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Author : Carl McDaniel (Jr.)
Publisher :
ISBN 13 : 9781119042938
Total Pages : 424 pages
Book Rating : 4.0/5 (429 download)
Download or read book Marketing Research Essentials written by Carl McDaniel (Jr.) and published by . This book was released on 2016 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : V. Kumar
Publisher : Springer Nature
ISBN 13 : 3031546504
Total Pages : 643 pages
Book Rating : 4.0/5 (315 download)
Download or read book International Marketing Research written by V. Kumar and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (3 download)
Download or read book Marketing Research Report written by and published by . This book was released on 1958 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1119497582
Total Pages : 770 pages
Book Rating : 4.1/5 (194 download)
Download or read book Marketing Research written by V. Kumar and published by John Wiley & Sons. This book was released on 2018-11-13 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : Anne E. Beall
Publisher : iUniverse
ISBN 13 : 1936236176
Total Pages : 99 pages
Book Rating : 4.9/5 (362 download)
Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Author : Kenneth L. Fernandez
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1985 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W.R. Frisbee
Publisher : Routledge
ISBN 13 : 1135184178
Total Pages : 192 pages
Book Rating : 4.1/5 (351 download)
Download or read book Services in Canada written by W.R. Frisbee and published by Routledge. This book was released on 2013-10-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. The purpose of this special volume is to provide a ‘sampler’ of the service industries in Canada. The editors’ philosophy in inviting, reviewing and selecting contributions has been to provide materials which range from the general aggregate view through specific sector and industry developments to the micro operations management level. The collection is presented in this order: from macro overview to micro operations management.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317952472
Total Pages : 287 pages
Book Rating : 4.3/5 (179 download)
Download or read book Marketing Research That Pays Off written by William Winston and published by Routledge. This book was released on 2014-05-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.4/5 (941 download)
Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald N. Thompson
Publisher : Marketing Classics Press
ISBN 13 : 1613112327
Total Pages : 303 pages
Book Rating : 4.6/5 (131 download)
Download or read book Problems in Canadian Marketing written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774822317
Total Pages : 322 pages
Book Rating : 4.7/5 (748 download)
Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author : Norm O'Reilly
Publisher : Human Kinetics
ISBN 13 : 1718200943
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
Author : William A. Delphos
Publisher : DIANE Publishing
ISBN 13 : 0788123610
Total Pages : 184 pages
Book Rating : 4.7/5 (881 download)
Download or read book Direct Marketing Guide to Canada written by William A. Delphos and published by DIANE Publishing. This book was released on 1995-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
Author : Daniel J. Robinson
Publisher : University of Toronto Press
ISBN 13 : 1442638710
Total Pages : 276 pages
Book Rating : 4.4/5 (426 download)
Download or read book The Measure of Democracy written by Daniel J. Robinson and published by University of Toronto Press. This book was released on 1999-04-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners – market research surveys and American opinion polling – and charts its growth until its first uses by political parties.
