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Author :
Publisher :
ISBN 13 : 9786556470719
Total Pages : 0 pages
Book Rating : 4.4/5 (77 download)
Download or read book Marketing politico no Brasil written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruno Hoffmann
Publisher : Geração Editorial
ISBN 13 : 6556470708
Total Pages : 341 pages
Book Rating : 4.5/5 (564 download)
Download or read book Marketing Político no Brasil written by Bruno Hoffmann and published by Geração Editorial. This book was released on 2022-05-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: O livro "Marketing Político no Brasil" é uma obra atemporal, de referência e essencial para todos os profissionais de marketing político. Elaborada também para candidatos(as), assessores(as), advogados(as) eleitoralistas, jornalistas que cobrem política, estudantes, para toda a Academia e demais interessados em boas práticas de comunicação para campanhas eleitorais e de governo.
Author : Darren G. Lilleker
Publisher : Manchester University Press
ISBN 13 : 9780719068713
Total Pages : 258 pages
Book Rating : 4.0/5 (687 download)
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
![Download Public Opinion and Polling around the World [2 volumes] PDF Online Free](https://books.google.com/books/content/images/frontcover/86bOEAAAQBAJ?fife=w200-h370)
Author : John G. Geer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1576079120
Total Pages : 908 pages
Book Rating : 4.5/5 (76 download)
Download or read book Public Opinion and Polling around the World [2 volumes] written by John G. Geer and published by Bloomsbury Publishing USA. This book was released on 2004-07-21 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action. Public Opinion and Polling around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper, who created their own polling systems. An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world. Students, academicians, and political observers will discover answers to such questions as, "does public opinion shape the behavior of government?"
Author : Cloves Luiz Pereira Oliveira
Publisher : Springer Nature
ISBN 13 : 3031399048
Total Pages : 557 pages
Book Rating : 4.0/5 (313 download)
Download or read book Black Lives Matter in Latin America written by Cloves Luiz Pereira Oliveira and published by Springer Nature. This book was released on with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gustavo Gomes de Matos
Publisher : Editora Manole
ISBN 13 : 8520441467
Total Pages : 163 pages
Book Rating : 4.5/5 (24 download)
Download or read book Comunicação aberta written by Gustavo Gomes de Matos and published by Editora Manole. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Author : Rafael R. Ioris
Publisher : Routledge
ISBN 13 : 1317680030
Total Pages : 281 pages
Book Rating : 4.3/5 (176 download)
Download or read book Transforming Brazil written by Rafael R. Ioris and published by Routledge. This book was released on 2014-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Rafael R. Ioris critically revisits the postwar context in Brazil to reexamine traditional questions and notions pertaining to the nature of Latin America’s political culture and institutions. It was in this period that the region lived some of its most intense and successful experiences of fast economic growth, which was paradoxically marred by heightened ideological divisions, political disruptions, and the emergence of widespread authoritarian rule. Combining original sources of political, diplomatic, intellectual, cultural, and labor histories, Ioris provides a comprehensive history of the fruitful debates concerning national development in postwar Brazil, a time when the so-called country of the future faced one of its best moments for consolidating political democracy and economic prosperity. He argues that traditional views on political instability have been excessively grounded on an institutional focus, which should be replaced by in-depth analysis of events on the ground. In so doing, he reveals that as national development meant very different things to multiple different social segments of the Brazilian society, no unified support could have been provided to the democratically elected political regime when things rapidly became socially and politically divisive early in the 1960s. Innovating in its multidimensional analytical scope and interdisciplinary focus, Transforming Brazil provides a rich political, cultural, and intellectual examination of a historical period characterized by rapid socio-economic changes amidst significant political instability and the heightened ideological polarization shaping the political scenario of Brazil and much of Latin America in the Cold War era.
Author : Rita Figueiras
Publisher : Imprensa da Universidade de Coimbra / Coimbra University Press
ISBN 13 : 9892609174
Total Pages : 134 pages
Book Rating : 4.8/5 (926 download)
Download or read book Democracy at work: pressure and propaganda in Portugal and Brazil written by Rita Figueiras and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2014-12-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy at Work: Pressure and Propaganda in Portugal and Brazil addresses democracy both as an institutional value system and as a practice. How are the media exerting their mediation role? How are the media re-(a)presenting the political world to society? Are different media voices offering diversified and complementary perspectives on politics? How is propaganda perceived within different democratic and economic contexts? Is political trust and mistrust shaping the strategy of propaganda? These questions are addressed in theoretical and empirical chapters in a book that addresses problems which are in need of urgent discussion, as their impact and consequences are deeply transforming politics and the way politics is communicated, lived and understood by its main actors. Within this framework, Political Communication Studies has a major role in identifying and urging new diagnosis of, and insights into, the political and the media systems, and, above all, how both the people and political institutions can both survive crisis and improve democracy in the Lusophone world. This book aims at making a contribution to that acknowledgment.
Author : Alzira Alves de Abreu
Publisher : FGV Editora
ISBN 13 : 9788522505463
Total Pages : 212 pages
Book Rating : 4.5/5 (54 download)
Download or read book A democratização no Brasil written by Alzira Alves de Abreu and published by FGV Editora. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James P. Woodard
Publisher : UNC Press Books
ISBN 13 : 146965637X
Total Pages : 543 pages
Book Rating : 4.4/5 (696 download)
Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Author : Mauro Porto
Publisher : Routledge
ISBN 13 : 1136316329
Total Pages : 242 pages
Book Rating : 4.1/5 (363 download)
Download or read book Media Power and Democratization in Brazil written by Mauro Porto and published by Routledge. This book was released on 2012-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Porto analyzes the role of TV Globo in the democratization of Brazil. TV Globo, one of the world's largest media conglomerates, has a dominant position in Brazil's communications landscape. It also exports telenovelas to more than 130 countries and has established joint ventures with transnational media conglomerates. Beginning in the mid-1990s, TV Globo began a process of "opening," replacing its authoritarian model of journalism with a more independent reporting style. Representations of Brazil in prime time telenovelas have also shifted. Given this shift, Porto considers some of the following questions: •What explains these changes in Brazil's most powerful media company? •How are they related to processes of political and social democratization? •How did TV Globo's opening affect Brazil's emerging democracy, especially in terms of the quality of political accountability mechanisms? Porto uses the Brazilian case of TV Globo to analyze the larger links between democratization, civil society mobilization, and media change in transitional societies.
Author : Adrián Gurza Lavalle
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (91 download)
Download or read book In Whose Name? written by Adrián Gurza Lavalle and published by . This book was released on 2005 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: References p. 57-62.
Author : Axel Bruns
Publisher : Routledge
ISBN 13 : 1317506561
Total Pages : 560 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Author : Leslie L. Marsh
Publisher : Rutgers University Press
ISBN 13 : 1978819315
Total Pages : 220 pages
Book Rating : 4.9/5 (788 download)
Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding–promising progress, cultivating buy-in, and resolving contradictions–are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Author : Lawrence H. Sherlick
Publisher : Cambria Press
ISBN 13 : 193404394X
Total Pages : 244 pages
Book Rating : 4.9/5 (34 download)
Download or read book Urban Brazil written by Lawrence H. Sherlick and published by Cambria Press. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many urban areas around the world suffer from similar problems: heavily congested traffic, lack of effective public transportation, exploding populations, insufficient housing, overwhelming pollution, rampant corruption, and other issues. Ineffective government exacerbates these problems. The city of Curitiba, in the Parana State of Brazil, found creative ways to transform a small town into a thriving metropolis. Exactly how did Curibita achieve this success? Which policies and programs were effective and which ones weren't? What roles did the public play in the transformation process? Using interviews with urban planners, politicians, scholars, and residents, and analyzing hundreds of policy documents, pieces of legislation and scholarly studies, this book offers an analytical model based on the idea that public entrepreneurs are powerful catalysts for change in the urban arena. The chronicles of Curitiba's journey provide a guide for urban planners and administrators worldwide. "This book should be a must for anyone interested in Latin American urbanization and urban planning/administration. If you are a professor who teaches Latin America or urban planning, this book should be placed on your reading list for your students. It should become a guidebook for those involved in the governing of Latin American cities and other cities in middle-income economies, which share many similar problems." - Michael McAdams, Professor of Geography, Fatih University, Istanbul, Turkey
