Marketing Relevant Cultural Impacts On The Consumer Behaviour Within The Communication Policy Determined Using The United Arab Emirates

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Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates

Author : Marc Termath
Publisher : diplom.de
ISBN 13 : 3842821352
Total Pages : 72 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates by : Marc Termath

Download or read book Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates written by Marc Termath and published by diplom.de. This book was released on 2011-10-13 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The development of the world more and more leads to a global village. Commodities, which earlier were only accessible to the people in the immediate vicinity nowadays, are sold on the whole globe. The increasing dynamism within the foreign trade is perceptible, as every country including their companies is incumbent upon the same problem. The home market is already sated by the products and there is no more growth expected. The only way to handle this conflict is based on the going international concept. The basis of the global trade was created by the changes in the international politics and the creation of international economic areas. Nevertheless, the acceptance that products and goods at foreign markets can be set down in the way, as it has nationwide turned out already, is to be handled with care. By tendency an increasing homogenization of the markets and even to the products is registered. This enables the internationally operating companies to use scale effects as well as synergistic effects by a centrally steered marketing. Nevertheless, the assumption, that even the country specific consumption patterns will match piece by piece, is not expected. Differences in the cultural specification of every individual export market and the connected consumer behaviour falsify this assumption. The condition that global player have to face is as much standardization as possible, so much differentiation as necessary . Caused by the international and intercultural marketing, mistakes can mainly be avoided in the creation of the marketing measures. Target of Investigation: Currently no other region in the world can prove such an industry ́s impetus like the Arabian countries. The numerous raw material occurrences, which belong to the demand-strongest commodities of the world, contribute their share to this unbelievable development. The United Arab Emirates (UAE) are according to the OPEC (d.u.) in 7th place of the world s biggest oil and gas occurrences. However, the UAE already adjusts the future of their economy to alternative branches of economic sectors. For the time after the oil, areas like tourism or research and development of high technology are massively promoted by the government. Additionally the high population growths, particularly influenced by an immigration policy supporting the influx of foreign skilled workers, as well as one of the worldwide highest per head income and a huge purchase power [...]

Mixed Methods Perspectives on Communication and Social Media Research

Author : Reynaldo Gacho Segumpan
Publisher : Taylor & Francis
ISBN 13 : 1000618544
Total Pages : 281 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Mixed Methods Perspectives on Communication and Social Media Research by : Reynaldo Gacho Segumpan

Download or read book Mixed Methods Perspectives on Communication and Social Media Research written by Reynaldo Gacho Segumpan and published by Taylor & Francis. This book was released on 2022-07-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

Analysis of the Psychological Effects of Communication Policy in Consideration of a Consumer Brand

Author : Charicea Kaspers
Publisher :
ISBN 13 : 9783668811232
Total Pages : 312 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Analysis of the Psychological Effects of Communication Policy in Consideration of a Consumer Brand by : Charicea Kaspers

Download or read book Analysis of the Psychological Effects of Communication Policy in Consideration of a Consumer Brand written by Charicea Kaspers and published by . This book was released on 2018-09-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, FOM Duisburg, language: English, abstract: This thesis aims to expound the psychological impact that the communication policies of a company actually have on a customer's buying decisions and the extent to which the purchasing behaviour of the consumer is influenced by such policies. In the light of this, the thesis thereby primarily is intent on focussing on the correlation between psychology and communication policy while at the same time taking into account different factors, such as, what in detail does communication policy actually involve, does the processing of information have an impact on the buying decisions of customers and to what extent is this behaviour driven by external influencing factors. Moreover, the theory, which the thesis includes shall be reinforced by a market research, examining and establishing the extent to which advertising methods have an impact on the consumer, which in turn would most likely affect his buying behaviour. During the past few years it has become essential for companies to adjust their strategies when it comes to marketing and the ways in which marketing is established. This change in thinking has been considerably influenced not only by environmental factors, but also by changes in the needs and demands of different target groups, as well as changes in developing trends. Nowadays, these are exactly the challenges a great number of companies are being forced to address. Moreover, in the last few years, it has become more and more apparent, that a consumer's psychology plays an important role when it comes to the acquisition of goods and services. In view of this finding it becomes vital for companies to strive to increase their chances of success by implementing communication strategies efficiently and effectively. As a result, nowadays is has become more common for co

Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards

Download Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards by :

Download or read book Index to Theses with Abstracts Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 2008 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theses on any subject submitted by the academic libraries in the UK and Ireland.

Handbook of Research on Global Business Opportunities

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466665521
Total Pages : 702 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Global Business Opportunities by : Christiansen, Bryan

Download or read book Handbook of Research on Global Business Opportunities written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-10-31 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.

International Business: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466698152
Total Pages : 2441 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis International Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book International Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-03-17 with total page 2441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Cultural Marketing and Metaverse for Consumer Engagement

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668483149
Total Pages : 361 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cultural Marketing and Metaverse for Consumer Engagement by : Singh, Amandeep

Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep and published by IGI Global. This book was released on 2023-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns

Author : Sebastian Plappert
Publisher : GRIN Verlag
ISBN 13 : 364066468X
Total Pages : 17 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by : Sebastian Plappert

Download or read book Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns written by Sebastian Plappert and published by GRIN Verlag. This book was released on 2010-07-19 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

The Effect of Information Technology on Business and Marketing Intelligence Systems

Author : Muhammad Alshurideh
Publisher : Springer Nature
ISBN 13 : 3031123824
Total Pages : 2536 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Effect of Information Technology on Business and Marketing Intelligence Systems by : Muhammad Alshurideh

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Cultural Distance. Critical Analysis of a Durex Campaign

Author : Julia Zöllner
Publisher : GRIN Verlag
ISBN 13 : 3656975744
Total Pages : 17 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Cultural Distance. Critical Analysis of a Durex Campaign by : Julia Zöllner

Download or read book Cultural Distance. Critical Analysis of a Durex Campaign written by Julia Zöllner and published by GRIN Verlag. This book was released on 2015-06-10 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 70, Kingston University London, course: Global Marketing, language: English, abstract: "The failure to take cultural differences between countries into account has been the cause of many business failures". Globalisation not only reaches all companies worldwide but influences international businesses in their ambition to enter into new markets and reach operational efficiency as well as profitability. Since one cannot automatically assume that the culture of foreign market is analogue to the home market, the success of the expanding strategy depends on the appropriate consideration of systematic variation between cultures. Therefore, the degree of similarities shared by societies needs to be quantified and forms the basis for either adaptation or standardisation in the targeted market. Especially when it comes to marketing decisions a product's success depends on the accuracy of the predicted consumer behaviour in respect of its values and attitudes. In this essay, the three major large-scale dimensional frameworks by Hofstede (1980), Schwartz (1980) and GLOBE (2004) are compared and the practicality of the frameworks on consumer behaviour will be evaluated. Furthermore, the relevance of the cultural distance approaches to the marketing of Durex is shown.

Making a Difference Through Marketing

Author : Carolin Plewa
Publisher : Springer
ISBN 13 : 9811004641
Total Pages : 280 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Making a Difference Through Marketing by : Carolin Plewa

Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Sociological Abstracts

Author : Leo P. Chall
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sociological Abstracts by : Leo P. Chall

Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1998 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Fig Research and Sustainable Production

Author : Moshe A. Flaishman
Publisher : CABI
ISBN 13 : 1789242479
Total Pages : 565 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Advances in Fig Research and Sustainable Production by : Moshe A. Flaishman

Download or read book Advances in Fig Research and Sustainable Production written by Moshe A. Flaishman and published by CABI. This book was released on 2022-05-25 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common fig (Ficus carica L.) is one of the oldest fruits domesticated by humans, and is native to southwest Asia and the Mediterranean. Figs have been associated with health and prosperity since ancient times. They are rich in fibre, potassium, calcium, and iron, as well as being an important source of vitamins, amino acids, and antioxidants. In recent years, increased consumption has caused fig production to shift to new countries such as Mexico, Brazil, India, and China. However, fig is a challenging fruit crop to grow. It is susceptible to insect pests and diseases as well as injuries from abiotic stress during fruit development and ripening. As a delicate fruit it also requires complicated postharvest procedures and climate change presents additional challenges. This volume serves as a comprehensive reference for current and future practices of fig production, consumption, research and innovation, and is essential for academic researchers, and those involved in research and development in the fig industry.

International Business and Culture

Author : Małgorzata Bartosik-Purgat
Publisher : Taylor & Francis
ISBN 13 : 1040042481
Total Pages : 270 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis International Business and Culture by : Małgorzata Bartosik-Purgat

Download or read book International Business and Culture written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2024-06-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies. The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the crucial cultural determinants influencing engagement with foreign markets. The book's theoretical background spans international business, marketing, and management, and it is intertwined with cultural concepts from Hofstede and Hall. It consists of 16 chapters covering marketing and communication strategies across cultures, cultural aspects of international business and cross-cultural management based on practical examples of Duracell, Inc., PepsiCo, Volkswagen, VELUX Group, and Amica Group, among others. The book highlights the undeniable interconnectedness of culture and business. As businesses expand internationally, the symbiotic relationship between culture and business remains a pivotal factor influencing success and growth.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Global Marketing and Advertising

Author : Marieke K. de Mooij
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Global Marketing and Advertising by : Marieke K. de Mooij

Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE Publications, Incorporated. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: For additional materials, please contact the author directly: www.mariekedemooij.com Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. What the field has been lacking is a knowledge base of cultural differences and similarities, that can be used for developing global strategies. This book presents such a knowledge base, a structure to understand the consequences of culture for marketing and advertising.

Heritage, Culture and Society

Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315386976
Total Pages : 832 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Heritage, Culture and Society by : Salleh Mohd Radzi

Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.