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Author : Mark Emmet Stern
Publisher :
ISBN 13 : 9780070612112
Total Pages : 153 pages
Book Rating : 4.6/5 (121 download)
Download or read book Marketing Planning written by Mark Emmet Stern and published by . This book was released on 1966 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Akindele Leigh
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (331 download)
Download or read book A Systems Approach to Marketing Planning and Control written by Edward Akindele Leigh and published by . This book was released on 1974 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.:/5 (18 download)
Download or read book Market Planning written by Mark E. Stern and published by . This book was released on 1966 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Author : Richard V. Butt
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (1 download)
Download or read book Sales Effort and Marketing Strategy written by Richard V. Butt and published by AMACOM Div American Mgmt Assn. This book was released on 1969 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of a systems approach to sales and marketing management, with particular reference to such activity in the USA - covers systems design, strategic planning, operational research, decision making, EDP, the deployment of the salesperson and commercial traveller, personnel management, etc., and includes simulation and forecasting techniques. Diagrams.
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Author : Eugene J. Kelley
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (2 download)
Download or read book Marketing Planning and Competitive Strategy written by Eugene J. Kelley and published by Prentice Hall. This book was released on 1972 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : T. Staudt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book Corporate Marketing Strategy written by T. Staudt and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George D. Downing
Publisher : Merrill Publishing Company
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.4/5 (91 download)
Download or read book Basic Marketing written by George D. Downing and published by Merrill Publishing Company. This book was released on 1971 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814426159
Total Pages : 340 pages
Book Rating : 4.4/5 (261 download)
Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning and Management written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company’s future hinges on its ability to develop successful market offerings that create superior value for target customers, the company, and its collaborators. Market success is rarely an accident; it is typically a result of diligent market analysis, planning, and management. To succeed in the market, a company must have a viable business model and an action plan to make this model a reality. The key aspects of the process of marketing planning and management and the G-STIC framework for developing an action plan are the focus of this note. The discussion of marketing planning and management is complemented by an in-depth overview of three additional topics: developing a marketing plan, conducting a marketing audit, and the key project-management frameworks. This note is an excerpt (Chapter 3) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Author : Arnold E. Amstutz
Publisher : Forgotten Books
ISBN 13 : 9781330268872
Total Pages : 132 pages
Book Rating : 4.2/5 (688 download)
Download or read book Lecture Notes Relating to a Systems Approach to Marketing written by Arnold E. Amstutz and published by Forgotten Books. This book was released on 2015-06-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Lecture Notes Relating to a Systems Approach to Marketing These lecture notes have been prepared to provide a brief introduction to what we describe as a "systems approach" to marketing decision making. This document summarizing work which we have been doing In attesting to develop a quantitative, systematic way of defining, analyzing, and solving marketing problems is a synopsis of basic ideas presented in A. E. Anstutz M. I. T. Doctoral Dissertation, A System Approach to Marketing. These notes have been prepared to describe the scope of this activity and to provide selected examples of system structure and macro and micro representations of behavior. Our primary objective might be restated as: to develop a quantitative, systems approach to the definition, analysis, and solution of management problems in the marketing area. The sub-goals associated with this major objective night be summarized as follows: 1. Develop a framework within which salient attributes of a general business environment or specific marketing situations can be delineated. 2. Define a series of elements common to a broad range of management problems to serve as the focus of systematic analysis. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1394177100
Total Pages : 661 pages
Book Rating : 4.3/5 (941 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Author : Norton Paley
Publisher : Routledge
ISBN 13 : 1351440322
Total Pages : 406 pages
Book Rating : 4.3/5 (514 download)
Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by Routledge. This book was released on 2017-09-29 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4./5 ( download)
Download or read book The Marketing Plan Handbook, 6th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2020-02-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1119217180
Total Pages : 644 pages
Book Rating : 4.1/5 (192 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
