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Author : Justin L. Moran
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671058
Total Pages : 199 pages
Book Rating : 4.6/5 (71 download)
Download or read book Marketing Strategies for Community Banks written by Justin L. Moran and published by Irwin Professional Publishing. This book was released on 1987 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hope Kelly
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (464 download)
Download or read book The First Year Under New Ownership written by Hope Kelly and published by . This book was released on 1992 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Guide to Marketing Analysis and Planning for Community Banks written by and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Building a Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosa Ladd
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (411 download)
Download or read book 1995 Marketing Plan written by Rosa Ladd and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vince Boberski
Publisher : John Wiley & Sons
ISBN 13 : 0470934786
Total Pages : 198 pages
Book Rating : 4.4/5 (79 download)
Download or read book Community Banking Strategies written by Vince Boberski and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for community banks to rebuild and strengthen their business With Community Banking Strategies, author Vincent Boberski, a financial professional who has spent years working with senior management and the boards of directors at local banks, skillfully reveals how community banks can compete against bigger institutions in the wake of the most significant financial crisis since the 1930s. Chapter by chapter, he offers practical advice on many of the most important issues in this area, including portfolio management, balance sheet management, and dealing with interest rate and credit cycles. Along the way, Boberski also offers in-depth insights on establishing and encouraging the lasting client relationships that produce the most essential piece of the banking business: focusing on increasing core deposits, which is at the heart of any good local bank. Details the strategies, products, and tactics that will enable community banks to create opportunities out of market dislocations and effectively manage risk Reveals how to capture consistently profitable growth at the expense of regional and national competitors Discusses what it takes to transform newfound market dynamics into customer relationships that touch both sides of the balance sheet If you want to gain a better understanding of the strategies that could consistently lead to success in this field, this book is the best place to start.
Author : Bank Marketing Association (U.S.). Community Banks Marketing Department
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (271 download)
Download or read book 101 Marketing Ideas for Community Banks written by Bank Marketing Association (U.S.). Community Banks Marketing Department and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bank Marketing Association (U.S.). Community Bank Council
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.:/5 (836 download)
Download or read book \101\One Hundred and One\ Marketing Ideas for Community Banks written by Bank Marketing Association (U.S.). Community Bank Council and published by . This book was released on 1980 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard L. Berry
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Renee C. McCabe
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (381 download)
Download or read book Ellenville National Bank Community Bank Marketing Plan written by Renee C. McCabe and published by . This book was released on 1997 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Hirko
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (121 download)
Download or read book A Commitment to Excellence: One Community Bank's Marketing Plan for 1985 written by James R. Hirko and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A small community bank in a market penetrated by megabanks from Pittsburgh, First National Bank competes through a high standard of personal service rather than through interest rates. First National Bank's 1985 marketing plan concentrates on cross selling to existing customers via direct mail and statement stuffers, increasing loan volumes and becoming active in the mortgage market. FNB's strategies and tactics for 1985 include: 1) an officer call program; 2) an ATM promotion; 3) student, auto, and energy efficiency loan promotions; 4) an aggressive mortgage policy; 5) the introduction of a personal line of credit; 6) the development of a customer newsletter and a President's letter; 7) an IRA and a Christmas Club promotion program; and 8) market research studies on segmentation and opened and closed accounts.
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 311 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author : American State Bank
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (99 download)
Download or read book Building Improved Public Awareness by a Community Bank written by American State Bank and published by . This book was released on 1982 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to plan future marketing strategies, the Bank put together a questionnaire to measure the local populace's attitudes toward area banks. With the results of the survey the Bank has determined that greater attention should be paid to its community involvement.
Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William L. Devore
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (969 download)
Download or read book The Community Bank and Cable Television written by William L. Devore and published by . This book was released on 1983 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of cable television, community banks now have an opportunity to explore a new affordable marketing tool. This study examines the Bank of Waukegan's involvement with local cable television programming. A weekly talk show was created by the bank called "Profile." Its purpose is to "Profile" unique individuals in the community, various businesses in the area and community activities and events. Its format is such that it is six minutes in length and provides the bank with two thirty second commercials. The remaining time is used for a promercial, meaning the interview portion of the show is promotional in nature. The production of banking and community programs targeted for a specific local market is discussed. Suggestions concerning programming and marketing strategies for other community banks are looked into.
