Marketing Peace

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527500861
Total Pages : 160 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Marketing Peace by : Paromita Goswami

Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.

Marketing Peace for Social Transformation and Global Prosperity

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Publisher : IGI Global
ISBN 13 : 1522574654
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Marketing Peace for Social Transformation and Global Prosperity by : Nedelea, Alexandru-Mircea

Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

The Anatomy of Peace

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1427087601
Total Pages : 422 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis The Anatomy of Peace by :

Download or read book The Anatomy of Peace written by and published by ReadHowYouWant.com. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Mind at Peace

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Publisher : Sophia Institute Press
ISBN 13 : 1622823818
Total Pages : 193 pages
Book Rating : 4.6/5 (228 download)

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Book Synopsis A Mind at Peace by : Christopher O. Blum

Download or read book A Mind at Peace written by Christopher O. Blum and published by Sophia Institute Press. This book was released on 2017-08-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worldwide crisis of attention in which information overwhelms us, corrodes true communion with others, and leaves us anxious, unsettled, bored, isolated, and lonely. These pages provide the time-tested antidote that enables you to regain an ordered and peaceful mind in a technologically advanced world. Drawing on the wisdom of the world’s greatest thinkers, including Plato, Aristotle, St. Augustine, and St. Thomas Aquinas, these pages help you identify – and show you how to cultivate – the qualities of character you need to survive in our media-saturated environment. This book offers a calm, measured, yet forthright and effective approach to regaining interior peace. Here you’ll find no argument for retreat from the modern world; instead these pages provide you with a practical guide to recovering self-mastery and interior peace through wise choices and ordered activity in the midst of the world’s communication chaos. Are you increasingly frustrated and perplexed in this digital age? Do you yearn for a mind that is more focused and a soul able to put down that IPhone and simply rejoice in the good and the true? It’s not hard to do. The saints and the wise can show you how; this book makes their counsel available to you.

Journal of Public Policy and Marketing

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Author :
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear

Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Single Day of Peace

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Author :
Publisher : Kharis Publishing
ISBN 13 : 9781637460924
Total Pages : pages
Book Rating : 4.4/5 (69 download)

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Book Synopsis A Single Day of Peace by : Stephen D'angelo

Download or read book A Single Day of Peace written by Stephen D'angelo and published by Kharis Publishing. This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written to help people achieve a more happy and successful life while better connecting to their spirituality. To provide direction for anyone that is seeking self-improvement, growth, motivation, and more fulfillment from life.We all have parts of our lives that are flourishing and parts that need healing. Things we would like to change and improve. The proper mindset and actions we put into these life circumstances make all the difference. The essence of the book is about the universal search we all undertake to find our true spirit, happiness, self-worth, and life success. This search for self-realization often requires courage to challenge the status quo to find and be who we are meant to be. The 50 success principles outlined provide direction for anyone that is seeking a more happy and successful life.

War and Peace and IT

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Publisher : IT Revolution
ISBN 13 : 194278872X
Total Pages : 289 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis War and Peace and IT by : Mark Schwartz

Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.

Guerrilla Marketing

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Publisher : University of Chicago Press
ISBN 13 : 022659064X
Total Pages : 325 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Guerrilla Marketing by : Alexander L. Fattal

Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Cultivating Peace

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Publisher : Red Wheel/Weiser
ISBN 13 : 098484077X
Total Pages : 269 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Cultivating Peace by : James O'Dea

Download or read book Cultivating Peace written by James O'Dea and published by Red Wheel/Weiser. This book was released on 2012-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This profound guidebook reframes and expands the mission of building a global culture of peace. Going far beyond conventional techniques of conflict resolution, James O’Dea provides a holistic approach to peace work, covering its oft-ignored cultural, spiritual, and scientific dimensions while providing guidance suitable even for those who have never considered themselves peacebuilders. O’Dea is unique in his ability to integrate personal experience in the world’s violent conflict zones with insights gathered from decades of work in social healing, human rights advocacy, and consciousness studies. Following in the footsteps of Gandhi and King, O’Dea keeps the dream of peace alive by teaching us how to dissolve old wounds and reconcile our differences. He strikes deep chords of optimism even as he shows us how to face the heart of darkness in conflict situations. His soulful but practical voice speaks universally to peace activists, mediators, negotiators, psychologists, educators, businesspeople, and clergy—and to everyday citizens.

Selling Peace

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Publisher : Apogee Books
ISBN 13 : 9781926592084
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Selling Peace by : Jeffrey Manber

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Nonviolence and Peace Psychology

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Publisher : Springer Science & Business Media
ISBN 13 : 0387893482
Total Pages : 299 pages
Book Rating : 4.3/5 (878 download)

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Book Synopsis Nonviolence and Peace Psychology by : Daniel Mayton

Download or read book Nonviolence and Peace Psychology written by Daniel Mayton and published by Springer Science & Business Media. This book was released on 2009-05-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent trends and events worldwide have increased public interest in nonviolence, pacifism, and peace psychology as well as professional interest across the social sciences. Nonviolence and Peace Psychology assembles multiple perspectives to create a more comprehensive and nuanced understanding of the concepts and phenomena of nonviolence than is usually seen on the subject. Through this diverse literature—spanning psychology, political science, religious studies, anthropology, and sociology—peace psychologist Dan Mayton gives readers the opportunity to view nonviolence as a body of principles, a system of pragmatics, and a strategy for social change. This important volume: Draws critical distinctions between nonviolence, pacifism, and related concepts. Classifies nonviolence in terms of its scope (intrapersonal, interpersonal, societal, global) and pacifism according to political and situational dimensions. Applies standard psychological concepts such as beliefs, motives, dispositions, and values to define nonviolent actions and behaviors. Brings sociohistorical and cross-cultural context to peace psychology. Analyzes a century’s worth of nonviolent social action, from the pathbreaking work of Gandhi and King to the Courage to Refuse movement within the Israeli armed forces. Reviews methodological and measurement issues in nonviolence research, and suggests areas for future study. Although more attention is traditionally devoted to violence and aggression within the social sciences, Nonviolence and Peace Psychology reveals a robust knowledge base and a framework for peacebuilding work, granting peace psychologists, activists, and mediators new possibilities for the transformative power of nonviolence.

Why Peace

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Publisher :
ISBN 13 : 9780984980208
Total Pages : 636 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis Why Peace by : Marc Guttman

Download or read book Why Peace written by Marc Guttman and published by . This book was released on 2012 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guttman explores aggression and the evolutionaryNand revolutionaryNprocess to peace. Through the insights of men and women from a wide range of backgrounds, cultures, and perspectives, he presents stories of wars, invasions, and political repressions down to the most basic levels of authoritarianism.

Making the Peace

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Publisher : Hunter House
ISBN 13 : 9780897932059
Total Pages : 196 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Making the Peace by : Paul Kivel

Download or read book Making the Peace written by Paul Kivel and published by Hunter House. This book was released on 1997 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Making the Peace curriculum is a completeprogram offering you everything you need to address violence prevention in your classroom, after-school or residential programme, or juvenile justice setting."--p. 3.

Keeping the Peace

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Publisher : JHU Press
ISBN 13 : 9780801868047
Total Pages : 298 pages
Book Rating : 4.8/5 (68 download)

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Book Synopsis Keeping the Peace by : Daniel Byman

Download or read book Keeping the Peace written by Daniel Byman and published by JHU Press. This book was released on 2002-03-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: What strategies can a government use to end violent ethnic conflicts in the long term? Under what conditions do these strategies work best? Daniel Byman examines how government policies can affect the recurrence of violent ethnic conflict.

The Price of Peace

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Author :
Publisher : Random House Trade Paperbacks
ISBN 13 : 0525509054
Total Pages : 666 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Price of Peace by : Zachary D. Carter

Download or read book The Price of Peace written by Zachary D. Carter and published by Random House Trade Paperbacks. This book was released on 2021-04-20 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An “outstanding new intellectual biography of John Maynard Keynes [that moves] swiftly along currents of lucidity and wit” (The New York Times), illuminating the world of the influential economist and his transformative ideas “A timely, lucid and compelling portrait of a man whose enduring relevance is always heightened when crisis strikes.”—The Wall Street Journal WINNER: The Arthur Ross Book Award Gold Medal • The Hillman Prize for Book Journalism FINALIST: The National Book Critics Circle Award • The Sabew Best in Business Book Award NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY PUBLISHERS WEEKLY AND ONE OF THE BEST BOOKS OF THE YEAR BY Jennifer Szalai, The New York Times • The Economist • Bloomberg • Mother Jones At the dawn of World War I, a young academic named John Maynard Keynes hastily folded his long legs into the sidecar of his brother-in-law’s motorcycle for an odd, frantic journey that would change the course of history. Swept away from his placid home at Cambridge University by the currents of the conflict, Keynes found himself thrust into the halls of European treasuries to arrange emergency loans and packed off to America to negotiate the terms of economic combat. The terror and anxiety unleashed by the war would transform him from a comfortable obscurity into the most influential and controversial intellectual of his day—a man whose ideas still retain the power to shock in our own time. Keynes was not only an economist but the preeminent anti-authoritarian thinker of the twentieth century, one who devoted his life to the belief that art and ideas could conquer war and deprivation. As a moral philosopher, political theorist, and statesman, Keynes led an extraordinary life that took him from intimate turn-of-the-century parties in London’s riotous Bloomsbury art scene to the fevered negotiations in Paris that shaped the Treaty of Versailles, from stock market crashes on two continents to diplomatic breakthroughs in the mountains of New Hampshire to wartime ballet openings at London’s extravagant Covent Garden. Along the way, Keynes reinvented Enlightenment liberalism to meet the harrowing crises of the twentieth century. In the United States, his ideas became the foundation of a burgeoning economics profession, but they also became a flash point in the broader political struggle of the Cold War, as Keynesian acolytes faced off against conservatives in an intellectual battle for the future of the country—and the world. Though many Keynesian ideas survived the struggle, much of the project to which he devoted his life was lost. In this riveting biography, veteran journalist Zachary D. Carter unearths the lost legacy of one of history’s most fascinating minds. The Price of Peace revives a forgotten set of ideas about democracy, money, and the good life with transformative implications for today’s debates over inequality and the power politics that shape the global order. LONGLISTED FOR THE CUNDILL HISTORY PRIZE

Peace Is Possible

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Publisher : Penguin UK
ISBN 13 : 0241385466
Total Pages : 130 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis Peace Is Possible by : Prem Rawat

Download or read book Peace Is Possible written by Prem Rawat and published by Penguin UK. This book was released on 2019-06-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A calming collection of allegories, and illustrations from a world-renowned peace ambassador. Global peace ambassador Prem Rawat has spent his entire life travelling the world to deliver one timeless message: Peace is Possible. Conflict, he explains, takes place at three levels: between countries, between people, and finally within each of us as individuals. These levels are all interconnected. Hence the conflict that rages within a person will lead them to seek out conflict with another. Similarly, conflict between people of one nation is likely to result in conflict between many nations. So the first step to world peace is a simple one: we must first find peace within ourselves. Peace is Possible draws together age-old stories which, as they have been passed down over generations, inspired and transformed the lives of millions. From the power of adaptability, to the importance of trust, to the sticking-place of courage, these are the messages that will change the world. For good.

Permanent Peace

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Permanent Peace by : Robert Oates

Download or read book Permanent Peace written by Robert Oates and published by . This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: