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Author : John Freeman Pyle
Publisher :
ISBN 13 :
Total Pages : 802 pages
Book Rating : 4.:/5 (1 download)
Download or read book Marketing Principles, Organization and Policies written by John Freeman Pyle and published by . This book was released on 1936 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Freeman Pyle
Publisher :
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4.:/5 (1 download)
Download or read book Marketing Principles, Organization and Policies written by John Freeman Pyle and published by . This book was released on 1931 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author : Henry Assael
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing written by Henry Assael and published by Cengage Learning. This book was released on 1993 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes appendix, notes, cases, glossary
Author : Charles D. Schewe
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing, Principles and Strategies written by Charles D. Schewe and published by . This book was released on 1987 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Finch
Publisher : Research & Education Assoc.
ISBN 13 : 073867138X
Total Pages : 82 pages
Book Rating : 4.7/5 (386 download)
Download or read book Marketing Principles Essentials written by James Finch and published by Research & Education Assoc.. This book was released on 2013-01-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
Author : Ben M. Enis
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Principles written by Ben M. Enis and published by . This book was released on 1977 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Franklin Phillips
Publisher :
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4.:/5 (42 download)
Download or read book Marketing: Principles and Methods written by Charles Franklin Phillips and published by . This book was released on 1960 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118448308
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2020-12-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author : Roy A. Young
Publisher : John Wiley & Sons
ISBN 13 : 0470054506
Total Pages : 290 pages
Book Rating : 4.4/5 (7 download)
Download or read book Marketing Champions written by Roy A. Young and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
Author : John Burnett
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.X/5 (3 download)
Download or read book Nonprofit Marketing Best Practices written by John Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today’s challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: How to market intangibles Defining services and service products The unique characteristics of service products The marketing-related needs and wants of nonprofits Best practices marketing strategies and tactics Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he’s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136550879
Total Pages : 186 pages
Book Rating : 4.1/5 (365 download)
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Author : Michael Siegel
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763738913
Total Pages : 633 pages
Book Rating : 4.7/5 (637 download)
Download or read book Marketing Public Health written by Michael Siegel and published by Jones & Bartlett Learning. This book was released on 2007 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources.Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives.
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Christopher H. Lovelock
Publisher :
ISBN 13 : 9780130968418
Total Pages : 414 pages
Book Rating : 4.9/5 (684 download)
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 1999 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.
