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Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Visual Social Marketing For Dummies

Author : Krista Neher
Publisher : John Wiley & Sons
ISBN 13 : 1118753488
Total Pages : 338 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Visual Social Marketing For Dummies by : Krista Neher

Download or read book Visual Social Marketing For Dummies written by Krista Neher and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

El marketing de los partidos políticos

Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González

Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811990999
Total Pages : 799 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2023-05-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 123 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Uruguay

Author : Brian C. Hanon
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Uruguay by : Brian C. Hanon

Download or read book Marketing in Uruguay written by Brian C. Hanon and published by . This book was released on 1986 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Curso práctico de inglés especializado en arte y humanidades

Author : María Luz Arroyo Vázquez
Publisher : Netbiblo
ISBN 13 : 8497455290
Total Pages : 202 pages
Book Rating : 4.4/5 (974 download)

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Book Synopsis Curso práctico de inglés especializado en arte y humanidades by : María Luz Arroyo Vázquez

Download or read book Curso práctico de inglés especializado en arte y humanidades written by María Luz Arroyo Vázquez and published by Netbiblo. This book was released on 2010-06-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in art and humanities? Have you been learning English for a long time but feel that you do not have enough confidence to survive in this specialized context? Would you like to learn the necessary strategies and skills? English for Art and Humanities has been especially designed for university students or professionals who would like to use and improve their English in areas such as history, art history, literature, film and media and language. This book integrates practice on the four language skills (reading, listening, speaking and writing) and will offer you the opportunity to benefit not only professionally but also at a social and emotional level. An important aspect that has been developed is acquiring intercultural competence in a globalized world. Our approach has been a very practical one based on the different tasks that you may encounter in various specialized contexts: teaching, research, dealing with artistic and multimedia projects, art galleries, museums, conservation, libraries, etc. You will learn to carry out tasks such as commenting on a work of art, writing a literary review, providing conservation advice, advertising a product or service and writing your own curriculum vitae, "bio", or cover letter. The book is accompanied by a CD in which you will be able to listen to authentic material ranging from poems, speeches or biographical data to an oral presentation.

The Marketing and Transportation Situation

Author : United States. Department of Agriculture. Economic Research Service
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Marketing and Transportation Situation by : United States. Department of Agriculture. Economic Research Service

Download or read book The Marketing and Transportation Situation written by United States. Department of Agriculture. Economic Research Service and published by . This book was released on 1942 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Michigan Onions

Author : U.S. - Bureau of agricultural economics. Market news service on fruits and vegetables
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Marketing Michigan Onions by : U.S. - Bureau of agricultural economics. Market news service on fruits and vegetables

Download or read book Marketing Michigan Onions written by U.S. - Bureau of agricultural economics. Market news service on fruits and vegetables and published by . This book was released on 1925 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Education Service

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Consumer Education Service by :

Download or read book Consumer Education Service written by and published by . This book was released on 1936 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Preparar un plan de marketing

Author : John Westwood
Publisher : Profit Editorial
ISBN 13 : 8416583366
Total Pages : 176 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Preparar un plan de marketing by : John Westwood

Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.

Socializing Art Museums

Author : Alejandra Alonso Tak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110662086
Total Pages : 400 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Socializing Art Museums by : Alejandra Alonso Tak

Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.

Marketing digital

Author : Fernando Paniagua Martín
Publisher : Ecoe Ediciones
ISBN 13 : 958503834X
Total Pages : 254 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Marketing digital by : Fernando Paniagua Martín

Download or read book Marketing digital written by Fernando Paniagua Martín and published by Ecoe Ediciones. This book was released on 2024 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Marketing Digital, de los Ciclos Formativos de grado superior en Gestión de Ventas y Espacios Comerciales y en Marketing y Publicidad, pertenecientes a la familia profesional de Comercio y Marketing. En esta nueva edición de Marketing digital se exponen los fundamentos de los medios digitales y de internet y sus servicios desde una perspectiva asequible para usuarios sin un conocimiento técnico previo profundo, utilizando un lenguaje sencillo y alejado de tecnicismos. Se incorporan nuevas tecnologías y herramientas, como las plataformas de trabajo colaborativo más recientes, así como la aplicación orientada al marketing de otras más consolidadas, como las redes sociales o los canales de comunicación digital de uso cotidiano. Se ha realizado un gran esfuerzo para recoger tanto las nuevas aplicaciones como los nuevos usos de las ya existentes, desde un enfoque asequible, práctico y totalmente actualizado. Al final del libro, se incluye el caso práctico «Abrimos una tienda virtual en línea» en el que se describe detalladamente este proceso paso a paso y de una manera muy didáctica. Los contenidos teóricos se acompañan de gran cantidad de imágenes, tablas, fotografías y ejemplos reales para ilustrarlos, así como mapas conceptuales para repasar y numerosas actividades de distinto tipo para poner en práctica lo que se ha estudiado y reforzar el aspecto eminentemente práctico de este módulo. Incluye: Conceptos clave como las redes (internet, extranet e intranet). Aspectos de la comunicación en línea y la seguridad en internet. Guías para la factura electrónica, el comercio electrónico, certificados y firmas electrónicas, así como la relación digital con entidades públicas y privadas. La importancia de las redes sociales, herramientas de comunicación individual y grupal. Creación de páginas web, incluyendo conceptos básicos, estructura del sitio web, lenguajes de programación, CMS y herramientas para la creación de páginas.

A Functional Study of Marketing Middlemen who Sell to the Retail Grocery Trade

Author : Carl Johann Ratzlaff
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis A Functional Study of Marketing Middlemen who Sell to the Retail Grocery Trade by : Carl Johann Ratzlaff

Download or read book A Functional Study of Marketing Middlemen who Sell to the Retail Grocery Trade written by Carl Johann Ratzlaff and published by . This book was released on 1925 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Environmental Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590331
Total Pages : 452 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Environmental Marketing by : William Winston

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (794 download)

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Book Synopsis Marketing by :

Download or read book Marketing written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: En sus manos tiene el libro de Marketing más utilizado a nivel mundial. Los autores Philip Kotler y Gary Armstrong ofrecen una combinación de talentos singularmente adecuada para escribir sobre este tema. El profesor Kotler es una de las principales autoridades de marketing en todo el mundo. El profesor Armstrong es un especialista en negocios ampliamente galardonado. Juntos logran que el complejo mundo del marketing sea práctico, accesible y divertido. Entre los principales temas que se presentan en este libro, se encuentran: Establecimiento de relaciones redituables con los clientes Manejo de marcas fuertes para crear valor de marca Aprovechamiento de las tecnologías de marketing en la era digital Marketing socialmente responsable en todo el mundo Marketing real.