Marketing Strategy From The Masters

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Marketing Strategy from the Masters (Collection)

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0132617609
Total Pages : 1468 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Marketing Strategy from the Masters (Collection) by : Philip Kotler

Download or read book Marketing Strategy from the Masters (Collection) written by Philip Kotler and published by FT Press. This book was released on 2010-10-19 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Marketing Strategy from the Masters

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (746 download)

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Book Synopsis Marketing Strategy from the Masters by :

Download or read book Marketing Strategy from the Masters written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conversations with Marketing Masters

Author : Laura Mazur
Publisher : John Wiley & Sons
ISBN 13 : 0470687509
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Marketing Strategy from the Masters

Author :
Publisher :
ISBN 13 : 9780132617642
Total Pages : pages
Book Rating : 4.6/5 (176 download)

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Book Synopsis Marketing Strategy from the Masters by :

Download or read book Marketing Strategy from the Masters written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.

Marketing Strategy Masterclass

Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 0750686316
Total Pages : 623 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Strategy Masterclass by : Paul Fifield

Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Marketing Strategy from the Masters

Author : FT Press Delivers
Publisher :
ISBN 13 :
Total Pages : 1023 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Marketing Strategy from the Masters by : FT Press Delivers

Download or read book Marketing Strategy from the Masters written by FT Press Delivers and published by . This book was released on 1900 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of essential insights for your business and career from world-renowned experts ... now in a convenient e-format, at a great price! Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tight.

Market Masters

Author : Robin R. Speziale
Publisher : ECW Press
ISBN 13 : 1770908889
Total Pages : 437 pages
Book Rating : 4.7/5 (79 download)

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Book Synopsis Market Masters by : Robin R. Speziale

Download or read book Market Masters written by Robin R. Speziale and published by ECW Press. This book was released on 2016-02-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Masters is the definitive book on investing in the Canadian market, featuring exclusive and insightful conversations and first-hand advice from Canada’s top investors. These interviews delve into each investor’s investment philosophies, strategies, and processes, as well as their successes, challenges, and outlooks in the market. Learn proven investing strategies, processes, and approaches that you can easily apply to the market to make your winnings more plentiful, predictable, and profitable. The 28 top investors span multiple areas on the market paradigm to offer readers a variety of perspectives, including: five investing styles; proven, actionable, and timeless strategies to increase your winnings in the market; stocks, bonds, options, and other financial instruments; and shared conceptions that explain how the Market Masters continually beat the market. Through a collection of Master Keys, the most important tips from each investor are highlighted throughout the book, and Speziale describes the Millionaire Mastery Goal: how to parlay $10,000 to over $1,000,000 in 20 years, using the Master Portfolio. Market Masters contains timeless advice on how to beat the market that will entertain, inform, and empower generations of Canadian investors. Includes interviews with Jason Donville, Francis Chou, Benj Gallander, Martin Braun, Bill Ackman, and many more.

App Empire

Author : Chad Mureta
Publisher : John Wiley & Sons
ISBN 13 : 111810787X
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis App Empire by : Chad Mureta

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

The Content Revolution

Author : Mark Masters
Publisher : Lid Publishing
ISBN 13 : 9781907794872
Total Pages : 0 pages
Book Rating : 4.7/5 (948 download)

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Book Synopsis The Content Revolution by : Mark Masters

Download or read book The Content Revolution written by Mark Masters and published by Lid Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ahead of the business curve and launch a content marketing strategy for your competitive advantage.

The New Marketing

Author : Cheryl Burgess
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Conversations with Marketing Masters

Author : Kotler
Publisher : John Wiley & Sons
ISBN 13 : 9788126512089
Total Pages : 260 pages
Book Rating : 4.5/5 (12 download)

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Book Synopsis Conversations with Marketing Masters by : Kotler

Download or read book Conversations with Marketing Masters written by Kotler and published by John Wiley & Sons. This book was released on 2007-05-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to offer compelling insights into marketing today by bringing together the collected wisdom of the world s most influential marketing gurus. Each has agreed to give a structured interview, based on a series of carefully designed questions to provide continuity and ensure that results provide new insights and reflections rather than a recycling of what the interviewee has previously said or written. The interviews cover a wide range of key marketing issues as well as provide cutting edge thinking as a basis for shaping the future. It contains both general views and thoughts on where specific companies have taken the right - and wrong - approaches. · The founding father· Brand equity trailblazer· Marketing strategy master· The technology visionary· The one-to-one gurus· Global marketing authority· Pioneer of positioning· Integrated marketing communications innovator· Customer experience expert· Positioning pioneer· Direct marketing missionary

Marketing Strategy Masterclass

Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 1136379452
Total Pages : 623 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Strategy Masterclass by : Paul Fifield

Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008-09-10 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.

Mastering Business Planning and Strategy

Author : Paul Elkin
Publisher : Masters in Management
ISBN 13 : 9781854183293
Total Pages : 0 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis Mastering Business Planning and Strategy by : Paul Elkin

Download or read book Mastering Business Planning and Strategy written by Paul Elkin and published by Masters in Management. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ideal book for anyone seeking an introduction to business planning and strategic thinking that is both comprehensive and accessible. Paul Elkin explains all the key concepts, skills, and techniques for developing successful business plans and strategies in a way that will leave you fully prepared to apply them in practice. The book is designed for executives who have recently taken on a strategic role in the organization; entrepreneurs running their own business; marketing, finance, or production managers who need a proper grasp of the subject; and business and management students. Leading businesses tend to concentrate on three areas: how to ensure they satisfy customer needs, how to achieve and maintain competitive advantage, and how to develop and build on the company's strengths. Directed at meeting these objectives, the book provides valuable techniques for profiling your business, powerful strategic thinking, focused option appraisal, effective decision making, as well as analyzing the market and your competitors.

Secrets of the Marketing Masters

Author : Dick MARTIN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410227
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secrets of the Marketing Masters by : Dick MARTIN

Download or read book Secrets of the Marketing Masters written by Dick MARTIN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

Marketing As Strategy

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 1422163393
Total Pages : 304 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Marketing As Strategy by : Nirmalya Kumar

Download or read book Marketing As Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2004-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Global Marketing Strategy

Author : Bodo B. Schlegelmilch
Publisher : Springer
ISBN 13 : 3319262793
Total Pages : 270 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Global Marketing Strategy by : Bodo B. Schlegelmilch

Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer. This book was released on 2016-03-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

Management from the Masters

Author : Morgen Witzel
Publisher : A&C Black
ISBN 13 : 1472904753
Total Pages : 161 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Management from the Masters by : Morgen Witzel

Download or read book Management from the Masters written by Morgen Witzel and published by A&C Black. This book was released on 2014-03-13 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the wisdom of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove and bankers and financiers such as Thomas Gresham and Warren Buffet. This entertaining run down of the fundamental laws, rules and principles business professionals should break at their peril is complemented by case studies that document the consequences of ignoring these key laws. Management from the Masters is a book to be read and re-read to reinforce the fundamental rules of business for all successful managers.