Applied Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119713269
Total Pages : 386 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Applied Marketing by : Rochelle Grayson

Download or read book Applied Marketing written by Rochelle Grayson and published by John Wiley & Sons. This book was released on 2021-06-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Marketing

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Publisher :
ISBN 13 : 9781259030659
Total Pages : pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing by : Dhruv Grewal

Download or read book Marketing written by Dhruv Grewal and published by . This book was released on 2015-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research Essentials

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Publisher :
ISBN 13 : 9781119042938
Total Pages : 424 pages
Book Rating : 4.0/5 (429 download)

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Book Synopsis Marketing Research Essentials by : Carl McDaniel (Jr.)

Download or read book Marketing Research Essentials written by Carl McDaniel (Jr.) and published by . This book was released on 2016 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CLEP® Principles of Marketing Book + Online

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Publisher : Research & Education Assoc.
ISBN 13 : 0738683906
Total Pages : 198 pages
Book Rating : 4.7/5 (386 download)

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Book Synopsis CLEP® Principles of Marketing Book + Online by : James E. Finch

Download or read book CLEP® Principles of Marketing Book + Online written by James E. Finch and published by Research & Education Assoc.. This book was released on 2013-02-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs. With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted source for the most up-to-date test-aligned content. Whether you’re an adult returning to finish your degree, a traditional-age college student, a military service member, or a high school or home-schooled student looking to get a head start on college and shorten your path to graduation, CLEP is perfect for you. REA’s expert authors know the CLEP tests inside out. And thanks to our partners at Proctortrack (proctortrack.com/clep), you can now take your exam at your convenience, from the comfort of home. Prep for success on the CLEP Principles of Marketing exam with REA’s personalized three-step plan: (1) focus your study, (2) review with the book, and (3) measure your test-readiness. Our Book + Online prep gives you all the tools you need to make the most of your study time: Diagnostic exam: Pinpoint what you already know and what you need to study. Targeted subject review: Learn what you’ll be tested on. Two full-length practice exams: Zero in on the topics that give you trouble now so you’ll be confident and prepared on test day. Glossary of key terms: Round out your prep with must-know vocabulary. REA is America’s recognized leader in CLEP preparation. Our test prep helps you earn valuable college credit, save on tuition, and accelerate your path to a college degree.

Sustainability Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119966191
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability Marketing by : Frank-Martin Belz

Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

The Complete Idiot's Guide to Marketing, 2nd edition

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Publisher : Penguin
ISBN 13 : 144069611X
Total Pages : 490 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Marketing, 2nd edition by : Sarah White

Download or read book The Complete Idiot's Guide to Marketing, 2nd edition written by Sarah White and published by Penguin. This book was released on 2003-11-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Canadiana by :

Download or read book Canadiana written by and published by . This book was released on 1989 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

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Publisher :
ISBN 13 : 9780134300931
Total Pages : pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by . This book was released on 2016-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing Engineering, 2nd Edition

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Publisher : DecisionPro
ISBN 13 : 0985764805
Total Pages : 287 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Marketing Management, 2nd Edition

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Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Horizons: A 1980's Perspective

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Publisher : Springer
ISBN 13 : 3319109669
Total Pages : 386 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing Horizons: A 1980's Perspective by : Venkatakrishna V. Bellur

Download or read book Marketing Horizons: A 1980's Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

TOGAF® 9 Certified Study Guide - 2nd Edition

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Publisher : Van Haren
ISBN 13 : 9087539754
Total Pages : 373 pages
Book Rating : 4.0/5 (875 download)

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Book Synopsis TOGAF® 9 Certified Study Guide - 2nd Edition by : Rachel Harrison

Download or read book TOGAF® 9 Certified Study Guide - 2nd Edition written by Rachel Harrison and published by Van Haren. This book was released on 2020-06-11 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The TOGAF 9 certification program is a knowledge-based certification program. It has two levels, leading to certification for TOGAF 9 Foundation and TOGAF 9 Certified, respectively. The purpose of certification to TOGAF 9 Certified is to provide validation that, in addition to the knowledge and comprehension of TOGAF 9 Foundation level, the Candidate is able to analyze and apply this knowledge. The learning objectives at this level therefore focus on application and analysis in addition to knowledge and comprehension. This Study Guide supports students in preparation for the TOGAF 9 Part 2 Examination, leading to TOGAF 9 Certified.

Marketing: Defined, Explained, Applied

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Publisher : Pearson Education India
ISBN 13 : 9788131755303
Total Pages : 312 pages
Book Rating : 4.7/5 (553 download)

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Book Synopsis Marketing: Defined, Explained, Applied by : Levens Michael

Download or read book Marketing: Defined, Explained, Applied written by Levens Michael and published by Pearson Education India. This book was released on 2010-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Briefs

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Publisher : Routledge
ISBN 13 : 075066200X
Total Pages : 378 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Briefs by : Sally Dibb

Download or read book Marketing Briefs written by Sally Dibb and published by Routledge. This book was released on 2004-06-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Essentials of Health Care Marketing

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Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Essentials of Health Care Marketing by : Berkowitz

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

INSPIRED

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Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Study Guide for Use with Marketing, Tenth Edition

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Author :
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070914445
Total Pages : 380 pages
Book Rating : 4.9/5 (144 download)

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Book Synopsis Study Guide for Use with Marketing, Tenth Edition by : David Nowell

Download or read book Study Guide for Use with Marketing, Tenth Edition written by David Nowell and published by McGraw-Hill Ryerson. This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: