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Author : Robert J. Holloway
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Research and Market Planning for the Small Manufacturer written by Robert J. Holloway and published by . This book was released on 1961 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research and Market Planning for the Small Manufacturer written by and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles E. France
Publisher : Business Expert Press
ISBN 13 : 1606496158
Total Pages : 259 pages
Book Rating : 4.6/5 (64 download)
Download or read book Marketing Strategy for Small- to Medium-Sized Manufacturers written by Charles E. France and published by Business Expert Press. This book was released on 2013-04-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? You’ve tried to grow your business but have produced less-than-desired results. You’ve learned that your working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. It’s very common that company executives do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors’ advantages and disadvantages needed to build effective growth strategies. Based on 21 case studies and 126 reviews of manufacturers’ sales and marketing practices, this book explains the common pitfalls so many companies experience, and it offers common sense, practicable, and affordable step-by-step “how to’s” for cost and profitability analyses on products and customers. It will help you find prospective new customers, conduct smart market research, and decipher and use competitor intelligence. It also provides guidelines for determining the best combination of sales coverage for inside/outside sales and independent reps and for estimating the cost to implement sales, marketing, promotional, and growth strategies.
Author :
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317957784
Total Pages : 197 pages
Book Rating : 4.3/5 (179 download)
Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Author : John Stapleton
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566077845
Total Pages : 364 pages
Book Rating : 4.0/5 (778 download)
Download or read book How to Prepare a Marketing Plan written by John Stapleton and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Author : J. Paul Peter
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing for the Manufacturer written by J. Paul Peter and published by McGraw-Hill Professional Publishing. This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levelsheighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers.
Author : William M. Luther
Publisher : Amacom
ISBN 13 : 0814416934
Total Pages : 305 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Marketing Plan written by William M. Luther and published by Amacom. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (31 download)
Download or read book Instructor's Manual written by United States. Small Business Administration and published by . This book was released on 1967 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth C. Sanders
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Role of Marketing in Product Planning for the Small-to-medium Sized Company written by Kenneth C. Sanders and published by . This book was released on 1959 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Beverley J. Kroll
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (16 download)
Download or read book Development of a Marketing Plan for a Small Market Research Company written by Beverley J. Kroll and published by . This book was released on 1983 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William H. Brannen
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)
Download or read book Successful Marketing for Your Small Business written by William H. Brannen and published by Prentice Hall. This book was released on 1978 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 ( download)
Download or read book Management Research Summary written by and published by . This book was released on 1960 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Charles Schabacker
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (321 download)
Download or read book Small Business Information Sources written by Joseph Charles Schabacker and published by . This book was released on 1976 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated bibliography on management of small scale industry in the USA - covers topics of interest to entrepreneurs and researchers, and includes management development guides and textbooks, official publications, reference books, etc.
Author : Keith Gorton
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (9 download)
Download or read book Low-Cost Marketing Research written by Keith Gorton and published by . This book was released on 1989-05-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the scene; Information collection: research from the desk; Information collection: where to go; International marketing research; Where to go for information on overseas markets; Information collection: research from the field; Sampling methods: who to survey; Who is responsible? Research in action.
Author : Angelo Perone
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (2 download)
Download or read book Marketing Research by Small-scale Manufacturers written by Angelo Perone and published by . This book was released on 1950 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.3/5 (243 download)
Download or read book Management Research Summary written by United States. Small Business Administration and published by . This book was released on 1960 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
