 : 1351285629
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Changing the Food Game by : Lucas Simons

Download or read book Changing the Food Game written by Lucas Simons and published by Routledge. This book was released on 2017-09-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production. Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful – from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber, and sugarcane production. He also poses the question: where next? Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

Sustainable Meat Production and Processing

Author : Charis M. Galanakis
Publisher : Academic Press
ISBN 13 : 0128156880
Total Pages : 276 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Sustainable Meat Production and Processing by : Charis M. Galanakis

Download or read book Sustainable Meat Production and Processing written by Charis M. Galanakis and published by Academic Press. This book was released on 2018-10-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Meat Production and Processing presents current solutions to promote industrial sustainability and best practices in meat production, from postharvest to consumption. The book acts as a guide for meat and animal scientists, technologists, engineers, professionals and producers. The 12 most trending topics of sustainable meat processing and meat by-products management are included, as are advances in ingredient and processing systems for meat products, techno-functional ingredients for meat products, protein recovery from meat processing by-products, applications of blood proteins, artificial meat production, possible uses of processed slaughter co-products, and environmental considerations. Finally, the book covers the preferred technologies for sustainable meat production, natural antioxidants as additives in meat products, and facilitators and barriers for foods containing meat co-products. - Analyzes the role of novel technologies for sustainable meat processing - Covers how to maintain sustainability and achieve high levels of meat quality and safety - Presents solutions to improve productivity and environmental sustainability - Takes a proteomic approach to characterize the biochemistry of meat quality defects

Sustainable Food Supply Chains

Author : Riccardo Accorsi
Publisher : Academic Press
ISBN 13 : 0128134127
Total Pages : 396 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Sustainable Food Supply Chains by : Riccardo Accorsi

Download or read book Sustainable Food Supply Chains written by Riccardo Accorsi and published by Academic Press. This book was released on 2019-06-12 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Food Supply Chains: Planning, Design, and Control through Interdisciplinary Methodologies provides integrated and practicable solutions that aid planners and entrepreneurs in the design and optimization of food production-distribution systems and operations and drives change toward sustainable food ecosystems. With synthesized coverage of the academic literature, this book integrates the quantitative models and tools that address each step of food supply chain operations to provide readers with easy access to support-decision quantitative and practicable methods. Broken into three parts, the book begins with an introduction and problem statement. The second part presents quantitative models and tools as an integrated framework for the food supply chain system and operations design. The book concludes with the presentation of case studies and applications focused on specific food chains. Sustainable Food Supply Chains: Planning, Design, and Control through Interdisciplinary Methodologies will be an indispensable resource for food scientists, practitioners and graduate students studying food systems and other related disciplines. - Contains quantitative models and tools that address the interconnected areas of the food supply chain - Synthesizes academic literature related to sustainable food supply chains - Deals with interdisciplinary fields of research (Industrial Systems Engineering, Food Science, Packaging Science, Decision Science, Logistics and Facility Management, Supply Chain Management, Agriculture and Land-use Planning) that dominate food supply chain systems and operations - Includes case studies and applications

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Sustainable Food

Author : Elise McDonough
Publisher : Chelsea Green Publishing
ISBN 13 : 1603581413
Total Pages : 98 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Sustainable Food by : Elise McDonough

Download or read book Sustainable Food written by Elise McDonough and published by Chelsea Green Publishing. This book was released on 2009 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wondering whether it's worth it to splurge on the locally raised beef? What about those organic carrots? New in the Chelsea Green Guides series, Sustainable Food: How to Buy Right and Spend Less helps the average shopper navigate the choices, whether strolling the aisles of a modern supermarket or foraging at a local farmers market. This down-to-earth, casual guide--small enough to be slipped into your pocket--answers these and other questions for the shopper: What are the differences among organic, local, fair-trade, free-range, naturally raised, and biodynamic foods? How affordable is it to subscribe to a CSA farm--and what are the advantages? Is it better to choose wild Alaskan salmon at $18.99, or the Chilean farmed fish at $11.99? What cooking oils can be sustainably sourced? How can a food co-op increase access to, and affordability of, healthier, Earth-friendly foods? Where can you find sustainably produced sugar, and are there any local replacements for sweeteners from faraway lands? What do the distinctions between shade-grown and trellised coffee mean? Is shark okay to eat? How about mackerel? Why is the war on plastic bags so important? Sustainable eating just got easier.

Sustainable Food Production

Author : Shahid Naeem
Publisher : Columbia University Press
ISBN 13 : 0231548443
Total Pages : 109 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Sustainable Food Production by : Shahid Naeem

Download or read book Sustainable Food Production written by Shahid Naeem and published by Columbia University Press. This book was released on 2021-11-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial agriculture is responsible for widespread environmental degradation and undermines the pursuit of human well-being. With a projected global population of 10 billion by 2050, it is urgent for humanity to achieve a more sustainable approach to farming and food systems. This concise text offers an overview of the key issues in sustainable food production for all readers interested in the ecology and environmental impacts of agriculture. It details the ecological foundations of farming and food systems, showing how knowledge from the natural and social sciences can be used to create sustainable alternatives to the industrial production methods used today. Beginning with a discussion of the role of agriculture in human development, the primer examines how twentieth-century farming methods are environmentally and socially unsustainable, contributing to global change and perpetuating inequalities. The authors explain the principles of environmental sustainability and explore how these principles can be put into practice in agrifood systems. They emphasize the importance of human well-being and insist on the centrality of social and environmental equity and justice. Sustainable Food Production is a compelling guide to how we can improve our ability to feed each other today and preserve the ability of our planet to do so tomorrow. Appropriate for a range of courses in the natural and social sciences, it provides a comprehensive yet accessible framework for achieving agricultural sustainability in the Anthropocene.

The Year-Round Hoophouse

Author : Pam Dawling
Publisher : New Society Publishers
ISBN 13 : 1550926551
Total Pages : 320 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis The Year-Round Hoophouse by : Pam Dawling

Download or read book The Year-Round Hoophouse written by Pam Dawling and published by New Society Publishers. This book was released on 2018-11-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and build a hoophouse or polytunnel, and grow abundant produce year-round in any climate The Year-Round Hoophouse is the comprehensive guide to designing and building a hoophouse and making a success of growing abundant, delicious fresh produce all year, whatever your climate and land size. Chapters include: Hoophouse siting, size, style, frame construction, and tools Bed layout, soil, crop rotations, and extensive coverage of various crops for all seasons Organic solutions to pests and diseases Disaster preparation Tested resources for each chapter. The Year-Round Hoophouse is ideal for farmers who wish to move into protected growing, as well as beginning farmers in rural and urban spaces. It is an essential reference resource for professors and students of courses in sustainable agriculture, as well as interns and apprentices learning on the job. Growing in hoophouses – also known as high tunnels or polytunnels – reduces the impact of an increasingly unpredictable climate on crops, mitigates soil erosion, extends the growing season, keeps leafy greens alive through the winter, and enables growers to supply more regional food needs.

Sustainable Marketing

Author : Robert Dahlstrom
Publisher : SAGE Publications
ISBN 13 : 1071927175
Total Pages : 490 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Sustainable Marketing by : Robert Dahlstrom

Download or read book Sustainable Marketing written by Robert Dahlstrom and published by SAGE Publications. This book was released on 2024-01-22 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.

The Lean Farm Guide to Growing Vegetables

Author : Ben Hartman
Publisher : Chelsea Green Publishing
ISBN 13 : 1603586997
Total Pages : 274 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis The Lean Farm Guide to Growing Vegetables by : Ben Hartman

Download or read book The Lean Farm Guide to Growing Vegetables written by Ben Hartman and published by Chelsea Green Publishing. This book was released on 2017 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Clay Bottom Farm, author Ben Hartman and staff practice kaizen, or continuous improvement, cutting out more waste--of time, labor, space, money, and more--every year and aligning their organic production more tightly with customer demand. Applied alongside other lean principles originally developed by the Japanese auto industry, the end result has been increased profits and less work. In this field-guide companion to his award-winning first book, The Lean Farm, Hartman shows market vegetable growers in even more detail how Clay Bottom Farm implements lean thinking in every area of their work, including using kanbans, or replacement signals, to maximize land use; germination chambers to reduce defect waste; and right-sized machinery to save money and labor and increase efficiency. From finding land and assessing infrastructure needs to selling perfect produce at the farmers market, The Lean Farm Guide to Growing Vegetables digs deeper into specific, tested methods for waste-free farming that not only help farmers become more successful but make the work more enjoyable. These methods include: Using Japanese paper pot transplanters Building your own germinating chambers Leaning up your greenhouse Making and applying simple composts Using lean techniques for pest and weed control Creating Heijunka, or load-leveling calendars for efficient planning Farming is not static, and improvement requires constant change. The Lean Farm Guide to Growing Vegetables offers strategies for farmers to stay flexible and profitable even in the face of changing weather and markets. Much more than a simple exercise in cost-cutting, lean farming is about growing better, not cheaper, food--the food your customers want.