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Marketing Strategies Utilized By Various Industries In Sri Lanka During Covid 19 Era
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Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Book Synopsis Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs by : Baporikar, Neeta
Download or read book Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-06-25 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.
Book Synopsis Strategic Management During a Pandemic by : Vikas Kumar
Download or read book Strategic Management During a Pandemic written by Vikas Kumar and published by Routledge. This book was released on 2021-08-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics. The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings. This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.
Book Synopsis COVID-19 and the Tourism Industry by : Anukrati Sharma
Download or read book COVID-19 and the Tourism Industry written by Anukrati Sharma and published by Routledge. This book was released on 2022-06-30 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector. It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders’ responsibility. The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.
Book Synopsis Cases on Small Business Economics and Development During Economic Crises by : Stephens, Simon
Download or read book Cases on Small Business Economics and Development During Economic Crises written by Stephens, Simon and published by IGI Global. This book was released on 2021-06-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oftentimes, the owners and entrepreneurs whose small businesses are undergoing financial problems suffer high emotional costs. These individuals can experience significant setbacks in their entrepreneurial journeys as well as depression and other negative emotions from the stress of crisis episodes. However, businesses that are in crisis also provide valuable learning opportunities for adapting and changing in order to successfully face future challenging situations. Cases on Small Business Economics and Development During Economic Crises presents a diverse range of perspectives and insights into global developments in entrepreneurship and captures a diverse collection of methodologies and outcomes from various countries in the realm of small business economics and their development. Including case studies that discuss the COVID-19 pandemic, risk management, and entrepreneurial resiliency, this case book serves as an excellent companion for entrepreneurs, small business owners, managers, executives, economists, business professionals, academicians, students, and researchers.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Book Synopsis Achieving Sustainable Business Through AI, Technology Education and Computer Science by : Allam Hamdan
Download or read book Achieving Sustainable Business Through AI, Technology Education and Computer Science written by Allam Hamdan and published by Springer Nature. This book was released on with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Book Synopsis Cutting-Edge Business Technologies in the Big Data Era by : Saad G. Yaseen
Download or read book Cutting-Edge Business Technologies in the Big Data Era written by Saad G. Yaseen and published by Springer Nature. This book was released on 2023-08-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights applied artificial intelligence techniques, tools, and systems to drive strategic advantages, improve operational efficiency, and create added value. The focus is very much on practical applications and how to maximize the value of these technologies. They are being applied across businesses to enhance innovation, improve performance, increase profit, support critical thinking, and ultimately create customer-added value. Whether you are a researcher, manager, or decision-maker, this book provides valuable insights to help you harness the power of AI and big data analytics in your organization. This book attempts to provide answers to the most important questions: Quo Vadis applied artificial intelligence? Quo Vadis cutting-edge business technologies?
Book Synopsis Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era by : Javed G. Hussain
Download or read book Entrepreneurial Financial Resilience and Financial Innovation in a Turbulent Era written by Javed G. Hussain and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book explores the impact of pandemic shocks and other crises on businesses. Focusing on growing threats to business resilience, it offers innovative strategies to manage financial change and reposition small and medium-sized enterprises (SMEs) and entrepreneurs for success.
Book Synopsis Handbook on Tourism, Public Health and Wellbeing by : Robin Nunkoo
Download or read book Handbook on Tourism, Public Health and Wellbeing written by Robin Nunkoo and published by Edward Elgar Publishing. This book was released on 2022-11-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of rapid change for travel-related health interventions, this timely Handbook offers critical insights into the interrelationship between tourism, public health, and the wellbeing of local communities and tourists. Written with a global audience in mind, it features cutting-edge interdisciplinary research conducted by leading academics in tourism, public health, wellbeing, and social welfare.
Book Synopsis Strategic Tourism Planning for Communities by : Anukrati Sharma
Download or read book Strategic Tourism Planning for Communities written by Anukrati Sharma and published by Emerald Group Publishing. This book was released on 2024-06-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.
Book Synopsis Sustainable Rural Development Perspective and Global Challenges by : Orhan Özçatalbaş
Download or read book Sustainable Rural Development Perspective and Global Challenges written by Orhan Özçatalbaş and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agriculture is vitally important to humanity. Climate change, environmental pollution, global warming, and the COVID-19 pandemic have highlighted the importance of food safety and food security. This book discusses sustainable agriculture and its importance in combatting the adverse effects of climate change and meeting the world’s food demand. And essentially the technologies to be used for CE to prevent climate change should be “common property of humanity”. This may be a new paradigm, but the real issue is the future of the earth and ensuring the continuity of sustainable life. It is a fact that the creation of such a culture of sharing will serve all the SDGs put forward by the UN.
Book Synopsis Resilient and Sustainable Destinations After Disaster by : Jeetesh Kumar
Download or read book Resilient and Sustainable Destinations After Disaster written by Jeetesh Kumar and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.
Book Synopsis Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era by : Carvalho, Luisa Cagica
Download or read book Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2021-04-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICT has had a huge impact on businesses and organizations in general, with new business models, new marketing channels, and new markets being reached using these technologies. ICT can promote new strategies and enhancers to optimize various aspects of business, but this technology also provides important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. With the upheaval caused by the COVID-19 pandemic and its subsequent impact on the economy, the methods and tools used within this field will be forever impacted. ICTs and the digital economy are huge trends that will affect organizations in several dimensions, such as how to communicate and improve performance. Thus, new perspectives and research are needed to identify the trends emerging in these fields. The Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era broadens the exploitation of entrepreneurship, innovation, and ICTs in a global approach to draw attention to multidisciplinary perspectives of these contexts and their influence in modern organizations. In addition, the book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital market and internationalization, digital economy, trends and challenges for organizations, digital entrepreneurial ecosystems, IS/ICT in organizations, social aspects of information systems, and more. This book is ideally intended for business managers, industry professionals, entrepreneurs, practitioners, stakeholders, researchers, academicians, and students looking for how business and organizations are going to shift and advance in the post-COVID-19 era.
Book Synopsis Finance Analytics in Business by : Sanjay Taneja
Download or read book Finance Analytics in Business written by Sanjay Taneja and published by Emerald Group Publishing. This book was released on 2024-06-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance Analytics in Business brings together specialists around the world working in various disciplines to reflect on finance analytics in business. This crucial field gives different views of a company’s financial data, and helps it gain knowledge to take action to improve financial performance.
Book Synopsis Business Models and Innovative Technologies for SMEs by : Ignitia Motjolopane, Ephias Ruhode, Pius Adewale Owolawi
Download or read book Business Models and Innovative Technologies for SMEs written by Ignitia Motjolopane, Ephias Ruhode, Pius Adewale Owolawi and published by Bentham Science Publishers. This book was released on 2023-12-20 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models and Innovative Technologies for SMEs focuses on technologies such as data analytics, artificial intelligence and data as a service. As these technologies offer new possibilities, small and medium enterprises (SMEs) often struggle to grasp their full potential within evolving business landscapes. Five reviews discuss the potential of these technologies to drive SME growth. The book also highlights the need for a strategic approach to overcoming challenges faced by SMEs to create innovative business models such as limited resources, infrastructure hurdles, and financial limitations. The chapters explore diverse facets of business model innovation, covering strategic models for mobile application development, the critical role of cybersecurity culture, readiness assessments, digital transformations leveraging artificial intelligence, expert systems' impact on competitiveness, and the adoption of data as services in SMEs. Each chapter is tailored to provide actionable insights drawn from theory and, where possible, real-life case studies, addressing questions related to technological benefits, innovative strategies, and challenges in implementing digital transformations for SMEs. This book caters to a wide audience of academics, researchers, policymakers, and business practitioners deeply invested in SME development, offering practical solutions and theoretical frameworks. The combination of scholarly and practical approaches towards developing and implementing innovative strategies, makes it a valuable resource for readers seeking to understand and support SME growth. Readership Academics, Entrepreneurs, Business consultants in the SME sector.
