Marketing Strategy From The Masters Collection

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Marketing Strategy from the Masters (Collection)

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0132617609
Total Pages : 1468 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Marketing Strategy from the Masters (Collection) by : Philip Kotler

Download or read book Marketing Strategy from the Masters (Collection) written by Philip Kotler and published by FT Press. This book was released on 2010-10-19 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Marketing Strategy from the Masters

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (746 download)

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Book Synopsis Marketing Strategy from the Masters by :

Download or read book Marketing Strategy from the Masters written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategy from the Masters

Author :
Publisher :
ISBN 13 : 9780132617642
Total Pages : pages
Book Rating : 4.6/5 (176 download)

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Book Synopsis Marketing Strategy from the Masters by :

Download or read book Marketing Strategy from the Masters written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.

Marketing Strategy from the Masters

Author : FT Press Delivers
Publisher :
ISBN 13 :
Total Pages : 1023 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Marketing Strategy from the Masters by : FT Press Delivers

Download or read book Marketing Strategy from the Masters written by FT Press Delivers and published by . This book was released on 1900 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of essential insights for your business and career from world-renowned experts ... now in a convenient e-format, at a great price! Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tight.

Market Masters

Author : Robin R. Speziale
Publisher : ECW Press
ISBN 13 : 1770908889
Total Pages : 437 pages
Book Rating : 4.7/5 (79 download)

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Book Synopsis Market Masters by : Robin R. Speziale

Download or read book Market Masters written by Robin R. Speziale and published by ECW Press. This book was released on 2016-02-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Masters is the definitive book on investing in the Canadian market, featuring exclusive and insightful conversations and first-hand advice from Canada’s top investors. These interviews delve into each investor’s investment philosophies, strategies, and processes, as well as their successes, challenges, and outlooks in the market. Learn proven investing strategies, processes, and approaches that you can easily apply to the market to make your winnings more plentiful, predictable, and profitable. The 28 top investors span multiple areas on the market paradigm to offer readers a variety of perspectives, including: five investing styles; proven, actionable, and timeless strategies to increase your winnings in the market; stocks, bonds, options, and other financial instruments; and shared conceptions that explain how the Market Masters continually beat the market. Through a collection of Master Keys, the most important tips from each investor are highlighted throughout the book, and Speziale describes the Millionaire Mastery Goal: how to parlay $10,000 to over $1,000,000 in 20 years, using the Master Portfolio. Market Masters contains timeless advice on how to beat the market that will entertain, inform, and empower generations of Canadian investors. Includes interviews with Jason Donville, Francis Chou, Benj Gallander, Martin Braun, Bill Ackman, and many more.

Art of Doing Business

Author : Dr. Amarja Nargunde
Publisher : Partridge Publishing
ISBN 13 : 1543704581
Total Pages : 334 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Art of Doing Business by : Dr. Amarja Nargunde

Download or read book Art of Doing Business written by Dr. Amarja Nargunde and published by Partridge Publishing. This book was released on 2019-01-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on changing not one, but seven industries namely personal computers, desktop publishing, animation movies, computer retailing, music players, mobiles phones and tablet computing. He didn’t have any business management degree. He was a college drop out and a hippie. He considered himself as an artist and went on creating his two masterpieces, Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all time and how he applied seven business mantras in his own way.

Conversations with Marketing Masters

Author : Laura Mazur
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2007-03-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Old Masters Worldwide

Author : Susanna Avery-Quash
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501348159
Total Pages : 339 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Old Masters Worldwide by : Susanna Avery-Quash

Download or read book Old Masters Worldwide written by Susanna Avery-Quash and published by Bloomsbury Publishing USA. This book was released on 2020-10-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of the Napoleonic wars, vast numbers of Old Master paintings were released on to the market from public and private collections across continental Europe. The knock-on effect was the growth of the market for Old Masters from the 1790s up to the early 1930s, when the Great Depression put an end to its expansion. This book explores the global movement of Old Master paintings and investigates some of the changes in the art market that took place as a result of this new interest. Arguably, the most important phenomenon was the diminishing of the traditional figure of the art agent and the rise of more visible, increasingly professional, dealerships; firms such as Colnaghi and Agnew's in Britain, Goupil in France and Knoedler in the USA, came into existence. Old Masters Worldwide explores the ways in which the pioneering practices of such businesses contributed to shape a changing market.

The Chief Marketing Officer Journal - Volume I

Author : William L. Koleszar
Publisher : Lulu.com
ISBN 13 : 0578011352
Total Pages : 122 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis The Chief Marketing Officer Journal - Volume I by : William L. Koleszar

Download or read book The Chief Marketing Officer Journal - Volume I written by William L. Koleszar and published by Lulu.com. This book was released on 2009-01-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

International Business Strategy

Author : S. Raghunath
Publisher : Springer
ISBN 13 : 1137544686
Total Pages : 476 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis International Business Strategy by : S. Raghunath

Download or read book International Business Strategy written by S. Raghunath and published by Springer. This book was released on 2016-12-10 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.

ACCA P3 - Business Analysis - Study Text 2013

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1445392151
Total Pages : 626 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis ACCA P3 - Business Analysis - Study Text 2013 by : BPP Learning Media

Download or read book ACCA P3 - Business Analysis - Study Text 2013 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2011-12-15 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The P3 Study Text covers the official syllabus thoroughly and comprehensively, and perhaps most importantly in a way that that has been approved by the Examiner. Material is presented in a user-friendly format. The syllabus emphasises the integrated nature of the subject and the Study Text highlights links between the various topics - essential for the exam.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 460 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Human Resource Management for MBA and Business Masters

Author : Iain Henderson
Publisher : Kogan Page Publishers
ISBN 13 : 1843984598
Total Pages : 222 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Human Resource Management for MBA and Business Masters by : Iain Henderson

Download or read book Human Resource Management for MBA and Business Masters written by Iain Henderson and published by Kogan Page Publishers. This book was released on 2017-01-31 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical information and offering a solid foundation in HRM theory, Human Resource Management for MBA and Business Masters covers all the topics MBA students need to know in a concise, accessible way. One of the only texts available for HR non-specialist students doing a Masters or MBA, it looks at the changing world of the line manager and HR professional with regard to key topics such as HRM and strategy, employee resourcing, human resource development, employee relations and performance management. Annotated further reading for each chapter and questions for each case study help cement knowledge and understanding. Now aimed at a wider readership of management Masters students, this fully updated 3rd edition of Human Resource Management for MBA and Business Masters features a greater international and contemporary focus, fresh case studies, coverage of the impact of new forms of employment and technology on HR, and updated online supporting resources. With diagrams and models throughout, it covers topics such as CSR, organizational culture and change, performance management and talent management, the criticisms of HRM levelled by the Critical Management School and different HRM challenges as they relate to each chapter. Online supporting resources for tutors include an instructor's manual, videos, multiple-choice questions and additional case studies; additional resources for students include multiple-choice questions and additional case studies.

Doing Research in Business and Management

Author : Dan Remenyi
Publisher : SAGE
ISBN 13 : 9780761959502
Total Pages : 320 pages
Book Rating : 4.9/5 (595 download)

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Book Synopsis Doing Research in Business and Management by : Dan Remenyi

Download or read book Doing Research in Business and Management written by Dan Remenyi and published by SAGE. This book was released on 1998-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs.

APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS

Author : Abhishek Das
Publisher : BPB Publications
ISBN 13 : 9387284840
Total Pages : 212 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS by : Abhishek Das

Download or read book APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS written by Abhishek Das and published by BPB Publications. This book was released on 2018-06-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).

Business Week

Author :
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 1996 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategy for Success in Asia

Author : Andrew Delios
Publisher : John Wiley & Sons
ISBN 13 : 1118178726
Total Pages : 219 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Strategy for Success in Asia by : Andrew Delios

Download or read book Strategy for Success in Asia written by Andrew Delios and published by John Wiley & Sons. This book was released on 2012-02-03 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.