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Marketing Strategy For Indian Retail Industry
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Author :Dr Astha Joshi Dr Geeta Nema Publisher :Archers & Elevators Publishing House ISBN 13 :9386501139 Total Pages : pages Book Rating :4.3/5 (865 download)
Book Synopsis Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion by : Dr Astha Joshi Dr Geeta Nema
Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trends in Retail Marketing in India by : Marri Sreenivasulu
Download or read book Trends in Retail Marketing in India written by Marri Sreenivasulu and published by Anchor Academic Publishing. This book was released on 2017-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Book Synopsis Winning Strategies for the Indian Market by : Anuradha Dayal-Gulati
Download or read book Winning Strategies for the Indian Market written by Anuradha Dayal-Gulati and published by Northwestern University Press. This book was released on 2010-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Book Synopsis FDI in Retail Sector, India by : Arpita Mukherjee
Download or read book FDI in Retail Sector, India written by Arpita Mukherjee and published by Academic Foundation. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Survey-Based Study Analyses The Current Retail Scenario In India, Investigates The Growth Across Different Segments Of Retailing And Evaluates The Likely Impact Of Allowing Fdi (Foreign Direct Investment) On Various State Holders In Different Retail Segments.
Book Synopsis Your Smart Retail Market Strategy Book by : Ho Eng Wah
Download or read book Your Smart Retail Market Strategy Book written by Ho Eng Wah and published by Partridge Publishing Singapore. This book was released on 2017-01-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization. Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset.
Book Synopsis The Three-Box Solution by : Vijay Govindarajan
Download or read book The Three-Box Solution written by Vijay Govindarajan and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Innovate and Execute Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”: • Box 1: The present—Manage the core business at peak profitability • Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation • Box 3: The future—Convert breakthrough ideas into new products and businesses The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.
Book Synopsis Retail and Distribution Management by :
Download or read book Retail and Distribution Management written by and published by Nirali Prakashan. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Smart Technologies and Innovations in E-Business by : Popkova, Elena G.
Download or read book Smart Technologies and Innovations in E-Business written by Popkova, Elena G. and published by IGI Global. This book was released on 2024-07-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the conditions of the Fifth Industrial Revolution, there appears e-business 5.0, a new model of entrepreneurship in which humans and artificial intelligence (AI) are not opposed but systematically combined and effectively used. Because the core of e-business 5.0 is intelligent systems, the most important role in its development belongs to the management of technologies and innovations. Smart technologies may supplement or replace human resources in business processes, which involves various options of their combination and distribution of labor. This complicates things and requires a new approach to management in e-business 5.0. Smart Technologies and Innovations in E-Business is devoted to comprehensive research of e-business 5.0. This book discusses the systematization of international experience, determination of prospects, and development of recommendations for the improvement of the management of smart technologies and innovations in e-business 5.0. Covering topics such as big data, entrepreneurial development and dynamics, and mobile payment systems, this book is an essential resource for entrepreneurs, business executives and managers, e-commerce professionals, digital marketing experts, technology developers and engineers, academicians and researchers, policy makers and regulators, postgraduate educators and students, and more.
Book Synopsis Retail Sector in India by : Ashish Kumar
Download or read book Retail Sector in India written by Ashish Kumar and published by Lulu.com. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Dr. Harrison Sunil Kumar Publisher :Archers & Elevators Publishing House ISBN 13 :9383241780 Total Pages : pages Book Rating :4.3/5 (832 download)
Book Synopsis Dynamics of Retail Industry In India: A Focus on Organised V/S Unorganised Retailing In Greater Hyderabad & Greater Visakhapatnam by : Dr. Harrison Sunil Kumar
Download or read book Dynamics of Retail Industry In India: A Focus on Organised V/S Unorganised Retailing In Greater Hyderabad & Greater Visakhapatnam written by Dr. Harrison Sunil Kumar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A HANDBOOK OF RETAIL MANAGEMENT: PRINCIPLES & PRACTICES by : Dr.Dipa Mitra
Download or read book A HANDBOOK OF RETAIL MANAGEMENT: PRINCIPLES & PRACTICES written by Dr.Dipa Mitra and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens) by : Dr. Aradhana Kumari
Download or read book Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens) written by Dr. Aradhana Kumari and published by BFC Publications. This book was released on 2024-10-09 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like "retailtainment", "gamification", and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies.
Book Synopsis Issues in Indian Economy: National & Global Perspectives by : Dr. A. Navinkumar
Download or read book Issues in Indian Economy: National & Global Perspectives written by Dr. A. Navinkumar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Age Marketing written by Upinder Dhar and published by Excel Books India. This book was released on 2008 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Marketing' covers topics on Disintermediation, Re-intermediation, Managing Marketing Channels, Logistics and Technology and 3PL and 4PL. 'Managing Marketing Communication' looks at Managing Brands, Changing Face of Advertising, Marketing Communication on Internet, Managing Content and Blogging The New Marketing Tool. 'Marketing Metrics' gets together papers on measuring Performance, Expectations, Customer Satisfaction, Loyalty and Preferences, Awareness, Attitudes and Usage. 'Business Markets in New Economy' looks at Business Integration, Managing Suppliers, E-Marketplaces, Extended Organization and Managing Procurement. 'Marketing and Technology' debates on the issues in Process Automation, Enterprise Resource Planning, Customer Relationship Management, Managing Customer Data Bases, E-commerce and Technology, Customer Information Security, Retail and Technology and Managing Online Services. 'Interdisciplinary Studies' gives a platform for Cross Cultural Studies, Marketing of Financial Services, Marketing of Hospitality and Tourism, Marketing of Healthcare Services, Managing Services, Retail - the Changing Face and Ethical Issues in Marketing. This book is the result of publication of selected works out of over a hundred papers presented at the Conference. It is appropriately titled 'NEW AGE MARKETING: Emerging Realities'. It is divided into four parts in line with the theme and sub-themes of the Conference as follows: Part-A: Marketing and TechnologyPart-B: Value Creation and DeliveryPart-C: Changing Face of MarketingPart-D: Marketing Metrics
Book Synopsis Business Communication and Soft Skills Laboratory Manual: by : D.Sudha Rani
Download or read book Business Communication and Soft Skills Laboratory Manual: written by D.Sudha Rani and published by Pearson Education India. This book was released on 2011 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication and Soft Skills Laboratory Manual provides hands-on experience of business and professional situations. It imparts the required communication and soft skills through group activities and peer group assessment essential for effective communication and personality development. This ensures long-term employability of students entering the professional domain and professionals striving for consistency and success in their jobs. This is also an effective tool for students and teachers to use a communicative approach to business communication.
Book Synopsis Redefining Management Practices and Marketing in Modern Age by : Dr.Dilip B. Patil
Download or read book Redefining Management Practices and Marketing in Modern Age written by Dr.Dilip B. Patil and published by Athrav Publications. This book was released on 2014 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
