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Marketing Problems
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Book Synopsis Strategic Marketing Problems by : Roger A. Kerin
Download or read book Strategic Marketing Problems written by Roger A. Kerin and published by Prentice Hall. This book was released on 2007 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author :United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices Publisher : ISBN 13 : Total Pages :52 pages Book Rating :4.:/5 (319 download)
Book Synopsis Wheat Marketing Problems by : United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Download or read book Wheat Marketing Problems written by United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices and published by . This book was released on 1979 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Interior and Insular Affairs Publisher : ISBN 13 : Total Pages :346 pages Book Rating :4.F/5 ( download)
Book Synopsis Federal Power Marketing Problems by : United States. Congress. Senate. Committee on Interior and Insular Affairs
Download or read book Federal Power Marketing Problems written by United States. Congress. Senate. Committee on Interior and Insular Affairs and published by . This book was released on 1959 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers power and water supply problems of REA cooperatives and public power customers in the Missouri, Colorado, and Columbia River basins.
Book Synopsis Dairy Marketing Problems in Wisconsin, Report by : Wisconsin. Governor's Dairy Marketing Committee
Download or read book Dairy Marketing Problems in Wisconsin, Report written by Wisconsin. Governor's Dairy Marketing Committee and published by . This book was released on 1960 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Macro-Social Marketing Insights by : Ann-Marie Kennedy
Download or read book Macro-Social Marketing Insights written by Ann-Marie Kennedy and published by Routledge. This book was released on 2019-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Book Synopsis Challenges in Relationship Marketing by : Per V. Freytag, Kristian Philipsen
Download or read book Challenges in Relationship Marketing written by Per V. Freytag, Kristian Philipsen and published by Academica. This book was released on 2010 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies Publisher : ISBN 13 : Total Pages :856 pages Book Rating :4.F/5 ( download)
Book Synopsis Phase IV Oil Regulations and Petroleum Marketing Problems by : United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Download or read book Phase IV Oil Regulations and Petroleum Marketing Problems written by United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies and published by . This book was released on 1974 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies Publisher : ISBN 13 : Total Pages :594 pages Book Rating :4.:/5 (319 download)
Book Synopsis Phase IV Oil Regulations and Petroleum Marketing Problems: Washington, D.C., September 18; October 23 and 24, 1973 by : United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Download or read book Phase IV Oil Regulations and Petroleum Marketing Problems: Washington, D.C., September 18; October 23 and 24, 1973 written by United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies and published by . This book was released on 1974 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Problems by : Melvin Thomas Copeland
Download or read book Marketing Problems written by Melvin Thomas Copeland and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis Marketing Issues in Western Europe by : Erdener Kaynak
Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Book Synopsis Problems in Marketing by : Luiz Moutinho
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Download or read book Marketing Research Report written by and published by . This book was released on 1959 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Challenge by : Dana G. Dalrymple
Download or read book The Marketing Challenge written by Dana G. Dalrymple and published by . This book was released on 1961 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by : Erdener Kaynak
Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Book Synopsis Journal of Small Business and Entrepreneurship by :
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1984 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
