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Marketing Society And Conflict
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Book Synopsis Marketing, Society, and Conflict by : Sidney J. Levy
Download or read book Marketing, Society, and Conflict written by Sidney J. Levy and published by Prentice Hall. This book was released on 1975 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Textbook on the contexts of behavioural conflict in marketing functions - discusses distribution networks, competition, advertising, social values and public interest, social change processes, etc.
Book Synopsis Compendium of Knowledge Solutions by :
Download or read book Compendium of Knowledge Solutions written by and published by ADB Knowledge Solutions. This book was released on with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of MAC-EMMT 2014 by : Collective of authors
Download or read book Proceedings of MAC-EMMT 2014 written by Collective of authors and published by MAC Prague consulting. This book was released on 2014-04-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the scientific conference on economics, management, marketing and transportation.
Book Synopsis Marketing Theory by : Michael J Baker
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Book Synopsis Marketing and Society by : Roy D. Adler
Download or read book Marketing and Society written by Roy D. Adler and published by Prentice Hall. This book was released on 1981 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Book Synopsis Future of Civil Society by : Annette Zimmer
Download or read book Future of Civil Society written by Annette Zimmer and published by VS Verlag für Sozialwissenschaften. This book was released on 2013-12-20 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook provides practical knowledge pertinent to civil society organizations. It is specifically designed to meet the demands of organizations in Central Europe and addresses lecturers, students, staff and volunteers of NPOs. Das Handbuch stellt praxisrelevantes Wissen zur Führung einer zivilgesellschaftlichen Organisation parat und ist speziell auf die besonderen Bedarfe Mitteleuropas abgestimmt.
Book Synopsis Living It Up by : James B. Twitchell
Download or read book Living It Up written by James B. Twitchell and published by Simon and Schuster. This book was released on 2003-07-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.
Book Synopsis Asian Perspectives on Digital Culture by : Sun Sun Lim
Download or read book Asian Perspectives on Digital Culture written by Sun Sun Lim and published by Routledge. This book was released on 2016-01-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and mobile communications are increasingly used in every aspect of life. Yet the analytical frames used to understand the impact of digital media on Asia predominantly originate from the Global North, neither rooted in Asia’s rich philosophical traditions, nor reflective of the sociocultural practices of this dynamic region. This volume examines digital phenomena and its impact on Asia by drawing on specifically Asian perspectives. Contributors apply a variety of Asian theoretical frameworks including guanxi, face, qing, dharma and karma. With chapters focusing on emerging digital trends in China, Hong Kong, India, Japan, Korea, Philippines, Singapore, and Taiwan, the book presents compelling and diverse research on identity and selfhood, spirituality, social networking, corporate image, and national identity as shaped by and articulated through digital communication platforms.
Download or read book Evolve written by William Spencer and published by Balboa Press. This book was released on 2023-07-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should a species smart enough to foresee its own demise be able to consciously evolve in order to overcome threats to its existence? Evolve reveals the nexus of evolutionary biology, sustainability and peace on the journey to PACEM 2050. There is a Burning Platform threating our species. Although our species is extremely good at cooperation, social polarization is preventing our citizenry from being in adequate alignment to adopt the necessary public policy to mitigate future ecological disaster. There are only three scenarios going forward: extinction; eusocial evolution, or a long-term cultural intervention to overcome our current lack of conceptual understanding, lack of social empathy, and lack of decision making to implement the solutions needed to mitigate catastrophe. No single government action, no corporate solutions or temporary changes in citizen behavior will resolve the challenges we face. The problems are interconnected and the path to find solutions represents the solution itself. A principle of evolution, and of social change, is that only the system can change the system. PACEM 2050 is the uncharacteristic social change strategy that changes the structure of how we share the realities of sustainability, social polarization, and approaching ecological tipping points.
Book Synopsis Sports Management and Sports Humanities by : Kazuyuki Kanosue
Download or read book Sports Management and Sports Humanities written by Kazuyuki Kanosue and published by Springer. This book was released on 2015-07-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities is a part of the sports management education program means that a person with extensive knowledge—not only business-related comprehension but also acquaintance with art-related fields, such as the humanities and law—will play a central role in sports management in the next generation. The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy. As stated above, various topics can be found in sports management research from the macro to the micro point of view and they are not individually separated but intimately connected. Moreover, given the interdisciplinary nature of sports management, specific, common and cross-border issues arise in each country. Data from several countries are included in the sports management part. Research beyond borders and collaborative research are expected to increase more significantly than before. Researchers in sports management are expected to find the best answers to such questions as how to manage sports-related organizations or people effectively, how to stimulate the global or local economy and exert social impact through sports, and how to help people gain well-being through sports. These research questions have not changed all through the ages and across the globe. In this book, the researchers also try to find the optimized solution in each topic and readers can find traces of their passionate exploration.
Book Synopsis Conflict Management in Digital Business by : Fahri Özsungur
Download or read book Conflict Management in Digital Business written by Fahri Özsungur and published by Emerald Group Publishing. This book was released on 2022-09-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.
Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons
Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Book Synopsis Custom and Conflict in British Society by : Ronald Frankenberg
Download or read book Custom and Conflict in British Society written by Ronald Frankenberg and published by Manchester University Press. This book was released on 1982 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing the Public Sector by : Seymour H. Fine
Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :1594 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1976 with total page 1594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kibbutz in a Market Society by : Sṭanli Maron
Download or read book Kibbutz in a Market Society written by Sṭanli Maron and published by . This book was released on 1993 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
