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Marketing Psychology 101
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Download or read book Psych 101 written by Paul Kleinman and published by Simon and Schuster. This book was released on 2012-09-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From perception tests and the Rorschach blots to B. F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of ... psychology basics and insights...
Book Synopsis Psychology of Trauma 101 by : Lesia M. Ruglass, PhD
Download or read book Psychology of Trauma 101 written by Lesia M. Ruglass, PhD and published by Springer Publishing Company. This book was released on 2014-10-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Psychology of Trauma 101 is exceptionally well-written, easy to read, and enriched with empirical findings and discussions related to trauma psychology. Therefore, this book would help any beginning mental health professional better understand the current state of trauma research, theory, and treatment; and thus, Psychology of Trauma 101 is highly recommended. " -- Erin K. Poindexter, Journal of Loss and Trauma As trauma research and practice grow, practitioners, trainees, and others struggle to acquire and apply critical information to help the traumatized. In Psychology of Trauma 101, Lesia Ruglass and Kathleen Kendall-Tackett fill this void with a highly readable and reliable guide for practitioners and students in promoting posttraumatic growth and resilience. Charles R. Figley, PhD, Tulane University Our knowledge about the psychological effects of traumatic events has grown dramatically over the past three decades. Psychology of Trauma 101 is a concise, current, and accessible overview of this critical issue, including posttraumatic stress disorder (PTSD), its causes, and its physical and mental consequences. Grounded in the most up-to-date research and theories on trauma and its effects, this text not only covers the concepts of what trauma is and the ways in which different kinds of traumas affect people, but also considers how it is diagnosed in the wake of DSM-5 and is treated with both conventional and alternative methods. Richly illustrated with first-person accounts from trauma survivors, this book encompasses theories, diagnosis, and treatment as well as how trauma affects family members and caregivers. It also addresses the variables of gender, race/ethnicity, and culture as they bear on trauma psychology and the potential health consequences of trauma. In addition, the book illuminates controversies in the field and such emerging topics as posttraumatic growth, multiple traumas, and how traumatic events affect communities. Written by a team of leading researchers and clinicians in the field, the book is an ideal introduction to this critical topic for students and practitioners. Key Features Provides a comprehensive yet concise overview of trauma and PTSD Considers theoretical frameworks for understanding trauma and its impact on physical and mental health Addresses how trauma is diagnosed and treated with both conventional and alternative approaches Covers posttraumatic growth, multiple traumas, and caregiver issues such as burnout and self-care Includes plentiful firsthand accounts from trauma survivors The Psych 101 Series Short, reader-friendly introductions to cutting-edge topics in psychology. With key concepts, controversial topics, and fascinating accounts of up-to-the-minute research, The Psych 101 Series is a valuable resource for all students of psychology and anyone interested in the field.
Book Synopsis Sell the Way You Buy by : David Priemer
Download or read book Sell the Way You Buy written by David Priemer and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Download or read book Psychology 101 written by Adrian Furnham and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at 101 of the key issues that underpin our understanding of modern psychology - from addiction and body language, through to self esteem and work ethics. Psychologists have always shone a torch, and often a spotlight, into many dark corners of the human mind. They study everything, from art preferences to altruism, coaching to criminality, jokes and humour to justice and honesty, as well as sex differences, schizophrenia and sociopathy. Psychology can offer clear descriptions and explanations for all sort of phenomena. More importantly, psychological research can improve lives in a multitude of ways; many applied psychologists - e.g. clinical, educational, counselling and work psychologists – have the primary aim of making people more happy and better able to identify and realise their full potential. Psychology 101 offers bite-size articles of psychological science from Adrian Furnham, a seasoned psychologist with a broad range of expertise. This book is the essential guide for anyone with an interest - either academic, professional or general - in demystifying and understanding the fascinating world of psychological history, theories, issues and beliefs.
Book Synopsis Sales Psychology 101: Paradaptive Intelligence ~ The Grand Unifying Theory of Adaptation, Consumer Behavior and Sales. by : Scott Syverson
Download or read book Sales Psychology 101: Paradaptive Intelligence ~ The Grand Unifying Theory of Adaptation, Consumer Behavior and Sales. written by Scott Syverson and published by Lulu.com. This book was released on 2018-03-19 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Psychology 101: Paradaptive Intelligence The Grand Unifying theory of Adaptation, Consumer Behavior and Sales introduces the Paradaptive Intelligence model to the business world by examining the most basic of activities - a transaction. Transactions require two things: the something and a person. This revolutionary theory examines, explains, and organizes all human decisions and behaviors by the emotions that control them. Through this model you will learn that emotions are the engine of adaptation and are incredibly precise instruments - they occur in a precise order and each must be satisfied in a unique and specific way. This same process also controls the formation of relationships. Users of the Paradaptive Intelligence model will be able to predict the DNA encoded behaviors of prospects with 100% accuracy across 98% of the earth's population. This makes Sales Psychology 101 the most important book written on business in the last 200 years....and the next 500.
Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Book Synopsis The Psychology of Selling by : Brian Tracy
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Book Synopsis The Psychology of Marketing by : Gerhard Raab
Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author :Michael Pace Publisher :Createspace Independent Publishing Platform ISBN 13 :9781984059499 Total Pages :220 pages Book Rating :4.0/5 (594 download)
Book Synopsis Subliminal Psychology 101 by : Michael Pace
Download or read book Subliminal Psychology 101 written by Michael Pace and published by Createspace Independent Publishing Platform. This book was released on 2018-01-20 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: People can be so resistant to your ideas. Wouldn't you like to be able to slip into someone's mind and make him or her do your bidding? Since the days of crazy CIA mind control experiments, a series of highly secretive methods of subliminal mind control have been available. But they have been kept under wraps because of their power. Now you can find them out for yourself and make your life what you want it to be by gaining control over the minds of others. Subliminal psychology is a special and top secret science that explores how to enter someone's subconscious mind. There, you can plant ideas that the person will start acting on without knowing why. Using signals, gestures, images, scents, sounds, touch, and words, you can influence someone tremendously and very stealthily. No one will know why they do the things they do under your influence. Subliminal psychology has a huge variety of uses. In this book, you will learn how to use it for seduction and settling conflict in your personal relationships. You will also use it to beat the odds in competitions. You will learn how to use it to make work better for you, and to gain dominance over others. You will learn how to apply it to parenting and relationships of all kinds. Finally, you will learn how to utilize it on yourself to bring out your best, end bad habits, and build confidence and self-esteem through positive thinking. Hack your own mind. Or hack others'. The secrets to how are all in these pages.
Book Synopsis The Branded Mind by : Erik Du Plessis
Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Download or read book The Psychology Book written by DK and published by Penguin. This book was released on 2015-02-02 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about human nature, behavior and how the mind works with The Psychology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Psychology in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Psychology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Psychology, with: - More than 100 ground-breaking ideas in this field of science - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Psychology Book is the perfect introduction to the science, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover key concepts by psychologists who have significantly enhanced our understanding of the human mind and behavior. Learn about everyone who’s contributed to the big ideas in psychology, incorporating the ideas of today’s scientists as well those of the ancient philosophers and pioneers. Your Psychology Questions, Simply Explained If you thought it was difficult to learn psychology and its many concepts, The Psychology Book presents the key ideas in a clear layout. Learn about the key personalities of the 19th and 20th centuries whose work has made significant contributions to our understanding of human behavior. Fantastic mind maps and step-by-step summaries explain the line of thought clearly for students of psychology and for anyone with a general interest in understanding the human mind. The Big Ideas Series With millions of copies sold worldwide, The Psychology Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Book Synopsis Manipulation Psychology 101 by : Phillip T. Erickson
Download or read book Manipulation Psychology 101 written by Phillip T. Erickson and published by Phillip T. Erickson. This book was released on 2020-05-22 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulation Psychology 101- 4 BOOK BUNDLE!! Influence Human Behavior With Manipulation Techniques With this book you get to: -Understand what manipulation techniques you can use to influence the human mind. -Understand the impact of persuasion and dark psychology technique on your ability to influence others. -Understand how these manipulation techniques can help transform your life in all aspects. -Learn to be great at manipulation and leveraging dark psychology techniques in helping you achieve your life goals. Manipulation Techniques In Dark Psychology With this book, you get to: -Understand what dark psychology, neuro-linguistic programming, and subliminal messaging are. -Understand the impact of subliminal communication in exerting influence over others. -Understand how subliminal communication can help transform your life in every aspect. -Learn to leverage dark psychology and subliminal communication to help you achieve your life goals. Forbidden Psychology 101 For Subliminal Persuasion With this book, you get to: -Understand what emotional intelligence is. -Understand the impact of emotional intelligence on conversational skills. -Understand what emotional intelligence is and its impact on crucial conversations. -Learn to be great at crucial conversations. Subliminal Psychology 101 For Influencing People Around You With this book you get to: -Understand what emotional intelligence is. -Understand the impact of emotional intelligence on conversational skills. -Understand what emotional intelligence is and its impact on crucial conversations. -Learn to be great at crucial conversations. Get this book bundle NOW and SAVE money!
Author :Robert J. Sternberg Publisher :American Psychological Association (APA) ISBN 13 :9781433822490 Total Pages :0 pages Book Rating :4.8/5 (224 download)
Book Synopsis Psychology 101 1/2 by : Robert J. Sternberg
Download or read book Psychology 101 1/2 written by Robert J. Sternberg and published by American Psychological Association (APA). This book was released on 2016-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In graduate school, psychology students learn the formal, explicit knowledge of the field, but often not the tacit knowledge upon which academic careers are built -- how to organise oneself and one's resources to succeed in a challenging, competitive field. In this second edition of his popular Psychology 101�, eminent psychologist Robert J. Sternberg updates and extends a trove of wisdom gleaned from decades of experience in various academic settings and leadership positions. In his signature straightforward, intellectually honest, and pragmatic style, he imparts life lessons for building a successful and gratifying career. This revision features lessons in five basic categories: identity and integrity, interpersonal relationships, institutions and academia, problems and tasks, and job and career. Recent developments in the field are covered, and new questions at the end of each lesson prompt readers to explore their understanding of the lesson and to apply it to their own circumstances. Valuable to academic psychologists at any level, this book will be especially prized by graduate students, post-doctorates, and early-career professors.
Book Synopsis The New Consumer Psychology by : Sang Min (Leo) Whang
Download or read book The New Consumer Psychology written by Sang Min (Leo) Whang and published by Routledge. This book was released on 2015-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author :Michael Pace Publisher :Createspace Independent Publishing Platform ISBN 13 :9781516861149 Total Pages :0 pages Book Rating :4.8/5 (611 download)
Book Synopsis Dark Psychology 101 by : Michael Pace
Download or read book Dark Psychology 101 written by Michael Pace and published by Createspace Independent Publishing Platform. This book was released on 2015-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dark Psychology is one of the most powerful forces at work in the world today. It is used by the most powerful influencers the world has ever known. Those who are unaware of it risk having it used against them. Don't run that risk! In his book entitled Dark Psychology 101 author Michael Pace offers a cutting-edge distillation of some of the most powerful principles in the world of dark psychology. Each chapter explains an aspect of dark psychology in a way which is understandable for a layman with no specialist scientific knowledge. Ideas are illustrated with examples to make the task of understanding dark psychology easier. In addition, the book contains case studies and useful profiles on the types of people who make use of this "black magic" in their everyday lives. You will be also shown how you can apply the principles of dark psychology if you choose to. Please be warned, this book is not for the faint of heart or the weak of mind. Once you have lifted the curtain on the world of dark psychology, there is no going back. You will have an understanding of human nature that few have ever obtained. With great power comes great responsibility.
Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral
Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Book Synopsis Introduction to Psychology by : Jennifer Walinga
Download or read book Introduction to Psychology written by Jennifer Walinga and published by Hasanraza Ansari. This book was released on with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
