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Marketing Principles And Methods
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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing: Principles and Methods by : Charles Franklin Phillips
Download or read book Marketing: Principles and Methods written by Charles Franklin Phillips and published by . This book was released on 1964 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Dennis Adcock and published by Pearson Education. This book was released on 2001 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Download or read book Marketing written by Charles F. Phillips and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Business: Marketing by : Salem Press
Download or read book Principles of Business: Marketing written by Salem Press and published by Salem Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.
Book Synopsis Scientific Marketing Management, Its Principles and Methods by : Percival White
Download or read book Scientific Marketing Management, Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Direct Marketing by : Manfred Krafft
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Download or read book Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-03-29 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Book Synopsis Marketing Principles by : Ben M. Enis
Download or read book Marketing Principles written by Ben M. Enis and published by . This book was released on 1977 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Marketing by : Philip Kotler
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Book Synopsis Principles of marketing by : Cristina Calvo Porral, John L. Stanton
Download or read book Principles of marketing written by Cristina Calvo Porral, John L. Stanton and published by ESIC. This book was released on 2018-01-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Book Synopsis Marketing Principles by : William G. Nickels
Download or read book Marketing Principles written by William G. Nickels and published by Prentice Hall. This book was released on 1982 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Marketing by : Gary M. Armstrong
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Book Synopsis Marketing Principles and Best Practices by :
Download or read book Marketing Principles and Best Practices written by and published by . This book was released on 2005 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Marketing Essentials by : Jeff Larson
Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Marketing by : Marianne Bickle
Download or read book Fashion Marketing written by Marianne Bickle and published by Bloomsbury Publishing USA. This book was released on 2010-06-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.