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Author : Richard Henry Holton
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (248 download)
Download or read book Marketing Structure and Economic Development written by Richard Henry Holton and published by . This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold F. Breimyer
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (43 download)
Download or read book Economics of the Product Markets of Agriculture written by Harold F. Breimyer and published by Wiley-Blackwell. This book was released on 1976 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.
Author : Reed Moyer
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author : Morton I. Kamien
Publisher : Cambridge University Press
ISBN 13 : 9780521293853
Total Pages : 252 pages
Book Rating : 4.2/5 (938 download)
Download or read book Market Structure and Innovation written by Morton I. Kamien and published by Cambridge University Press. This book was released on 1982-02-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical advance requires resources and is motivated by the quest for profits; therefore, the rate and direction of advance is determined by the economic system. Recognition of this fact has focused attention on the performance of the market economy in the allocation of resources to technical advance, and the consequent body of research is surveyed and synthesised in this book. The theories of market structure and innovation proposed by Schumpeter, Galbraith, Arrow, Schmookler, Scherer, Mansfield, Phillips, Barzel, Kamien and Schwartz, Loury, Nelson and Winter, Grabowski, Dasgupta and Stiglitz, and others are presented in an integrated form. These theories deal with the nature of competition, the incentives to innovate and the pace of innovative activity under different market structures, and the existence of a market structure that yields the most rapid rate of innovation. In addition, the findings of seventy empirical studies dealing with various facets of the microeconomics of technical innovation are presented. The book is designed to be accessible to economists working in a variety of situations - in universities, business and government - and who are concerned with questions of technical innovation. It is also suitable for senior-level undergraduates and first year graduate students approaching the subject in a comprehensive way for the first time.
Author : Erdener Kaynak
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Author : Franz Kero
Publisher : diplom.de
ISBN 13 : 3832461965
Total Pages : 93 pages
Book Rating : 4.8/5 (324 download)
Download or read book Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study written by Franz Kero and published by diplom.de. This book was released on 2002-12-09 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]
Author : Clarence J. Miller
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.:/5 (42 download)
Download or read book Marketing and Economic Development written by Clarence J. Miller and published by . This book was released on 1967 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreign marketing and economic development; Market power and prices; Transportation and plant location; Demand, supply, and consumption; Firm decision making and competition; Marketing research.
Author : Erdoğan Kumcu
Publisher : Elsevier Limited
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing and Development written by Erdoğan Kumcu and published by Elsevier Limited. This book was released on 1988 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans van Trijp
Publisher : BRILL
ISBN 13 : 9086866999
Total Pages : 192 pages
Book Rating : 4.0/5 (868 download)
Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (991 download)
Download or read book Marketing and Economic Development written by and published by . This book was released on 1967 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G.M. Hampton
Publisher : Springer Science & Business Media
ISBN 13 : 9400956460
Total Pages : 250 pages
Book Rating : 4.4/5 (9 download)
Download or read book Marketing Aspects of International Business written by G.M. Hampton and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.
Author : Elhanan Helpman
Publisher :
ISBN 13 : 9780745001098
Total Pages : 271 pages
Book Rating : 4.0/5 (1 download)
Download or read book Market Structure and Foreign Trade written by Elhanan Helpman and published by . This book was released on 1985-01-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmond Malinvaud
Publisher : United Nations University Press
ISBN 13 : 9780199241347
Total Pages : 324 pages
Book Rating : 4.2/5 (413 download)
Download or read book Development Strategy and Management of the Market Economy written by Edmond Malinvaud and published by United Nations University Press. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: These companion volumes examine the highly topical issue of the adequacy of markets as an instrument of economic and social development. In this era of transition and experimentation in economic management by governments, a group of prominent international economists was brought together to distill their thinking on the changing role of government in the development process. The first volume discusses the broad questions; the second volume breaks down the analysis into more detailed topics.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Pablo Torrealba
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (89 download)
Download or read book Agricultural Marketing in Economic Development written by Pablo Torrealba and published by . This book was released on 1971 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Taylor & Francis
ISBN 13 : 1317953134
Total Pages : 443 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Global Business written by Erdener Kaynak and published by Taylor & Francis. This book was released on 2022-10-10 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Author : G. Kindra
Publisher : Routledge
ISBN 13 : 1317646703
Total Pages : 276 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
