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Author : M. S. Ramaswamy
Publisher : Sterling Pub Private Limited
ISBN 13 : 9788120712614
Total Pages : 436 pages
Book Rating : 4.7/5 (126 download)
Download or read book Marketing, Salesmanship and Advertising written by M. S. Ramaswamy and published by Sterling Pub Private Limited. This book was released on 1991-06-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Claude C. Hopkins
Publisher : New Line Publishing
ISBN 13 : 1844810526
Total Pages : 69 pages
Book Rating : 4.8/5 (448 download)
Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Hopkins
Publisher : McGraw Hill Professional
ISBN 13 : 9780844231013
Total Pages : 340 pages
Book Rating : 4.2/5 (31 download)
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Author : Christopher Vollmer
Publisher : McGraw Hill Professional
ISBN 13 : 0071508295
Total Pages : 225 pages
Book Rating : 4.0/5 (715 download)
Download or read book Always On: Advertising, Marketing, and Media in an Era of Consumer Control written by Christopher Vollmer and published by McGraw Hill Professional. This book was released on 2008-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author : Brian Tracy
Publisher :
ISBN 13 : 9781905453504
Total Pages : 0 pages
Book Rating : 4.4/5 (535 download)
Download or read book The Psychology of Selling written by Brian Tracy and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Edward Belch
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256136968
Total Pages : 840 pages
Book Rating : 4.1/5 (369 download)
Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rick Crandall
Publisher : McGraw Hill Professional
ISBN 13 : 9780071398718
Total Pages : 406 pages
Book Rating : 4.3/5 (987 download)
Download or read book Marketing Your Services written by Rick Crandall and published by McGraw Hill Professional. This book was released on 2003 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.
Author : Darren Shan
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 031604184X
Total Pages : 130 pages
Book Rating : 4.3/5 (16 download)
Download or read book Cirque Du Freak: A Living Nightmare written by Darren Shan and published by Little, Brown Books for Young Readers. This book was released on 2008-08-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Author : Sylee Gore
Publisher : Oxford University Press, USA
ISBN 13 : 9780194579209
Total Pages : 80 pages
Book Rating : 4.5/5 (792 download)
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Author : Mark Hoxie
Publisher : 90 Days to Success
ISBN 13 : 9781435458284
Total Pages : 0 pages
Book Rating : 4.4/5 (582 download)
Download or read book 90 Days to Success Marketing and Advertising Your Small Business written by Mark Hoxie and published by 90 Days to Success. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : S H H Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174466396
Total Pages : 682 pages
Book Rating : 4.4/5 (663 download)
Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Manendra Mohan
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780074517802
Total Pages : 0 pages
Book Rating : 4.5/5 (178 download)
Download or read book Advertising Management written by Manendra Mohan and published by Tata McGraw-Hill Education. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Carter
Publisher : Que Publishing
ISBN 13 : 0133048039
Total Pages : 353 pages
Book Rating : 4.1/5 (33 download)
Download or read book LinkedIn for Business written by Brian Carter and published by Que Publishing. This book was released on 2012-07-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1613083513
Total Pages : 220 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
